DIOR APPOINTS GUITARRICA DE LA FUENTE AS GLOBAL AMBASSADOR

Dior formalizes a relationship that already felt natural between the artist and the maison.

Known for reinterpreting Spanish folklore through a contemporary lens, his profile aligns with a new cultural direction in luxury: more emotional and narrative-driven. His international projection, propelled by Spanish Leather and his tour, reinforces his positioning as a creative figure with impact beyond music.

The appointment responds not only to an aesthetic affinity but also to a clear strategy: Dior continues to open space for new narratives within its ambassador ecosystem, integrating profiles that connect with more authentic cultural codes, where identity is built from the intimate, the cultural, and the reinterpreted.