Sydney Sweeney joins Erewhon’s wellness phenomenon
Sydney Sweeney has teamed up with Erewhon to launch the Blueberry SYRN Smoothie, a limited-edition drink inspired by her favorite breakfast. The collaboration builds on the grocer’s strategy of turning wellness culture figures — including Hailey Bieber and Bella Hadid — into the faces of products that quickly become cultural phenomena.
Inspired by a blueberry muffin, the smoothie blends blueberries, açai, banana, almond butter, and protein. A portion of the proceeds will benefit Pink Ribbon Good, an organization chosen by Sweeney to support patients with breast and gynecologic cancers.
Sydney Sweeney se suma al fenómeno wellness de Erewhon
Sydney Sweeney se alió con Erewhon para lanzar el Blueberry SYRN Smoothie, una edición limitada inspirada en su desayuno favorito. La colaboración se suma a la estrategia de la cadena de convertir a figuras de la cultura wellness —como Hailey Bieber y Bella Hadid— en protagonistas de productos que rápidamente se transforman en fenómenos culturales.
Inspirado en un muffin de arándanos, el smoothie combina blueberries, açai, plátano, mantequilla de almendra y proteína. Parte de las ganancias será destinada a Pink Ribbon Good, organización elegida por Sweeney para apoyar a pacientes con cáncer de mama y ginecológico.