NEWS

Cowboy boots are experiencing a resurgence, with a 19% increase in searches since February, according to Lyst. The rise is fueled by pop culture—particularly the boom of mega tours and large-scale cultural events—as well as the return of western aesthetics to the collective imagination. Brands like Acne Studios, Maison Margiela, and Steve Madden are leading the trend, reinterpreting the silhouette through a contemporary lens, from minimal versions to more statement-driven des

The “tired girl” aesthetic is gaining momentum across fashion and beauty, emerging as a soft rebellion against hyper-polished ideals. Originally driven by TikTok, the look has evolved into what some runways are now interpreting as “sleepy girl” beauty—a softer, more emotional approach to the face. At Sandy Liang's Fall/Winter 2026 show, models appeared with diffused eyes, flushed skin, and a deliberately undone finish, signaling a shift away from the precision of the clean gi

Dior continues to strengthen its move into wellness through a dual strategy: the opening of selective locations and the technological evolution of its spa spaces. The maison has recently added new openings in luxury destinations such as Portofino, reinforcing its presence in high-profile tourist enclaves. These locations do not follow a logic of mass expansion, but rather a curated geographical approach where context, landscape, and experience elevate brand value. In paralle

Rhode unveils its first collaboration with Justin Bieber, introducing Spotwear —a new line of pimple patches designed as an aesthetic extension of skincare. The launch, announced by Hailey Bieber, drops on April 13 and marks the brand’s official entry into the acne patch category, featuring playful designs (flowers, mushrooms, jelly beans) alongside hydrocolloid technology to treat blemishes. The capsule—Rhode x The Biebers—also includes limited-edition versions of existing p

Glossier is scaling back its physical footprint, closing 9 of its 12 stores and retaining only New York, Los Angeles, and London as key hubs. The move reflects a shift toward profitability and operational efficiency, strengthening its digital channel and retail partnerships such as Sephora. At the same time, its remaining stores are evolving into more experiential spaces centered on community and storytelling. Rather than a pivot, it’s a recalibration: Glossier is returni

Dior formalizes a relationship that already felt natural between the artist and the maison. Known for reinterpreting Spanish folklore through a contemporary lens, his profile aligns with a new cultural direction in luxury: more emotional and narrative-driven. His international projection, propelled by Spanish Leather and his tour, reinforces his positioning as a creative figure with impact beyond music. The appointment responds not only to an aesthetic affinity but also to a

LEGO brings football culture into new territory by presenting brick-format versions of Cristiano Ronaldo, Lionel Messi, Kylian Mbappé, and Vinícius Júnior, transforming one of the sport’s most iconic debates into a tangible, collectible experience. Far from being just a playful gesture, the move highlights how brands are capitalizing on existing cultural conversations—such as the ongoing GOAT debate—to turn them into product, content, and engagement. At the intersection of sp

Vans collaborates with FDMTL on a new proposal that reimagines its classic Authentic 44 through a Tabi construction, introducing a split-toe silhouette into the language of skate and streetwear. More than an aesthetic intervention, the release signals a meaningful shift within contemporary design: a typology historically associated with high fashion—and positioned by houses such as Maison Margiela—begins to migrate into the sneaker mainstream. The collaboration highlights how

Versace and Onitsuka Tiger unveil a collaboration that merges Italian luxury DNA with Japanese sports heritage through a sneaker-focused proposal. Beyond the launch, the partnership reflects one of the clearest directions in the industry: the convergence of luxury and sport as a shared cultural language. Versace brings its maximalist and sensual aesthetic, while Onitsuka Tiger contributes precision, archival depth, and athletic credibility. The collaboration goes beyond produ

Katy Perry fronts a recent sneaker campaign for Balenciaga, aligning with one of the most visible strategies of the moment: leveraging global figures to activate specific categories such as footwear. The choice is not accidental. In a context where sneakers function as a gateway into the brand universe, Balenciaga turns to a figure with strong cultural recognition to amplify visibility and desire. Beyond the campaign, this type of move signals a shift in fashion communication

The Indian label Lovebirds, founded by the couple Amrita Khanna and Gursi Singh, unveiled its latest collection in Sri Lanka with a runway show at Lunuganga Estate, the iconic residence of architect Geoffrey Bawa. The proposal unfolded in dialogue with its surroundings, translating the brand’s language of structured silhouettes and minimalism into a natural setting rooted in tropical modernism. More than a runway, the show functioned as an immersive experience between archite

Emma Chamberlain collaborates with West Elm on her first furniture and home décor collection, launched on March 30, 2026. The proposal translates her eccentric aesthetic into interior design through vintage-inspired pieces, ranging from functional furniture to decorative objects like the now-viral pigeon pitcher. More than a collection, the drop positions her personal universe as an aesthetic language within the domestic space.

Travis Scott presents his latest collaboration with Jordan Brand: the T-Rexx “Green Spark,” a release that moves beyond the object to become an aesthetic statement. Beyond the colorway, the campaign amplifies the drop’s impact through cinematic visuals and a creative direction aligned with the chaotic Cactus Jack universe, reinforcing the narrative-driven approach that defines his collaborations.

Maison Margiela brought its Fall/Winter 2026 collection to Shanghai with a runway set built among industrial containers, creating a raw, port-inspired environment. The presentation brought together ready-to-wear and Artisanal pieces within a single narrative, defined by a high level of craftsmanship: intricate embroidery, surface treatments, and collage-like constructions. Masks —a signature element of the house— reinforced the show’s conceptual dimension through complex st

Guess Jeans announced a collaboration with Hysteric Glamour for a Spring/Summer 2026 collection. The proposal bridges California’s surf and skate aesthetic with Tokyo’s countercultural edge, combining both brands’ visual archives in a capsule that reinterprets classic silhouettes through graphic interventions and treated finishes. The collection incorporates vintage references, denim treatments, and signature Hysteric Glamour graphics, building a dialogue between nostalgia an

Prada Beauty activated a communication strategy by sending out a PR package in the form of a functional bracelet, designed to carry the product on the wrist. The piece, referred to on social media as the Snap Blush Bracelet , integrates the blush into a portable wristband, drawing on the reference of slap bracelets, an accessory popularized in the late 1980s by Stuart Anders. The format has been distributed to content creators as part of a social media–focused activation, pos

New data from Heuritech confirms the continued rise of brut denim as one of the most relevant fabrics in today’s fashion landscape. In Q1 2026, brut denim grew by +11% in the European womenswear market, while globally it recorded an increase of +20% in womenswear and +4% in menswear. Growth is also accelerating across categories: skirts in Brazil (+18%), jackets in the UK (+48%), and outerwear in China (+52%), reflecting strong cross-market adoption. Beyond its aesthetic appe

Loewe reignites the conversation with the recent opening of CASA LOEWE St. Honoré in Paris, a space that redefines the concept of retail within contemporary luxury. More than a point of sale, the new CASA LOEWE space is conceived as an immersive environment where fashion, art, and design exist in constant dialogue. Spanning two levels, the space integrates handcrafted ceramics, concrete, textiles, and pieces from the LOEWE Art Collection, including ceramics by Pablo Picasso a

Prada reignites the conversation with its recent campaign starring Scarlett Johansson, centered around the iconic Galleria bag. Under the creative direction of Miuccia Prada and Raf Simons, with concept by Ferdinando Verderi, the campaign unfolds as a fragmented narrative where identity repeats, shifts, and is reinterpreted through multiple versions of the same figure. Within this visual universe, the Galleria bag remains constant—a symbol that anchors identity amid change. T

Tommy Hilfiger names Travis Kelce as global brand ambassador and creative collaborator, marking a new strategic move for the brand. More than a campaign, this partnership is built for the long term: Kelce will front upcoming campaigns and collections and will take part in developing a capsule collection set for spring 2027. The decision reflects a key shift in the industry—brands are no longer looking for image alone but for cultural relevance. This is not just a collaboratio