Ariana Grande is the face of Swarovski Classica
Swarovski enters a new era of fine jewelry with its most minimalist collection yet.
Swarovski has unveiled Classica, its latest jewelry collection, fronted by Global Brand Ambassador Ariana Grande. Directed by Global Creative Director Giovanna Engelbert, the 29-piece collection marks the brand’s first move into minimalist fine jewelry, crafted in recycled sterling silver and finished with Swarovski Zirconia pavé.
Inspired by the organic beauty of the calla lily, the collection features fluid silhouettes, curved lines, and versatile designs created to move effortlessly from day to night.
The collection was unveiled internationally at Café Swarovski in Milan, where the pieces will remain on display throughout September. A new chapter for Swarovski—and a quieter take on sparkle.



