NEWS

Guess Jeans announced a collaboration with Hysteric Glamour for a Spring/Summer 2026 collection. The proposal bridges California’s surf and skate aesthetic with Tokyo’s countercultural edge, combining both brands’ visual archives in a capsule that reinterprets classic silhouettes through graphic interventions and treated finishes. The collection incorporates vintage references, denim treatments, and signature Hysteric Glamour graphics, building a dialogue between nostalgia an

Prada Beauty activated a communication strategy by sending out a PR package in the form of a functional bracelet, designed to carry the product on the wrist. The piece, referred to on social media as the Snap Blush Bracelet , integrates the blush into a portable wristband, drawing on the reference of slap bracelets, an accessory popularized in the late 1980s by Stuart Anders. The format has been distributed to content creators as part of a social media–focused activation, pos

New data from Heuritech confirms the continued rise of brut denim as one of the most relevant fabrics in today’s fashion landscape. In Q1 2026, brut denim grew by +11% in the European womenswear market, while globally it recorded an increase of +20% in womenswear and +4% in menswear. Growth is also accelerating across categories: skirts in Brazil (+18%), jackets in the UK (+48%), and outerwear in China (+52%), reflecting strong cross-market adoption. Beyond its aesthetic appe

Loewe reignites the conversation with the recent opening of CASA LOEWE St. Honoré in Paris, a space that redefines the concept of retail within contemporary luxury. More than a point of sale, the new CASA LOEWE space is conceived as an immersive environment where fashion, art, and design exist in constant dialogue. Spanning two levels, the space integrates handcrafted ceramics, concrete, textiles, and pieces from the LOEWE Art Collection, including ceramics by Pablo Picasso a

Prada reignites the conversation with its recent campaign starring Scarlett Johansson, centered around the iconic Galleria bag. Under the creative direction of Miuccia Prada and Raf Simons, with concept by Ferdinando Verderi, the campaign unfolds as a fragmented narrative where identity repeats, shifts, and is reinterpreted through multiple versions of the same figure. Within this visual universe, the Galleria bag remains constant—a symbol that anchors identity amid change. T

Tommy Hilfiger names Travis Kelce as global brand ambassador and creative collaborator, marking a new strategic move for the brand. More than a campaign, this partnership is built for the long term: Kelce will front upcoming campaigns and collections and will take part in developing a capsule collection set for spring 2027. The decision reflects a key shift in the industry—brands are no longer looking for image alone but for cultural relevance. This is not just a collaboratio

During the press tour of The Drama in Paris, Robert Pattinson and Zendaya embraced a relaxed yet highly constructed aesthetic, signaling a shift toward “calm dressing” in both menswear and womenswear. Pattinson, in a full Dior look, combined relaxed tailoring with oversized proportions and a soft palette punctuated by subtle color accents, while Zendaya contrasted with an ethereal dress featuring organic movement and fluid texture. The result is more than styling; it’s a vis

Versace reignites the conversation with the latest drop from its Spring/Summer 2026 campaign , photographed by Tania Franco Klein . More than a campaign, the project positions itself as a creative statement: a narrative built through multiple perspectives that solidifies Versace as an aesthetic, emotional, and cultural community. In this latest release, Klein’s cinematic and psychological vision introduces a tension between desire, intimacy, and exposure, pushing fashion ima

The iconic Fashion Week Mexico , now branded as Volvo Fashion Week Mexico , returns as one of the country’s most important fashion platforms, focused on highlighting national talent and fostering creativity in Mexican design. The upcoming edition will take place from April 14 to 17, 2026, in Guadalajara , positioning the city as a new creative hub for both local and international fashion. This edition will showcase collections from both established and emerging designers acro

Off-White™ launches 10x10: Off-White™ Icons Reimagined , a project that takes the 10 most recognizable icons from the brand’s archives as blank canvases to be reinterpreted by 10 trailblazing global creatives. Among the collaborators are musicians, designers, and artists such as Kid Cudi, A$AP Nast, and the Latin creatives Raúl López and Guillermo Andrade. The initiative not only celebrates Off‑White™’s legacy but also reinvents it through fashion, art, and culture. Each col

Oakley takes a strategic leap by bringing on Matthew M. Williams as creative director of apparel, footwear, and accessories , a role designed to elevate its clothing, footwear, and accessory lines to a whole new level. Williams joins the creative team alongside Travis Scott , who has continued to shape the brand’s vision as Chief Visionary Officer since 2025. With a career that blends innovation and urban luxury , Williams is the founder of 1017 ALYX 9SM , led Givenchy from

From March 27 to 29, Calvin Klein has set up an interactive phone booth in Piazza Cordusio, Milan , to celebrate its latest campaign. The installation, just a short walk from the brand’s official store on Via Dante 12 , has already caught the attention of passersby. The booth features images from the current campaign and offers a creative interaction: when approached, a phone rings, and answering it triggers the brand-designed visual experience. This type of activation is pa

The Korean eyewear brand Gentle Monster unveiled its Circuit Collection 2026 , a global line created alongside Disney and Formula 1 that translates the structural aesthetics of F1 cars into eight lightweight, high-performance frames, including three versions inspired by Mickey & Friends. The global campaign is part of the expansion of the Disney × F1 “Fuel the Magic” partnership for the 2026 season, blending fashion, culture, and high-performance product design. To celebrate

The iconic Japanese streetwear brand Human Made has officially opened its first store in Thailand , located in the Central Embassy shopping center in Bangkok, marking a milestone in its regional expansion. The new store offers both the brand’s regular collection and exclusive pieces created specifically for this location , highlighting its global influence on contemporary urban culture. This launch reflects how contemporary fashion brands are reimagining physical retail as

H&M Mexico presents a selection of pieces under the label “Favorites of Santos Bravos," inspired by the urban style of the Latin global pop collective. The selection features versatile items that stand out for their presence and comfort: oversized t-shirts, wide-leg pants, slim henleys, and sporty bomber jackets, all reinterpreting classic streetwear codes. More than an isolated outfit, the section reflects an aesthetic reading of contemporary urban fashion , designed for

In Japan, Lewis Hamilton once again put together a look that moves away from “casual” and leans into a consciously crafted aesthetic narrative. The starting point: a Martine Rose Fall 2026 jacket, where the silhouette stops being purely functional and becomes the centerpiece. Volume, structure, and an almost theatrical intention redefine classic menswear. The piece is paired with Rick Owens pants, extending the visual line into a taller, darker, and slightly dystopian aesthet

New Balance took over the historic Corsie Sistine during the 2026 Rome Marathon weekend, turning the Renaissance space into a hub for recovery and community. The building—originally conceived as a hospital in the 15th century—hosted sessions focused on breathwork, running, and recovery, reactivating its original purpose through a contemporary lens of wellness. Beyond sport, the activation reflects a key shift: running is emerging as a cultural experience where body, space,

Chanel unveils the campaign for its Chanel 25 handbag , directed by Michel Gondry and starring Margot Robbie. The film presents multiple versions of the actress coexisting within a recreated Paris, in a nod to the music video Come Into My World (2002) by Kylie Minogue. The campaign is further complemented by imagery shot by Craig McDean. Beyond the product, Chanel reinforces a strategy where cinema, archive, and multiplicity of identity shape the new language of contemporary

Miley Cyrus appeared at the 20th anniversary premiere of Hannah Montana in Los Angeles wearing a custom Rabanne look , reinterpreting her pop legacy through a contemporary aesthetic. The moment not only activates nostalgia, but translates it into a current fashion language: where archive, identity, and spectacle converge within a single visual code.

Paris-based photographer Jean Jacques Ndjoli (@ndjolijean) has captured digital attention with images that transform real-world settings into almost painterly compositions. His work, often placing himself within striking landscapes, turns each frame into an emotional and aesthetic visual experience. During Paris Fashion Week , his participation in Instagram IRL in 2022 brought his visual universe into a physical space, solidifying his presence within the contemporary creativ