GUADALAJARA TAKES THE SPOTLIGHT: FASHION WEEK MÉXICO BEGINS A NEW ERA

Volvo Fashion Week México launches its 2026 edition in Guadalajara, marking the beginning of a new chapter for the platform.

The focus is on spotlighting both emerging and established Mexican talent, with runway shows and presentations offering a first look at the season’s creative narrative.

This edition reinforces a multi-venue format across the city, activating key locations and positioning Guadalajara as one of Mexico’s rising creative fashion hubs.

TODAY’S SCHEDULE:

• 16:00 — Olmos y Flores

• 17:30 — Abel López

• 19:00 — Alfredo Martínez

• 20:30 — Arre by Alejandro Fernández