POLOFEST TOKYO: RALPH LAUREN’S VINTAGE WORLD TAKES OVER TOKYO

Zoreli Magazine

1 day ago

1 min read

From the codes of American style to Japanese vintage culture, Polo Ralph Lauren has built a legacy that continues to evolve. PoloFest Tokyo brings these stories together to explore why the brand continues to captivate audiences nearly six decades after its beginnings.

Magazine spread titled "FROM TIES TO AN AMERICAN STYLE ICON". It displays two vertical photographs of an Asian model in a natural wooded setting by a riverbank. The left image is a close-up focusing on his layered outfit: a dark blue corduroy coat, a faded denim jacket, a white striped shirt, and a striped tie. The right image shows him standing full-length next to a fallen tree, hands in his denim pockets, wearing the same outfit. Below the images, two columns of English text describe Ralph Lauren's beginnings in 1967 with a single line of ties and the expansion into a comprehensive language of American menswear.

Detailed close-up shot of a man's torso dressed in an elegant grey herringbone tweed suit jacket. He wears a light blue dress shirt and a silk tie featuring wide diagonal stripes in olive green, navy blue, and yellow, adorned with gold heraldic crests. A deep red silk pocket square peeks from his breast pocket. To the right, three long blocks of English text explain how Polo's storytelling and recognizable wardrobe staples, like Oxford shirts, blazers, and rugby shirts, evoke specific lifestyles, characters, and enduring cultural imagery from the 1980s to today.

Editorial page with the large bold headline "JAPAN REINTERPRETS POLO". Below the title, a vertical photograph shows an Asian model against a bright blue studio backdrop. He is wearing a plain navy blue cap, a light pink polo shirt, a brown leather belt with white trousers, and a lightweight nylon jacket featuring bold blocks of navy blue, white, and red with "POLO SPORT" and an American flag printed on the chest. To the right, two paragraphs of English text detail how the Japanese community adopted and reinterpreted American clothing since Ralph Lauren's arrival in Japan in 1976.

Full-width lifestyle photograph of an Asian model standing on a sunny residential street lined with tall palm trees, with a vintage light-blue car blurred in the background. The model wears a white baseball cap with "Ralph" embroidered in black script, a beige linen sport coat, a white cable-knit cricket sweater vest with green and red striped trim, a vibrant green polo shirt, and white pleated trousers. Below the image, a block of English text discusses the concept of "Ametora" (American traditional culture) and Japan's historical fascination with classic Ivy League styling and sportswear.

Magazine page with the prominent headline "THE APPEAL OF VINTAGE CLOTHING". The right half features a photograph of an Asian model standing on a Parisian street in front of a dark building front marked "Café de la PAIX". He is dressed in a bold red and blue horizontally striped rugby shirt with a white collar, light blue denim shorts with a brown leather belt, brown leather boat shoes, and holds a brown suede tote bag. The left column contains three detailed paragraphs in English explaining what makes vintage Polo garments highly sought after by collectors, highlighting iconic eras like the 1980s and 1990s.

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POLOFEST TOKYO: RALPH LAUREN’S VINTAGE WORLD TAKES OVER TOKYO

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