GUADALAJARA SETS THE PACE FOR MEXICAN FASHION

Volvo Fashion Week México continues in Guadalajara, shaping a narrative where diverse visions of Mexican design coexist.

Yesterday, brands like Olmos y Flores, Abel López, and Alfredo Martínez presented their collections on the runway, while Arre—the project by Alejandro Fernández—made its official debut on the calendar.

Today, the conversation evolves with Benito Santos, who presents alongside live music by Ximena Sariñana, reinforcing the link between fashion and culture, while Hackett London introduces the language of British menswear through a special presentation.

More than just a schedule, the week highlights a key shift: Mexican fashion is being built through diversity—where the local, cultural, and global converge.