The Store Show presents Gucci’s current era under Demna Gvasalia, blending heritage codes, dramatic proportions, leather, an urban attitude, and a new vision of luxury.

From Alexander McQueen to the algorithm, how fashion can inspire us to explore identity without turning trends into a uniform.

From Alaïa to social media, barrel-leg jeans went from a runway curiosity to one of the most recognizable denim trends of recent years.

Anniversaries, major comebacks and a new generation are redefining the identity of American fashion.

Ties, suits, strong shoulders and executive bags: discover how Corporate Core transforms office codes into one of the most relevant fashion trends of the moment.

The artist who transforms clothes, clotheslines and everyday objects into animals and surreal scenes that change the way we see the ordinary.

The Japanese artist who transformed her obsessions, polka dots, and immersive installations into one of the most recognizable visual languages in contemporary art.

From scented scrunchies to bag charms, new niche brands are turning fragrance into part of the look.

The Indian firm transformed a Wimbledon tennis court into The Court of Carpets, a luxury installation featuring 93 vintage rugs, a handwoven tennis net, and a story that goes far beyond design.

Can a carrot be luxury? Hermès proves it can, turning humor, surrealism, and imagination into one of fashion’s most sophisticated strategies.

Five silhouettes, five personalities, and a new way to understand personal style this season.

From a tequila bottle to a world of beaches, fashion, parties, and desire: how 818 turned lifestyle into its most powerful brand strategy.

How a panther became luxury's most powerful symbol.

The connection between fashion, psychology, and well-being runs far deeper than it seems.

The quiet shift reshaping the design language of Prada, Celine, The Row, and beyond.

The world's leading fashion houses are transforming the beach into summer's most exclusive experience.

Discover how a stitching technique born over 400 years ago became a symbol of Japanese craftsmanship and contemporary luxury.

Over the past fifteen years, Simon Porte Jacquemus has built a visual universe so distinctive that today, his own archive has become his greatest source of inspiration.

Goodbye to rigid armor. From the deconstruction of the classic uniform in Paris to utilitarian contrasts, we present the key pieces that will transform the contemporary man’s wardrobe.

New trends are redefining the men’s suit through fluidity, upcycling, and a more relaxed vision of luxury