Zoreli News

Paris Hilton is expanding her fragrance portfolio with Iconic Queen Eau de Parfum, developed in partnership with Parlux. After its online debut on October 7, the fragrance will launch exclusively on Ulta Beauty’s TikTok Shop on October 12, ahead of its arrival in Ulta Beauty stores across the United States on November 1, when its international rollout will also begin.

The launch builds on the success of Iconic, Hilton’s 30th fragrance, which joined Ulta Beauty’s lineup in April 2025. It also reflects the beauty industry’s growing investment in social commerce, where product discovery and purchasing increasingly happen within the same digital space.

Paris Hilton lleva Iconic Queen a TikTok Shop

Paris Hilton amplía su universo de fragancias con Iconic Queen Eau de Parfum, desarrollado junto a Parlux. Tras su debut online el 7 de octubre, el perfume tendrá un lanzamiento exclusivo el 12 de octubre en TikTok Shop de Ulta…

Le Labo brings its industrial aesthetic into the home with the new Concrete Home Diffuser, a limited-edition piece that transforms an everyday object into a design statement. Its body is made from molded concrete and finished by hand in the United States, with a porous surface that gives each piece its own variations in texture and tone. Over time, the material develops a patina, making each diffuser increasingly unique.

The diffuser uses nebulizing technology to turn SANTAL 26 oil into an ultra-fine mist without heat or dilution, while an Edison bulb adds an ambient element to the experience, adjusting its intensity in sync with the fragrance output. Following an initial launch in select markets, Le Labo will bring the Concrete Home Diffuser to stores worldwide starting December 1, 2026. Another example of how niche perfumery is moving further into the world of interior design.

Le Labo convierte la fragancia en…

Kim Kardashian is delaying the debut of SKIMS Beauty, expanding the brand’s universe from shapewear into makeup, skincare, and fragrance.

Kardashian confirmed on X that the launch will arrive in 2027, after initially being expected this year. In the meantime, SKIMS is continuing to build its beauty division with the appointment of Diarrha N’Diaye, founder of Ami Colé, as Executive Vice President of Beauty & Fragrance, along with collaborations such as its recent partnership with Tangle Teezer.

The move reflects where celebrity-driven business is heading: having a fashion brand is no longer enough; the goal is to build a universe that can enter different parts of everyday life. For SKIMS, beauty is the next frontier.

SKIMS Beauty tendrá que esperar hasta 2027

Kim Kardashian retrasa el debut de SKIMS Beauty, la expansión que llevará el universo de la marca del shapewear al maquillaje, el cuidado de la piel y la…

Zendaya made an unexpected appearance at the Prada Paradoxe Photo Studio in SoHo, where she met with fans and introduced the new Paradoxe Sweet Chemistry fragrance alongside the Wisteria makeup collection. The space invited visitors to create studio portraits and try the brand’s latest products.

For the occasion, the Prada Beauty ambassador debuted a curly pixie cut, pairing it with a teal-green sweater accented with pastel-pink details and a midi skirt embellished with shimmering embroidery, in a look styled by Law Roach.

Zendaya sorprende en el Prada Paradoxe Photo Studio

Zendaya apareció inesperadamente en el Prada Paradoxe Photo Studio de SoHo, donde convivió con fans y presentó la nueva fragancia Paradoxe Sweet Chemistry junto con la colección de maquillaje Wisteria. El espacio invitaba a los visitantes a crear retratos de estudio y probar los nuevos productos de la firma.

Para la ocasión, la embajadora de Prada Beauty estrenó un pixie…

In China, the new wave of niche fragrance is turning scent into an accessory that can be worn, collected, and used to express identity.

Brands like Documents and Tamburins are taking fragrance beyond the bottle with pieces such as Knot Charms: small bag accessories that combine a miniature perfume bottle with Chinese-inspired knots and textured cords. Scrunchies, hair oils, and scented jewelry are also emerging, turning scent into part of personal style.

The phenomenon is also connected to Guochao, the cultural movement celebrating Chinese heritage through contemporary design. Brands such as Documents, ToSummer, and Melt Season incorporate ingredients like osmanthus, bamboo, and green tea, pairing them with historical references reimagined for a new generation.

Fragrance is no longer simply a private ritual. It is becoming a visible, tactile, and cultural object.

El perfume ya no quiere quedarse en el frasco

The Italian maison introduces Max Mara Le Parfum, a new fragrance inspired by the enveloping sensation of its iconic coats.

Designed to be “worn like a coat,” the fragrance wraps the skin in a distinctive blend of tuberose, creamy vanilla, and a sandalwood and cedarwood base, translating the sophistication, structure, and comfort that define Max Mara into an olfactory experience.

For this new chapter, the maison has chosen Florence Pugh as its global ambassador, with a campaign photographed by Mario Sorrenti and built around one phrase: “When you’re ready, you’ll know.”

Now, the Max Mara coat can be worn on the skin, too.

Max Mara vuelve a la perfumería con Florence Pugh

YSL Beauty is giving Libre a warmer, more sensual direction for Fall 2026. The house has unveiled Libre Santal Couture, its latest limited-edition fragrance, once again fronted by global ambassador Dua Lipa.

The campaign trades the urban energy of previous chapters for something more grounded and elemental, placing Lipa against raw natural landscapes to embody a femininity that feels grounded yet powerful.

The fragrance keeps Libre’s signature combination of French lavender and Moroccan orange blossom, now deepened with creamy, warm sandalwood for a richer, more sophisticated finish.

For Fall 2026, Libre isn’t just getting darker. It’s getting deeper.

Dua Lipa entra en su era más intensa con Libre

Giorgio Armani has named Jonathan Bailey its new global fragrance ambassador, making him the face of I WILL, the maison’s first entirely new standalone men’s fragrance in more than 20 years. The appointment connects Armani’s legacy of elegance with a more contemporary and sophisticated vision of masculinity.

Developed through more than 2,800 laboratory trials, the fragrance combines Madagascar vanilla absolute, leather, noble woods, lavender, and bergamot for a deeper, more sensual composition. Directed by filmmaker Todd Field and photographed by Craig McDean, the campaign explores themes of confidence, quiet determination, and personal growth.

With Bailey at its center, Armani Beauty embraces a less rigid, more introspective vision of masculinity, using fragrance as a new space to explore identity, evolution, and desire.

Jonathan Bailey se convierte en el nuevo rostro de Armani Beauty

Giorgio Armani ha elegido a Jonathan Bailey como su nuevo embajador global de fragancias, convirtiéndolo en el rostro…

Johnny Depp isn’t returning to Dior: his relationship with the maison never ended. The actor has renewed his three-year contract as the face of Sauvage in a deal reportedly valued at $20 million, cementing one of the longest-running partnerships in luxury fragrance.

The renewal coincides with the launch of Sauvage Extrait, created by Francis Kurkdjian, which takes the iconic fragrance into darker, more intense territory with noble woods and a rich Vietnamese oud note.

Johnny Depp y Dior extienden su alianza

Johnny Depp no está regresando a Dior: su vínculo con la maison nunca terminó. El actor acaba de renovar por tres años su contrato como rostro de Sauvage, en un acuerdo valuado en 20 millones de dólares, consolidando una de las alianzas más duraderas de la perfumería de lujo.

La renovación acompaña el lanzamiento de Sauvage Extrait, creado por Francis Kurkdjian, que lleva la icónica fragancia hacia un territorio…

Mugler takes its iconic Alien into unexpected territory with Alien Pulp Eau de Parfum Fruitée, a new flanker that replaces the original fragrance’s signature floral mystery with an intense pink raspberry note.

Created by master perfumer Dominique Ropion, the composition blends raspberry, jasmine, vanilla, musk, and cashmere wood for a bolder, more contemporary take on the Alien universe. The new pink-to-crystal gradient bottle also reflects the maison’s commitment to refillable fragrance.

Mugler reinventa Alien con una explosión frutal

Mugler lleva su icónico Alien a un territorio inesperado con Alien Pulp Eau de Parfum Fruitée, un nuevo flanker que reemplaza el característico misterio floral de la fragancia original por una intensa nota de frambuesa rosa.

Creada por el maestro perfumista Dominique Ropion, la composición combina frambuesa, jazmín, vainilla, almizcle y madera de cachemira para capturar una faceta más atrevida y contemporánea del universo Alien. El nuevo frasco, en degradado rosa y…

Gucci Beauty has unveiled Flora Gorgeous Orchid Intense, a new interpretation of its iconic fragrance that blends the warmth of vanilla orchid with an unexpected salty ozonic accord. The result is a richer, fresher, and more sophisticated composition that redefines the olfactory identity of the Flora collection.

Starring Aslay Baugh, Michał Kołkowski, and Andrew Royce, the campaign signals a new direction for the line, replacing classic romance with a bolder, more contemporary aesthetic. With this launch, Gucci reaffirms how luxury perfumery continues to evolve through unexpected contrasts.

Gucci reinventa su perfume más icónico con un ingrediente inesperado

Gucci Beauty presentó Flora Gorgeous Orchid Intense, una nueva interpretación de su icónica fragancia que combina la calidez de la orquídea de vainilla con un nuevo e inesperado acorde ozónico salado. El resultado es una composición más intensa, fresca y sofisticada que redefine el universo olfativo de la colección Flora.

La campaña, protagonizada…

YSL Beauty names Alisha Boe as its new Global Ambassador, making her the face of Black Opium Pink Glaze, a reinterpretation of its iconic fragrance that blends the signature coffee accord with notes of strawberry. With this launch, the maison introduces a brighter, younger, and more contemporary vision of one of its most recognizable fragrance collections.

More than a new ambassador, Alisha Boe embodies the evolution of Black Opium toward a narrative that resonates with a new generation while preserving the bold, rebellious spirit that has defined the fragrance since its debut.

YSL Beauty presenta un nuevo capítulo para Black Opium

YSL Beauty nombra a Alisha Boe como nueva embajadora global y la convierte en el rostro de Black Opium Pink Glaze, una reinterpretación de su icónica fragancia que combina el característico acorde de café con notas de fresa. Con este lanzamiento, la maison introduce una visión más luminosa, juvenil…

Bottega Veneta unveils a limited-time experience at Selfridges London to celebrate the launch of Alta, its new high perfumery collection. Inspired by the fragrances' scent profiles, the artisanal gelatos reinterpret notes such as fig, rose, blood orange, and vanilla, with each serving accompanied by a matching fragrance sample. The pop-up will be open to the public through July 29, 2026.

More than a seasonal activation, the concept reflects how luxury maisons continue to transform product launches into multi-sensory experiences, where luxury can also be discovered through taste.

Bottega Veneta convierte el perfume en un gelato

Bottega Veneta presenta una experiencia efímera en Selfridges London para celebrar el lanzamiento de Alta, su nueva colección de alta perfumería. Inspirados en las notas de las fragancias, los gelatos reinterpretan aromas como higo, rosa, naranja sanguina y vainilla, mientras que cada porción incluye una muestra del perfume correspondiente. La instalación estará abierta al público…