Real Madrid, with Louis Vuitton’s signature
Louis Vuitton introduces new Formal Wear and Formal Travel collections for Real Madrid for the 2026/2027 season, extending the Maison’s aesthetic beyond the pitch. Under Pharrell Williams’s creative direction, the wardrobe brings together formal tailoring and pieces designed for travel. The luggage carries the same design codes, combining the club’s signature white and gold stripes with Louis Vuitton’s Monogram canvas and personalized details.
The collaboration reflects how elite sports have become an increasingly important space for luxury fashion, with a team’s image taking shape not only on the pitch but also in airports, during travel, and at official events. The pieces are reserved exclusively for Real Madrid’s first-team football squads, both men’s and women’s, as well as its men’s basketball team, and will not be available to the public. Here, exclusivity goes beyond design: it is also about wearing the identity of a club whose athletes are recognized around the…







































































