SEPHORA TAPS ALYSA LIU AS THE FACE OF ITS NEW “STRIPES” CAMPAIGN

Sephora taps Alysa Liu for her first collaboration with a beauty retailer, turning her signature visual code—stripes—into a brand statement. The campaign builds on one of the athlete’s most recognizable traits: her striped hair, a symbol of self-expression that now translates into a beauty narrative under the message “Stripes are life.”

More than a collab, the move connects directly with Gen Z: identity, individuality, and aesthetics as a personal language.