CHANEL BETS ON PEDRO PASCAL

Chanel appoints Pedro Pascal as its new global ambassador, solidifying a relationship that has been building across red carpets and front rows.

The actor—known for his versatility and magnetic presence—embodies a more fluid, emotionally resonant masculinity, aligned with the maison’s contemporary shift.

More than a campaign, this move signals a clear direction: luxury is becoming increasingly human, approachable, and culturally relevant.