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GUCCI SPRING/SUMMER 2027: DEMNA TURNS THE STORE INTO A RUNWAY

Zoreli Magazine

21 hours ago

1 min read

The Store Show presents Gucci’s current era under Demna Gvasalia, blending heritage codes, dramatic proportions, leather, an urban attitude, and a new vision of luxury.

Model Rosie Huntington-Whiteley walking for Gucci Spring Summer 2027 Ready To Wear in a long brown fur coat, dark sunglasses, and black midi skirt. Editorial text reads Gucci changes the game, Demna turns the store into a runway.

Male model walking through the glass doors of a luxury boutique for the Gucci Spring Summer 2027 collection. Wearing a deconstructed dark gray utility jacket, a black turtleneck sweater, and rectangular sunglasses with a leather tote bag.

Fashion editorial layout titled A new era Gucci featuring two runway looks. On the left, a model with silver earings, squared sunglasses, bralette and structured faux fur coat, On the right, a model wearing a light blue shirt, black sweater over the shoulders, slim-fit beige pants, and tall black equestrian leather boots holding a classic Gucci bag.

Close-up of a gothic and punk look from the Gucci Spring Summer 2027 collection. Model with long black hair and heavy smoky eye makeup, wearing a dark burgundy sequin blazer and wide black leather belt with Horsebit hardware.

Runway makeup trend styled as Messy Sexy Makeup by Sam Visser for Gucci Spring Summer 2027. On the right, a model wearing a sleeveless fitted black leather dress, smudged smoky eyes, and defined satin lips holding a black purse.

Editorial page design titled Gucci plays with its characters for the Spring Summer 2027 collection. Featuring model Alex Consani in a fitted long black dress with asymmetrical cutouts, and a back view of a long beige dress with thin straps.

Three runway looks from Gucci Spring Summer 2027 focused on dramatic proportions. On the left, a model wearing a shiny short black dress under an oversized black fur coat with exaggerated shoulders, alongside deep red and flower print looks.

Article page showcasing the underground and streetwear influence on Gucci Spring Summer 2027. A male model wearing a black hoodie underneath a sharp, architectural dark tailored blazer with a silver chain necklace.

Article conclusion titled A Gucci impossible to ignore. Featuring a model with blunt bangs wearing an olive green oversized bomber jacket over a striped shirt, paired with pearl necklaces and a belt with Horsebit buckles.

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