Zoreli News

Alo Yoga marks its arrival in Greater China with the opening of its Sanctuary flagship store at K11 MUSEA in Hong Kong. On 16 October, 3,000 drones lit up Victoria Harbour with figures inspired by yoga and wellness, while Jisoo, the brand’s global ambassador, led the opening alongside other fashion names.

Spanning more than 650 square metres across two floors, the store brings together activewear, footwear and accessories. The opening also featured yoga and Pilates classes, sound healing sessions and breathing workshops. Rather than simply selling clothing, Alo Yoga is turning wellness into a lifestyle experience. It reflects how luxury sportswear brands are expanding beyond what people wear to build communities around the way they want to live.

Alo Yoga convierte Hong Kong en su nuevo escenario

Alo Yoga celebra su llegada a la Gran China con la apertura de su tienda insignia Sanctuary en K11 MUSEA, Hong Kong. El…

On October 17, Nike brought its After Dark Tour to London for a 10K night race that turned the Royal Docks into an unexpected sporting venue. Starting and finishing at Silverworks Island, the route included a stretch of the London City Airport runway, giving thousands of women the chance to run against the city skyline. The experience transformed part of the airport into a setting that brought together sport, music and urban culture.

The event is part of the 2026 After Dark Tour, an international race series designed to encourage more women to take part in running. This year, the circuit spans seven cities, including Mexico City, Shanghai and Sydney, with 10K and half-marathon events. Beyond the competition itself, Nike brings music, activities and post-race celebrations to each stop, embracing a vision of sport that places community at its heart.

Nike convierte una pista de aterrizaje en pasarela de running

Burberry celebrates 170 years of history with The Burberry Trench: Crafting an Icon, a free exhibition at London’s Victoria and Albert Museum. The exhibition brings together previously unseen pieces from the maison’s archives with the museum’s textile collection, tracing the trench coat’s evolution from Thomas Burberry’s invention of waterproof gabardine to its transformation into a fashion icon.

The exhibition also features reinterpretations of the silhouette by designers including Christopher Bailey and Daniel Lee, showing how a garment created for functionality became one of the most recognizable codes of British fashion.

Open through January 3, 2027, the exhibition also sets the stage for a broader collaboration between Burberry and the V&A, including a permanent gallery sponsored by the brand, planned for 2028.

Burberry lleva su trench al V&A

Burberry celebra 170 años de historia con The Burberry Trench: Crafting an Icon, una exposición gratuita en el Victoria and Albert Museum de…

To celebrate its arrival in Williamsburg, Hermès hosted an immersive dinner at Powerhouse Arts, where a miniature recreation of the New York skyline stretched across the tables among hundreds of buildings illuminated in shades of purple. Created by the maison and produced by STUDIO BOUM, the installation made the city’s architecture part of the evening’s visual language, while chef Sansho’s menu echoed the colors of a New York sunset.

Designed by RDAI, the new store occupies a two-story building on Berry Street and draws on materials associated with the neighborhood’s industrial past, from exposed brick to gray terrazzo and metal details. More than simply opening another address, Hermès seems to have found its own way of building a version of New York in Williamsburg.

Hermès construye su propio skyline en Williamsburg

Para celebrar su llegada a Williamsburg, Hermès organizó una cena inmersiva en Powerhouse Arts, donde una reproducción en miniatura…

Zendaya made an unexpected appearance at the Prada Paradoxe Photo Studio in SoHo, where she met with fans and introduced the new Paradoxe Sweet Chemistry fragrance alongside the Wisteria makeup collection. The space invited visitors to create studio portraits and try the brand’s latest products.

For the occasion, the Prada Beauty ambassador debuted a curly pixie cut, pairing it with a teal-green sweater accented with pastel-pink details and a midi skirt embellished with shimmering embroidery, in a look styled by Law Roach.

Zendaya sorprende en el Prada Paradoxe Photo Studio

Zendaya apareció inesperadamente en el Prada Paradoxe Photo Studio de SoHo, donde convivió con fans y presentó la nueva fragancia Paradoxe Sweet Chemistry junto con la colección de maquillaje Wisteria. El espacio invitaba a los visitantes a crear retratos de estudio y probar los nuevos productos de la firma.

Para la ocasión, la embajadora de Prada Beauty estrenó un pixie…

Cartier brings its bestiary to a historic island in Istanbul.

The Maison transformed Büyükada, off the coast of Istanbul, into the setting for Into the Wild, an international experience bringing together high jewelry, Belle Époque architecture, and nature at the historic Splendid Palace and the renovated Princes’ Palace Resort.

At the center was the Panthère, joined by tigers, crocodiles, zebras, and birds in an outdoor installation showcasing Cartier’s savoir-faire, from gemstone setting to its signature fur setting technique. Guests also took part in an atelier exploring traditional crafts from Turkey, India, and the United Arab Emirates.

Blending heritage, craftsmanship, and high jewelry, Into the Wild turned Cartier’s animal universe into an experience where luxury left the display case and entered the wild.

Cartier entra en territorio salvaje

The Thai mineral water brand brought product design into the fitness world with an idea as simple as it is unexpected: turning its bottles into a kettlebell.

During HYROX Bangkok, Purra introduced Purra Kettlebell, an adapter with an ergonomic handle and locking system that allows its water bottles to be assembled into a functional weight ranging from 3 to 6 kilograms.

The activation turned something as ordinary as carrying a water bottle into a workout experience. Although the accessory was created exclusively for the event and is not available for purchase, its success on social media has already sparked conversation about bringing it to the wider public.

Beyond fitness, the idea reveals something interesting about today’s wellness culture: it’s no longer enough to sell a healthy product; brands want to become part of the way we live, train, and experience their products.

Purra convierte una botella en una pesa

The Y2K obsession with covering everything in crystals is back, and now it’s becoming a new beauty and wellness experience.

Kylie Jenner’s 29th birthday, celebrated under the Princess Kitty theme, put bedazzling back at the center of the conversation, with rhinestones covering cakes, glasses, and décor. Since then, TikTok and Instagram have filled with phone cases, bottles, makeup, and everyday objects transformed with crystals.

But the trend has already moved beyond social media. In 2026, bedazzling bars are appearing at beauty events and pop-ups, where guests can customize everything from makeup packaging to coffee tumblers with the help of professional crystal artists.

Its popularity also reflects a growing fatigue with the clean look. After years of minimalism and uniform aesthetics, maximalism feels personal, playful, and accessible again, with affordable DIY kits making it easy to recreate at home.

And there’s another reason it resonates: placing crystal after crystal forces us…

Missoni has taken its vacation universe to a new destination. The Italian house has opened its first Resort Club in Africa, a summer pop-up at Hotel Villa Coconut in Zoya Ghazala Bay, along Egypt’s North Coast.

The space transforms the hotel with Missoni’s signature codes: emerald, lime, turquoise, and yellow appear across loungers, umbrellas, towels, and cushions, while a dedicated boutique brings together ready-to-wear, swimwear, accessories, and Missoni Home pieces.

The opening is also part of a larger strategy to turn luxury travel destinations into new retail environments. After all, for Missoni, the resort is no longer just a destination. It’s part of the brand.

Missoni lleva su resort club a Egipto

Missoni acaba de llevar su universo vacacional a un nuevo destino. La maison italiana abrió su primer Resort Club en África, un pop-up de verano instalado en el Hotel Villa Coconut, en Zoya Ghazala Bay, sobre la costa…

Burberry presents The Burberry Trench: Crafting an Icon, an exhibition developed in partnership with London's Victoria and Albert Museum that explores the history and evolution of its iconic trench coat. Opening from September 21, 2026, to January 3, 2027, during London Fashion Week, the exhibition brings together archival pieces alongside contemporary reinterpretations of the garment.

The project is part of a broader partnership between Burberry and the V&A that will culminate in the opening of TheBurberry Gallery in 2028, reflecting how leading luxury maisons continue to strengthen their ties with cultural institutions while celebrating the value of their heritage.

Burberry lleva su ícono al museo

Burberry presenta The Burberry Trench: Crafting an Icon, una exposición desarrollada junto al Victoria and Albert Museum de Londres que explora la historia y evolución de su emblemática gabardina. La muestra abrirá del 21 de septiembre de 2026 al 3 de enero de 2027, coincidiendo…

Bottega Veneta unveils a limited-time experience at Selfridges London to celebrate the launch of Alta, its new high perfumery collection. Inspired by the fragrances' scent profiles, the artisanal gelatos reinterpret notes such as fig, rose, blood orange, and vanilla, with each serving accompanied by a matching fragrance sample. The pop-up will be open to the public through July 29, 2026.

More than a seasonal activation, the concept reflects how luxury maisons continue to transform product launches into multi-sensory experiences, where luxury can also be discovered through taste.

Bottega Veneta convierte el perfume en un gelato

Bottega Veneta presenta una experiencia efímera en Selfridges London para celebrar el lanzamiento de Alta, su nueva colección de alta perfumería. Inspirados en las notas de las fragancias, los gelatos reinterpretan aromas como higo, rosa, naranja sanguina y vainilla, mientras que cada porción incluye una muestra del perfume correspondiente. La instalación estará abierta al público…