MAYBACH TURNS THE PREMIERE OF THE DEVIL WEARS PRADA 2 INTO A TAILORED LUXURY EXPERIENCE

At the New York premiere of The Devil Wears Prada 2, Mercedes-Maybach unveiled a custom Mercedes-Maybach S-Class, developed exclusively as part of the event’s activation.

The piece is part of an official collaboration with the film, where the vehicle moves beyond transportation to become an extension of its aesthetic universe.

More than a simple placement, the project translates the concept of arrival—central to both fashion and automotive culture—into a narrative experience, where the car operates as a symbol of power, status, and presence, aligned with the world of characters like Miranda Priestly.

With this activation, Maybach reinforces its position at the intersection of cinema, fashion, and luxury.