PRADA BUILDS IDENTITY IN MOTION WITH SCARLETT JOHANSSON

Prada reignites the conversation with its recent campaign starring Scarlett Johansson, centered around the iconic Galleria bag.

Under the creative direction of Miuccia Prada and Raf Simons, with concept by Ferdinando Verderi, the campaign unfolds as a fragmented narrative where identity repeats, shifts, and is reinterpreted through multiple versions of the same figure.

Within this visual universe, the Galleria bag remains constant—a symbol that anchors identity amid change.

This is not just a campaign. It is a reflection on how fashion constructs meaning in an era where identity is fluid, mutable, and continuously reimagined.