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CASA ZORELI MAGAZINE

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STOP-MOTION: THE MAGIC BEHIND CHRISTMAS CAMPAIGNS 2026

Zoreli Magazine

18 hours ago

1 min read

From clay monsters to miniature animated worlds, discover why Prada, Dior, Levi’s and other brands are embracing nostalgia and handmade animation this Christmas.

Article page with a short block of text at the top discussing the return of analogue aesthetics in Holiday 2026 advertising. The main visual shows a woman from behind wearing a red dress and a leopard-print hat walking through a snowy landscape, accompanied by a 2D classic-style animation of a fox for Prada.

Page titled "NOSTALGIA WITHOUT A TIME STAMP" featuring a three-paragraph text about Gen Z's fascination with vintage aesthetics and clay animation. On the right, a stop-motion miniature scene for Rimowa depicts a toy character sailing in a small wooden boat with the phrase "A life off the grid" written on the side.

Page titled "THE CHARM OF THE UNEXPECTED" discussing how brands like Prada, Dior, Levi's, and e.l.f. Cosmetics use hand-drawn illustrations. The center displays a production storyboard featuring rows of individual sketch cards with drawings of characters, animals, and animated bees pinned to a white board.

Article page focused on Levi's holiday campaign, detailing the creation of a clay monster named "Fuzzyeti." The main image shows a cinematic claymation scene inside a cozy log cabin with holiday lights, where several clay and plush characters are sitting together next to the large white yeti.

Page exploring the human connection and artisanal touch of animation over mass-produced digital images. The photo shows a close-up of a hand pouring a thick, clear gel liquid from a mint green e.l.f. Cosmetics bottle into the palm of another hand.

Concluding page titled "WHERE CRAFTSMANSHIP MEETS DIGITAL CREATIVITY" reflecting on the harmony between handmade art and digital tools. The visual features an intricate textile artwork by Anthropologie made of blue denim with white embroidered stars and snowflakes, alongside a miniature felt rabbit climbing up a tiny wooden ladder.

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