Zoreli News

In Korea, self-care is taking on a new form: colorful, playful transdermal patches with a distinctly K-Beauty aesthetic that turn supplementation into a visual statement.

More than a medical revolution, the phenomenon reflects a new way of consuming wellness: products designed to be seen, photographed, and incorporated into everyday beauty routines.

But just because a patch claims to contain vitamins does not mean those nutrients reach the body in the same way as an oral supplement. The skin acts as a natural barrier, and whether certain ingredients can cross it and reach an effective dose remains scientifically debated.

For now, the appeal of these products lies as much in their design and wellness narrative. The real revolution may not be about replacing pills but about something much more contemporary: giving wellness its own visual language.

Los parches de vitaminas: El nuevo accesorio de la k-beauty

The tennis star becomes the brand’s first global athlete ambassador, bringing salon-level hair care into the world of high performance.

Moroccanoil has named Aryna Sabalenka the face of its upcoming global campaigns in a partnership that connects beauty and sport through a very real need: hair constantly exposed to styling, travel, and changing climates.

For Sabalenka, hair care is part of her routine just as much as training. With this collaboration, Moroccanoil wants to show that looking your best and performing at your best don’t have to be mutually exclusive.

Moroccanoil entra a la cancha con Sabalenka

La tenista se convierte en la primera embajadora atleta global de la marca, llevando el cuidado capilar del salón al mundo del alto rendimiento.

In China, the new wave of niche fragrance is turning scent into an accessory that can be worn, collected, and used to express identity.

Brands like Documents and Tamburins are taking fragrance beyond the bottle with pieces such as Knot Charms: small bag accessories that combine a miniature perfume bottle with Chinese-inspired knots and textured cords. Scrunchies, hair oils, and scented jewelry are also emerging, turning scent into part of personal style.

The phenomenon is also connected to Guochao, the cultural movement celebrating Chinese heritage through contemporary design. Brands such as Documents, ToSummer, and Melt Season incorporate ingredients like osmanthus, bamboo, and green tea, pairing them with historical references reimagined for a new generation.

Fragrance is no longer simply a private ritual. It is becoming a visible, tactile, and cultural object.

El perfume ya no quiere quedarse en el frasco

The Thai mineral water brand brought product design into the fitness world with an idea as simple as it is unexpected: turning its bottles into a kettlebell.

During HYROX Bangkok, Purra introduced Purra Kettlebell, an adapter with an ergonomic handle and locking system that allows its water bottles to be assembled into a functional weight ranging from 3 to 6 kilograms.

The activation turned something as ordinary as carrying a water bottle into a workout experience. Although the accessory was created exclusively for the event and is not available for purchase, its success on social media has already sparked conversation about bringing it to the wider public.

Beyond fitness, the idea reveals something interesting about today’s wellness culture: it’s no longer enough to sell a healthy product; brands want to become part of the way we live, train, and experience their products.

Purra convierte una botella en una pesa

The new generation of male consumers is buying cleansers, sunscreens, and toners—and the beauty industry is taking notice.

Boys aged 9 to 16 are making skincare part of their daily routines, driven by TikTok, YouTube, and a digital culture where taking care of your skin is no longer gendered.

Brands are responding with simple routines, minimalist packaging, and a more functional language, moving away from traditional beauty aesthetics.

And to connect with them, they’re also looking to gaming, esports, and content creators, bringing skincare into the same digital worlds that already shape their everyday lives.

Los niños ya quieren skincare

The deal brings Shay Mitchell’s digital-first travel brand into Samsonite’s global portfolio.

Samsonite will acquire an 85% stake in BÉIS for $178.5 million, valuing the travel and lifestyle brand at approximately $210 million.

Founded by Shay Mitchell in 2018, BÉIS has built a strong presence among younger consumers through its digital-first strategy and social media community, generating nearly $210 million in net sales in 2025.

Despite the acquisition, BÉIS will remain an independent brand under Samsonite, while Mitchell retains a 15% stake and continues to lead its creative vision and product design.

The move marks a strategic step for Samsonite to bring digital influence, younger audiences, and contemporary travel culture into its global portfolio.

Alo Yoga takes athleisure into a new dimension with two global campaigns starring Kylie Jenner and Bella Hadid, both photographed by Mert & Marcus in Los Angeles.

Rather than focusing on training, the brand embraces a vision of wellness where rest, balance, and off-duty style become part of contemporary luxury.

Kylie brings a younger and more vibrant energy, while Bella embodies a more urban and sophisticated aesthetic. Two distinct interpretations of the same idea: Alo Yoga is no longer selling just activewear but a lifestyle aesthetic.

Alo Yoga convierte el wellness en el nuevo lujo

Alo Yoga lleva el athleisure a una nueva dimensión con dos campañas globales protagonizadas simultáneamente por Kylie Jenner y Bella Hadid, ambas fotografiadas por Mert & Marcus en Los Ángeles.

Louis Vuitton is taking leather craftsmanship far beyond luggage. The French maison has joined forces with Singer Vehicle Design to reimagine two Porsche 911 Type 964s through its signature design codes and craftsmanship.

The result is two collector’s pieces: a Classic Coupé in saffron yellow and cobalt blue, inspired by Louis Vuitton’s historic luggage archives, and a white Classic Turbo Cabriolet featuring fine wood interiors inspired by the classic motoscafi of the Italian Riviera.

But the luxury doesn’t stop at the cars. Each Porsche comes with a complete travel universe: bespoke luggage, clothing, driving gloves, helmets, watches, and accessories designed to complement the experience.

Because when Louis Vuitton enters the automotive world, luggage no longer accompanies the journey. It becomes part of the artwork.

Louis Vuitton convierte un Porsche en una pieza de lujo

Missoni has taken its vacation universe to a new destination. The Italian house has opened its first Resort Club in Africa, a summer pop-up at Hotel Villa Coconut in Zoya Ghazala Bay, along Egypt’s North Coast.

The space transforms the hotel with Missoni’s signature codes: emerald, lime, turquoise, and yellow appear across loungers, umbrellas, towels, and cushions, while a dedicated boutique brings together ready-to-wear, swimwear, accessories, and Missoni Home pieces.

The opening is also part of a larger strategy to turn luxury travel destinations into new retail environments. After all, for Missoni, the resort is no longer just a destination. It’s part of the brand.

Missoni lleva su resort club a Egipto

Missoni acaba de llevar su universo vacacional a un nuevo destino. La maison italiana abrió su primer Resort Club en África, un pop-up de verano instalado en el Hotel Villa Coconut, en Zoya Ghazala Bay, sobre la costa…

For Fall/Winter 2026, interiors are moving away from catalog-like aesthetics in favor of spaces that feel warmer, more expressive, and deeply personal. According to Trendalytics, Vintage Decor is leading the shift, with a 245% increase in visibility, driven by growing interest in one-of-a-kind pieces, craftsmanship, and collecting.

The return of Neo Deco (+210%), the rise of Whimsical Decor (+143%), and the growth of Organic Modern (+90%) all point in the same direction: less uniform, more lived-in homes where history, texture, and personal expression become the new definition of luxury.

El interiorismo abandona lo perfecto para volverse más personal

Para Otoño/Invierno 2026, los interiores dejan atrás la estética de catálogo para adoptar espacios más cálidos, expresivos y llenos de personalidad. Según Trendalytics, Vintage Decor lidera el movimiento con un crecimiento del 245% en visibilidad, impulsado por el interés en piezas únicas, artesanía y coleccionismo.

El regreso del Neo Deco (+210%), el auge del…

Bella Hadid is Alo Yoga’s new global ambassador, starring in its Pre-Fall 2026 campaign, a natural partnership that connects with the model’s model-off-duty aesthetic, which she has cultivated for years.

Photographed by Mert & Marcus in Los Angeles, Hadid appears in a series of minimalist portraits that reflect the brand’s focus on wellness and balance. The collaboration also marks a strategic move for Alo Yoga to expand beyond fitness and further establish itself within global wellness and lifestyle culture.

Bella Hadid se convierte en el nuevo rostro global de Alo Yoga

Bella Hadid es la nueva embajadora global de Alo Yoga y protagoniza su campaña Pre-Fall 2026, una alianza que conecta naturalmente con la estética model off-duty que la modelo ha cultivado durante años.

Fotografiada por Mert & Marcus en Los Ángeles, Hadid aparece en una serie de retratos minimalistas que reflejan el enfoque de la marca hacia el bienestar…

Sydney Sweeney has teamed up with Erewhon to launch the Blueberry SYRN Smoothie, a limited-edition drink inspired by her favorite breakfast. The collaboration builds on the grocer’s strategy of turning wellness culture figures — including Hailey Bieber and Bella Hadid — into the faces of products that quickly become cultural phenomena.

Inspired by a blueberry muffin, the smoothie blends blueberries, açai, banana, almond butter, and protein. A portion of the proceeds will benefit Pink Ribbon Good, an organization chosen by Sweeney to support patients with breast and gynecologic cancers.

Sydney Sweeney se suma al fenómeno wellness de Erewhon

Sydney Sweeney se alió con Erewhon para lanzar el Blueberry SYRN Smoothie, una edición limitada inspirada en su desayuno favorito. La colaboración se suma a la estrategia de la cadena de convertir a figuras de la cultura wellness —como Hailey Bieber y Bella Hadid— en protagonistas de productos que rápidamente se transforman…

Ariana Grande has confirmed that she will temporarily step away from public life following the final stop of her tour on September 1 in London. The singer explained that the decision had been planned well in advance, allowing her to prioritize her emotional well-being after years of intense scrutiny surrounding her personal life and appearance.

The break also means stepping away from Sunday in the Park with George, which is set to premiere in London in 2027. More than a farewell, her decision is a reminder that even the most successful careers depend on protecting mental well-being and setting healthy boundaries.

Ariana Grande anuncia una pausa

Ariana Grande confirmó que se alejará temporalmente de la vida pública al finalizar su gira el próximo 1 de septiembre en Londres. La artista explicó que la decisión fue planeada desde hace tiempo para priorizar su bienestar emocional tras el constante escrutinio sobre su…

The life and career of Giorgio Armani are set to reach the screen in an international scripted series developed with the official approval of the maison. Directed by acclaimed filmmaker Ferzan Özpetek and produced by Lux Vide, the production will explore both the designer's creative legacy and the more personal dimensions of one of fashion's most influential figures.

The project goes beyond a traditional biographical series, reflecting how leading luxury maisons continue to extend their legacy beyond the runway, transforming their stories into part of the global cultural imagination.

La historia detrás del estilo Armani

La vida y trayectoria de Giorgio Armani serán llevadas a la pantalla en una serie internacional de ficción desarrollada con la aprobación oficial de la maison. Dirigida por el cineasta Ferzan Özpetek y producida por Lux Vide, la producción explorará tanto el legado creativo del diseñador como los aspectos más personales de una de las…

Bottega Veneta unveils a limited-time experience at Selfridges London to celebrate the launch of Alta, its new high perfumery collection. Inspired by the fragrances' scent profiles, the artisanal gelatos reinterpret notes such as fig, rose, blood orange, and vanilla, with each serving accompanied by a matching fragrance sample. The pop-up will be open to the public through July 29, 2026.

More than a seasonal activation, the concept reflects how luxury maisons continue to transform product launches into multi-sensory experiences, where luxury can also be discovered through taste.

Bottega Veneta convierte el perfume en un gelato

Bottega Veneta presenta una experiencia efímera en Selfridges London para celebrar el lanzamiento de Alta, su nueva colección de alta perfumería. Inspirados en las notas de las fragancias, los gelatos reinterpretan aromas como higo, rosa, naranja sanguina y vainilla, mientras que cada porción incluye una muestra del perfume correspondiente. La instalación estará abierta al público…

Kylie Jenner expands the world of Kylie Cosmetics with Mood Stones, a collection of three fragrances designed to reflect different moods. Comprising Cashmere Muse, Blush Wood, and Velvet Brew, the line explores musky, woody, and amber-infused scent profiles.

With this launch, Kylie Cosmetics joins a growing movement in contemporary perfumery: creating fragrances that do more than define an identity—they evolve alongside how people want to feel.

Kylie Jenner convierte el perfume en una experiencia personal

Kylie Jenner amplía el universo de Kylie Cosmetics con Mood Stones, una colección de tres fragancias diseñada para adaptarse a distintos estados de ánimo. Compuesta por Cashmere Muse, Blush Wood y Velvet Brew, la línea explora acordes almizclados, amaderados y ambarinos.

Con este lanzamiento, Kylie Cosmetics se suma a una tendencia cada vez más presente en la perfumería contemporánea: crear fragancias que no solo definan una identidad, sino que acompañen la forma en que cada…

Swiss performance brand On opens its first store in the United Arab Emirates at Mall of the Emirates in Dubai. The boutique brings the brand’s complete offering of footwear, performance apparel, and accessories to the country for the first time, strengthening its presence in one of the world’s most dynamic luxury and retail markets.

With this new space, On reinforces its global expansion strategy in a region where sport, luxury, and design continue to converge.

On da un nuevo paso en Dubái

La firma suiza On inaugura su primera tienda en los Emiratos Árabes Unidos con un espacio en Mall of the Emirates, Dubái. La boutique reúne por primera vez en el país su oferta completa de calzado, apparel técnico y accesorios, consolidando la presencia de la marca en uno de los mercados de lujo y retail más dinámicos del mundo.

Ami Paris has partnered with iconic Italian gelato brand Sammontana to celebrate the opening of its new boutique in Place des Victoires. Featuring a temporary terrace and a traditional Italian gelato cart outside the new space, the collaboration extends the maison's universe beyond fashion, inviting visitors to experience a lifestyle inspired by the spirit of Paris.

More than a seasonal activation, the initiative reflects how luxury brands continue to embrace food and hospitality as part of increasingly immersive brand experiences.

Ami Paris convierte el verano en una experiencia

Ami Paris se une a la icónica firma italiana de helados Sammontana para celebrar la apertura de su nueva boutique en Place des Victoires. Con una terraza efímera y un carrito de gelatos italianos instalado frente al nuevo espacio, la colaboración lleva el universo de la maison más allá de la moda, invitando a los visitantes a disfrutar de una experiencia inspirada…

The fashion of The Devil Wears Prada is stepping off the screen and into an immersive experience. New York's Museum of Arts and Design will host a pop-up installation inspired by the world of the film to celebrate the streaming debut of its sequel. Visitors will be able to step inside spaces such as Miranda Priestly's office, explore the Runway closet, and view original costumes from the film.

More than a temporary activation, the installation reflects how fashion continues to engage with entertainment, transforming cinematic stories into immersive, real-world experiences.

The Devil Wears Prada llega al museo

La moda de The Devil Wears Prada sale de la pantalla para convertirse en una experiencia inmersiva. El Museum of Arts and Design de Nueva York presentará una instalación pop-up inspirada en el universo de la película con motivo del estreno en streaming de su secuela. Los visitantes podrán recorrer espacios como la…