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When a maison is recognized before the logo: the power of its material signatures.

Valentino unveils its Pre-Fall 2026 campaign starring Sombr, marking his debut as the face of the maison in a concept that merges artistic sensitivity with a contemporary aesthetic. Under the creative direction of Alessandro Michele, the campaign reinterprets the house’s DNA through a more expressive and culturally driven lens, reinforcing the link between fashion, music, and new generations. A casting choice that signals where luxury is heading today: identity, narrative, an

Instagram brings Miranda Priestly’s iconic office to life inside its HQ through an installation created by its fashion and entertainment teams. Inspired by The Devil Wears Prada, the experience revives one of fashion’s most legendary spaces, blending nostalgia, pop culture, and style. Because yes—the fashion moment now lives inside platforms too.

Gucci enters a new chapter with Generation Gucci, a collection that reworks its archival codes through cleaner, more contemporary silhouettes. The proposal leans into a quieter sophistication, where accessories and footwear take the lead in shaping a renewed visual language across both menswear and womenswear. Rather than a rupture, it signals a strategic recalibration: Gucci redefines its identity through heritage, aligning with a modern luxury that values precision over exc

The collaboration between Stella McCartney and H&M is officially back. Twenty-one years after their first partnership in 2005, both return with a new collection that reinforces the designer’s commitment to sustainability, featuring recycled, organic, and cruelty-free materials. The global launch is confirmed for May 7, 2026, with availability in selected stores and on H&M’s online platform.

Kith expands its universe into petwear with its first collaboration alongside Wagwear, marking its official entry into a new lifestyle category. The collection features functional pieces for dogs—including raincoats, harnesses, leashes, and accessories—all reinterpreted through the brand’s visual language. The launch is set for April 27, 2026, with early access beginning April 24 in select stores and online. Beyond the product itself, the move signals a broader shift: brands

After years off the radar, Nike x GYAKUSOU is beginning to suggest something that doesn’t need an official announcement to spark conversation. The signal didn’t come from a campaign but from a subtle detail: during an editorial shoot centered on Martin Lotti, a container labeled “GYAKUSOU HO26” appeared in the background. In industry terms, that code typically refers to Holiday 2026. It’s not confirmation, but it’s not a coincidence either. Because GYAKUSOU was never just ano

In its SS26 collection, Alaïa introduces fringed knee-high socks that have quickly gained traction online for their polarizing nature—positioned somewhere between functional piece and performative statement. Designed under the direction of Pieter Mulier, the pieces explore movement and texture as central visual elements within the collection. Beyond the runway, their presence across luxury retail platforms and rapid digital circulation point to a clear pattern: Alaïa understo

At Milano Design Week 2026, the Y’s line by Yohji Yamamoto created a custom jacket for the hosts of Factory of Light, Aesop’s installation presented during the Fuorisalone. The piece features a relaxed, functional silhouette with oversized pockets and a subtly crinkled fabric achieved through finishing techniques that add depth without excess. Designed for everyday use, it operates as a discreet uniform aligned with its purpose: welcoming, guiding, and accompanying visitors t

German brand Rimowa introduces a summer 2026 update to its Essential line with two new shades: orange and magenta, available starting April 23. While the collection retains its signature polycarbonate shell, Multiwheel system, compression interiors, and lifetime service, the focus shifts toward a more expressive dimension of design. Fronted by Rossy de Palma, the campaign reinforces this aesthetic direction: bold, iconic, and unapologetically unconventional. Beyond the produc

When luxury enters the equation, technology stops asking if it works… and starts asking how it looks on you

At the New York premiere of The Devil Wears Prada 2, Mercedes-Maybach unveiled a custom Mercedes-Maybach S-Class, developed exclusively as part of the event’s activation. The piece is part of an official collaboration with the film, where the vehicle moves beyond transportation to become an extension of its aesthetic universe. More than a simple placement, the project translates the concept of arrival—central to both fashion and automotive culture—into a narrative experience,

Drake has begun building anticipation in Toronto with a monumental installation made of ice blocks, hinting at the possible release of his upcoming project, ICEMAN. Images shared across his social platforms and affiliated accounts reveal a structure that closely echoes Fluids: A Happening (1967) by American artist Allan Kaprow, a work in which walls of ice were constructed only to gradually disappear over time. In this version, the installation operates as a narrative device:

In the context of Milano Design Week 2026, Bottega Veneta presents Lightful, an installation developed in collaboration with Korean artist Kwangho Lee that transforms its iconic intrecciato into luminous sculptures. Set within its Via Sant’Andrea store, the installation is composed of woven, suspended pieces that integrate light, exploring new possibilities between material and illumination. Under the creative direction of Louise Trotter, the palette—black and green—reinforce

The summer campaign season has begun, and Loewe presents a new edition of Paula’s Ibiza 2026 , a collection that once again builds its universe around a sun-soaked spirit and the energy of summer. Photographed by Jack Pierson, the campaign embraces a warm, immersive aesthetic where light, texture, and marine surroundings define the visual narrative, reinforcing the relaxed and sensory DNA that characterizes this seasonal capsule.Beyond imagery, the collection continues to de

Milan Design Week has begun , and Gucci is already generating buzz with a public-facing activation that merges fashion, design, and experience. During the event, the maison installed vending machines dispensing canned beverages inspired by “La Famiglia” archetypes, with names such as “Fashion Icon,” “Drama Queen,” “Super Incazzata,” and “Mega Pesantone,” transforming an everyday gesture into part of the brand’s narrative universe.Open by registration from April 21 to 26, the

The luxury group Kering—owner of houses such as Gucci and Saint Laurent—will launch the Kering Accademia per le Eccellenze in September 2026, an academy in Italy designed to train the next generation of luxury. More than a traditional school, the project combines artisanal savoir-faire (tailoring, leather goods, and jewelry) with innovation, technology, and new materials, responding to an industry that no longer demands only creativity but hybrid profiles capable of understa

When fashion’s most iconic cold decides to play under the sun

Levi’s partners with the Mexico National Team to introduce a capsule collection that celebrates its legacy through denim. Jackets, shorts, and accessories incorporate the team’s crest in relief, transforming it into a visual pattern that blends sporting heritage with contemporary streetwear aesthetics.The proposal operates as both a cultural symbol and a reflection of its time: football translates into the language of fashion, and the crest evolves from mere branding into wea

Ami Paris unveils its SS26 campaign with João Neves, Paris Saint-Germain player, as the face of “Le Casting” —a narrative that breaks away from the traditional sports endorsement. Instead of placing him on the field, the campaign portrays him in everyday moments—painting, dancing, or playing chess—constructing a more human, creative, and multifaceted image.The collection reinforces this concept through a versatile and relaxed wardrobe: structured trench coats, suede overshirt