LOEWE ACTIVATES SUMMER WITH PAULA’S IBIZA 2026

The summer campaign season has begun, and Loewe presents a new edition of Paula’s Ibiza 2026, a collection that once again builds its universe around a sun-soaked spirit and the energy of summer. Photographed by Jack Pierson, the campaign embraces a warm, immersive aesthetic where light, texture, and marine surroundings define the visual narrative, reinforcing the relaxed and sensory DNA that characterizes this seasonal capsule.Beyond imagery, the collection continues to develop its language through lightweight silhouettes, materials such as raffia and crochet, and an attitude that moves between the vacation mindset and urban life.