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Ariana Grande is the face of Swarovski Classica

Swarovski enters a new era of fine jewelry with its most minimalist collection yet.


Swarovski has unveiled Classica, its latest jewelry collection, fronted by Global Brand Ambassador Ariana Grande. Directed by Global Creative Director Giovanna Engelbert, the 29-piece collection marks the brand’s first move into minimalist fine jewelry, crafted in recycled sterling silver and finished with Swarovski Zirconia pavé.


Inspired by the organic beauty of the calla lily, the collection features fluid silhouettes, curved lines, and versatile designs created to move effortlessly from day to night.


The collection was unveiled internationally at Café Swarovski in Milan, where the pieces will remain on display throughout September. A new chapter for Swarovski—and a quieter take on sparkle.



Ariana Grande es el rostro de Swarovski Classica


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Zoreli Magazine
Zoreli Magazine

Adidas Originals by Jennie

On September 1, Adidas Originals unveils Adidas Originals by Jennie, a collection that takes the relationship between the South Korean artist and the brand one step further: from ambassador to co-designer. Jennie transforms her personal aesthetic into a collection where sport, dance, and style converge.


Under the concept of “Functional Grace,” Jennie brings references to classical dance and fluid silhouettes into the codes of Adidas Originals, reinterpreting iconic apparel and footwear through her own aesthetic.


The campaign embraces a cinematic, quiet, and timeless atmosphere, reflecting Jennie’s vision for a collection designed to feel as personal as it is functional.


It’s not just Jennie’s name on it. This time, it carries her vision, too.



Adidas Originals by Jennie


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Zoreli Magazine
Zoreli Magazine

Calvin Klein makes denim move

Tate McRae stars in Calvin Klein’s new campaign, where denim leaves static poses behind and moves to its own rhythm.


For Fall 2026, Feel the Fit brings together the Canadian pop star, photographer Carlijn Jacobs, and choreographer Sergio Reis in a series of urban scenes where dance becomes part of the story.


The collection revisits ’90s silhouettes, from classic straight-leg jeans and low-rise pants to oversized denim jackets, reimagined in flexible denim designed to move with the body.


With Tate at the center, Calvin Klein turns fit into more than an aesthetic choice: the clothes adapt to the body, rather than asking the body to adapt to them.



Calvin Klein hace que el denim se mueva


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Zoreli Magazine
Zoreli Magazine

Kith prepares for fall

The New York label unveils its Fall 2026 collection today, Friday, with Needles and the NFL leading the season’s collaborations.


Kith officially opens the season today, Friday, August 28, with a collection that brings together streetwear, contemporary tailoring, and American sports culture through collaborations with Needles and the NFL.


The lookbook was previously revealed exclusively on the Kith App for members, giving followers an early look at the new season’s designs, textures, and styling.


Starting today, the collection will be available at Kith stores, Kith.com, and the app at 11:00 AM across each market. A new season begins, and Kith once again proves that in streetwear, the launch is part of the product.



Kith prepara su llegada al otoño


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Zoreli Magazine
Zoreli Magazine

Lufthansa turns flying etiquette into fashion

Who said airplane etiquette had to be boring? Lufthansa has turned the unwritten rules of flying into a limited-edition streetwear collection.


Created with creative agency Serviceplan Group, the Travel Etiquette Collection features seven pieces, including hoodies, T-shirts, caps, and totes, stamped with some of the most relatable rules of air travel: “Middle seat gets the armrests,” “Recline Responsibly,” and “Live, love, exit by row.”


Instead of publishing another rulebook, Lufthansa turned everyday in-flight friction into something far more shareable: fashion with a sense of humor.


And there’s a catch. The collection isn’t for sale. The pieces can only be won through giveaways on Lufthansa’s social channels and selected creators, making the campaign as exclusive as it is unexpected.


Because apparently, the next fashion statement is knowing when not to recline your seat.



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Zoreli Magazine
Zoreli Magazine

TOTEME enters the menswear game

TOTEME officially debuted in menswear this Thursday, August 20, with its first men’s collection, bringing the codes that have defined the brand founded by Elin Kling and Karl Lindman into the men’s wardrobe. The offering includes ready-to-wear, footwear, and accessories.


Precise silhouettes, elevated essentials, and the brand’s signature minimalist approach come together in a collection designed for understated, contemporary luxury.


After years of perfecting the modern women’s wardrobe, TOTEME has now created its own version for men.



TOTEME entra en el juego masculino


TOTEME debutó el pasado jueves 20 de agosto en la moda masculina con su primera colección de menswear, llevando al guardarropa masculino los códigos que han definido a la firma fundada por Elin Kling y Karl Lindman. La propuesta incluye ready-to-wear, calzado y accesorios.


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Zoreli Magazine
Zoreli Magazine

Nude Project brings back Camera Café

Nude Project is bringing back one of Spain’s most recognizable television worlds to launch Creative Department, its new workwear capsule. The brand reunited with Arturo Valls, who reprises his irreverent Cámara Café character, Jesús Quesada.


The campaign brings the iconic office coffee machine into the present: traditional coffee is replaced by a matcha latte, while Valls interacts with the brand’s founders and showcases the new pieces. The spot has already surpassed 700,000 views on Instagram.


With structured jackets, technical trousers, formal shirts and heavyweight sweatshirts, Creative Department blends Millennial nostalgia with Gen Z codes. Workwear has never had this much personality.



Nude Project revive Camera Café


Nude Project recupera uno de los universos más recordados de la televisión española para presentar Creative Department, su nueva cápsula de workwear. La firma fichó nuevamente a Arturo Valls, quien vuelve a interpretar a Jesús Quesada, su irreverente personaje de Cámara Café.


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Zoreli Magazine
Zoreli Magazine

Dior celebrates Qixi

Dior has unveiled its special Qixi 2026 collection to celebrate the festival often referred to as Chinese Valentine's Day. The capsule features the Dior Heart and Dior Colibri motifs across ready-to-wear, accessories, footwear, and Dior Maison pieces.


The campaign stars brand ambassadors Wang Churan and Deng Wei, presenting a collection inspired by love, nature, and tradition. With this launch, Dior reinforces the importance of the Chinese market within its global luxury strategy.



Dior celebra Qixi


Dior presentó su colección especial Qixi 2026 para conmemorar el festival conocido como el San Valentín chino. La cápsula incorpora los motivos Dior Heart y Dior Colibrí en prendas, accesorios, calzado y piezas de Dior Maison.


La campaña está protagonizada por los embajadores Wang Churan y Deng Wei, quienes presentan una propuesta inspirada en el amor, la naturaleza y la tradición. Con este lanzamiento, Dior reafirma la importancia del mercado chino dentro de su estrategia…

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