RIMOWA EMBRACES COLOR IN ITS NEW COLLECTION

German brand Rimowa introduces a summer 2026 update to its Essential line with two new shades: orange and magenta, available starting April 23. While the collection retains its signature polycarbonate shell, Multiwheel system, compression interiors, and lifetime service, the focus shifts toward a more expressive dimension of design.

Fronted by Rossy de Palma, the campaign reinforces this aesthetic direction: bold, iconic, and unapologetically unconventional. Beyond the product, the launch aligns with a growing trend across fashion and design—color saturation as a tool for self-expression, where even functional objects like luggage become visible extensions of identity.