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When fashion’s most iconic cold decides to play under the sun

Levi’s partners with the Mexico National Team to introduce a capsule collection that celebrates its legacy through denim. Jackets, shorts, and accessories incorporate the team’s crest in relief, transforming it into a visual pattern that blends sporting heritage with contemporary streetwear aesthetics.The proposal operates as both a cultural symbol and a reflection of its time: football translates into the language of fashion, and the crest evolves from mere branding into wea

Ami Paris unveils its SS26 campaign with João Neves, Paris Saint-Germain player, as the face of “Le Casting” —a narrative that breaks away from the traditional sports endorsement. Instead of placing him on the field, the campaign portrays him in everyday moments—painting, dancing, or playing chess—constructing a more human, creative, and multifaceted image.The collection reinforces this concept through a versatile and relaxed wardrobe: structured trench coats, suede overshirt

LVMH reported a modest +1% growth in the first quarter of 2026 (below expectations), reaching €19.1 billion in revenue. The key signal lies in its most important division—fashion and leather goods—which declined by -2%, impacting the group’s overall performance despite ongoing creative renewal efforts at houses like Dior.The geopolitical context in the Middle East and a more cautious global demand are slowing down luxury’s post-pandemic momentum. More than a temporary dip, t

How fashion constructs language, structure, and meaning

The jewelry brand Zales partners with Ashley Graham to launch “Best For The Best” , a curated collection that rethinks gifting through the lens of modern motherhood. The collaboration takes shape as a selection of pieces—from tennis bracelets to charms and necklaces—designed for everyday wear, moving away from traditional notions of occasional luxury. Accompanied by the campaign “Not Another Bouquet,” the project aims to shift the narrative around Mother’s Day: less symbolic

Saint Laurent presents “Tangerine Temptation,” its new campaign starring Hailey Bieber. Creatively directed by Anthony Vaccarello and photographed by Nadia Lee Cohen, the campaign moves away from the house’s signature minimalism to explore a more cinematic aesthetic, with retro references and a more intense visual narrative. The result confirms a shift in the brand’s communication: Saint Laurent is not just selling clothes — it’s building atmospheres.

The group Kering has introduced its new strategy, “ReconKering,” led by Luca de Meo, aiming to reposition the conglomerate by 2030 in an increasingly competitive luxury market. The plan includes internal restructuring, the closure of underperforming stores, and a stronger focus on key markets such as China. Additionally, the strategy emphasizes strengthening core brands like Gucci, integrating sustainability and innovation as pillars to better connect with today’s consumer.

Ballet flats —a defining icon of the early 2000s— are solidifying their return as one of the most relevant footwear trends of the year. What began on the runway in 2025 has now moved into the mainstream, with reinterpretations including mesh finishes, studded details, and ultra-minimal designs. Brands like Miu Miu and The Row have played a key role in repositioning the silhouette within the luxury space, while retail has quickly followed with more accessible versions. The t

Recent reports suggest a potential collaboration between Victoria Beckham and Gap , although no official confirmation has been made so far. If realized, the project would align with one of the strongest dynamics shaping the industry right now : the rise of high-low fashion , where luxury seeks to expand into broader markets.

Volvo Fashion Week México continues in Guadalajara , shaping a narrative where diverse visions of Mexican design coexist. Yesterday, brands like Olmos y Flores, Abel López, and Alfredo Martínez presented their collections on the runway, while Arre—the project by Alejandro Fernández—made its official debut on the calendar. Today, the conversation evolves with Benito Santos, who presents alongside live music by Ximena Sariñana, reinforcing the link between fashion and culture,

The world of Brunello Cucinelli takes a new step forward with “Brunello: The Gracious Visionary,” his biographical documentary continuing its international run. Following its initial premiere in Rome in December 2025, the project arrived in New York this week with a special screening that gathered key figures from the cultural and fashion scene. Directed by Giuseppe Tornatore, the film explores the designer’s philosophy, built on humanistic luxury, craftsmanship, and an eth

Volvo Fashion Week México launches its 2026 edition in Guadalajara, marking the beginning of a new chapter for the platform. The focus is on spotlighting both emerging and established Mexican talent, with runway shows and presentations offering a first look at the season’s creative narrative. This edition reinforces a multi-venue format across the city, activating key locations and positioning Guadalajara as one of Mexico’s rising creative fashion hubs. TODAY’S SCHEDULE: 16:0

The brand Lululemon is under investigation in Texas following an order by Attorney General Ken Paxton regarding the potential use of PFAS in its apparel. These compounds, known as “forever chemicals,” are highly persistent and have been associated in studies with potential health risks. Although the company states it phased them out in 2023, the investigation—still in its early stages—aims to determine whether they remain present and whether its sustainability claims are accu

Hailey Bieber turns Coachella into an archival moment, bringing back a pink lace slip dress from the Fall/Winter 1998 collection by John Galliano for Dior. Originally seen on the runway in the ’90s, the piece returns to the spotlight as a symbol of the vintage boom, confirming the shift toward one-of-a-kind fashion with historical weight. The cultural reference doesn’t go unnoticed: the look echoes Fran Fine in The Nanny, reinforcing nostalgia as a key aesthetic driver. More

Sephora taps Alysa Liu for her first collaboration with a beauty retailer , turning her signature visual code—stripes—into a brand statement. The campaign builds on one of the athlete’s most recognizable traits: her striped hair, a symbol of self-expression that now translates into a beauty narrative under the message “Stripes are life.” More than a collab, the move connects directly with Gen Z: identity, individuality, and aesthetics as a personal language.

Chanel appoints Pedro Pascal as its new global ambassador , solidifying a relationship that has been building across red carpets and front rows. The actor—known for his versatility and magnetic presence—embodies a more fluid, emotionally resonant masculinity, aligned with the maison’s contemporary shift. More than a campaign, this move signals a clear direction: luxury is becoming increasingly human, approachable, and culturally relevant.

A data-driven analysis decoding the shifts shaping aesthetics, consumption, and cultural behavior in 2026

Matthew McConaughey goes viral once again after being spotted wearing the same leather jacket he’s owned since the ’90s , a piece that has aged with him and become part of his signature aesthetic. More than nostalgia, the moment reinforces a key idea in contemporary fashion: investing in quality and building a wardrobe around pieces that transcend trends. In an era dominated by fast fashion and constant turnover, McConaughey positions personal style as something shaped over t

Karol G makes history —becoming the first Latina woman to headline Coachella, bringing reggaeton to the main stage with a powerful, highly viral visual narrative. Sabrina Carpenter creates “Sabrinawood” —her theatrical, hyper-aesthetic stage universe transforms the performance into a digital phenomenon. Labrinth brings Euphoria to life —with signature lighting and nostalgic tracks like “Mount Everest” and “Still Don’t Know My Name,” he turns his set into an immersive exper