SAINT LAURENT UNVEILS NEW CAMPAIGN WITH HAILEY BIEBER

Saint Laurent presents “Tangerine Temptation,” its new campaign starring Hailey Bieber.

Creatively directed by Anthony Vaccarello and photographed by Nadia Lee Cohen, the campaign moves away from the house’s signature minimalism to explore a more cinematic aesthetic, with retro references and a more intense visual narrative.

The result confirms a shift in the brand’s communication: Saint Laurent is not just selling clothes — it’s building atmospheres.