News

Apple Martin is the new face of “Chloé à la Plage 2026,” unveiled this week by Chloé under the creative direction of Chemena Kamali.

Photographed by David Sims, the campaign continues the boho-romantic and summer-driven universe Kamali has developed since arriving at the maison, featuring ethereal dresses, soft tones, and an aesthetic inspired by freedom and the European summer.

Apple Martin’s appearance also marks one of her first major luxury fashion campaigns, further establishing her growing presence within the fashion industry.

Apple Martin protagoniza la nueva campaña de Chloé

Milan Men's Fashion Week has officially released its calendar for the Spring/Summer 2027 season, set to take place from June 19 to 23, 2026, in Milan.

The lineup marks the beginning of a new menswear season within the industry, signaling the return of some of the most important maisons on the Italian calendar alongside new debuts and emerging names.

With the schedule now released, the menswear conversation officially begins shifting toward Spring/Summer 2027.

Milan Fashion Week Men’s SS27 ya tiene calendario oficial

Milan Men's Fashion Week anunció oficialmente su calendario para la temporada Spring/Summer 2027, que se llevará a cabo del 19 al 23 de junio de 2026 en Milán.

Prada Beauty took over the historic Frutteto Garibaldi this week for a new activation inspired by the world of its fragrances and makeup.

The family-run space, known in Milan for decades, was transformed by the maison as part of the “Prada Spring Market,” a temporary experience held from May 13 to 16 in the Brera district.

Featuring fruit stands, market crates, and summery visuals, the activation blended everyday Italian imagery with Prada Beauty’s universe, translating the aesthetic of a traditional Milanese market into the maison’s visual language.

Prada convierte una histórica frutería de Milán en su nueva activación beauty

Drake reportedly spent more than $120,000 on a glove linked to the archive of Michael Jackson for the visual artwork of ICEMAN.

Although there has been no official confirmation from the artist, entertainment reports and pop culture accounts claim the piece is a crystal-covered glove associated with Michael Jackson’s visual universe, reinforcing the luxury, memorabilia, and pop-reference narrative Drake often builds around his releases.

The news also reconnects the rapper with high-profile celebrity collecting, following years of acquiring historic objects tied to music, sports, and pop culture.

Drake y el guante de Michael Jackson para ICEMAN

Drake habría gastado más de 120 mil dólares en un guante vinculado al archivo de Michael Jackson para el arte visual de ICEMAN.

Austin Butler returns as the face of YSL Beauty for the new MYSLF Eau de Toilette Intense campaign, filmed in Mexico City under the direction of Romain Gavras.

Inspired by “Dancing With Myself” by Billy Idol, the campaign features the actor dancing on a helipad overlooking Paseo de la Reforma and moving through different architectural spaces across the city, including the brutalist studio-home of Pedro Reyes, known for its volcanic materials and Mexican modernist aesthetic.

The campaign also signals an evolution within YSL Beauty’s MYSLF universe: a more emotional, free, and performative masculinity aligned with the image Austin Butler has cultivated in recent years.

Austin Butler baila sobre la CDMX en la nueva campaña de YSL Beauty

Austin Butler vuelve como rostro de YSL Beauty para la nueva campaña de MYSLF Eau de Toilette Intense, filmada en la Ciudad de México bajo la dirección de Romain Gavras.

Confirming months of rumors surrounding the brand’s exit from the French conglomerate’s portfolio. While LVMH did not disclose official financial terms, previous reports valued the brand at around $1 billion USD, while financial media estimate the final deal to be closer to $850 million USD.

Marc Jacobs will remain as creative director and publicly thanked Bernard Arnault and LVMH for more than 30 years of collaboration.

The deal also reflects LVMH’s current strategy: focusing on its most profitable megabrands, such as Louis Vuitton and Dior, while reducing exposure to more niche or culturally driven labels. Under WHP Global, analysts anticipate a more commercial expansion for Marc Jacobs, although the designer’s continued involvement could preserve the brand’s creative identity.

LVMH anunció la venta de Marc Jacobs a WHP Global

Gucci unveiled the teaser for “GucciCore,” the house’s upcoming fashion show set to take place in New York on May 16 at 9 p.m. EDT.

For now, the brand has not confirmed details about the collection, but it did reveal one key reference: the show will be inspired by Men in the Cities by Robert Longo, the iconic series depicting corporate figures captured in dramatic and tense movements.

The title “GucciCore” and the artistic reference are already fueling speculation about a possible new visual direction for the maison.

For now, Gucci is keeping the rest of the concept under wraps.

Gucci anuncia “GucciCore”, su próximo show en Nueva York

Jonah Hill stars in Kith’s Summer 2026 campaign ahead of the collection’s May 15 release.

But this isn’t quiet luxury with a silent aesthetic. Kith proposes a more relaxed and expressive version instead: painterly prints, crochet, soft tailoring, and elevated resortwear with an energy that feels more artistic than corporate.

The campaign also introduces the new 8th St by Ronnie Fieg for Clarks Originals pieces, reinforcing how menswear is moving away from hype-driven streetwear and entering a much warmer, more stylish, and cinematic era.

Jonah Hill protagoniza una nueva versión del “quiet luxury” para Kith summer 2026

Jonah Hill protagoniza la campaña Summer 2026 de Kith antes del lanzamiento de la colección este 15 de mayo.

Sabrina Carpenter didn’t just attend Dior’s Resort 2027 show; she wore the opening look before it appeared on the runway.

The gesture confirms something bigger: Sabrina is becoming one of the defining faces of Dior’s new era under Jonathan Anderson.

The dress—a sheer butter-yellow design with floral appliqués and visible lingerie—officially opened the collection minutes after she wore it in the front row.

More than celebrity dressing, it was an extension of the runway itself.

And yes: butter yellow continues to dominate the fashion conversation.