GUCCI INTRODUCES “GENERATION GUCCI” UNDER DEMNA GVASALIA

Gucci enters a new chapter with Generation Gucci, a collection that reworks its archival codes through cleaner, more contemporary silhouettes.

The proposal leans into a quieter sophistication, where accessories and footwear take the lead in shaping a renewed visual language across both menswear and womenswear.

Rather than a rupture, it signals a strategic recalibration: Gucci redefines its identity through heritage, aligning with a modern luxury that values precision over excess.