Adidas Originals by Jennie
On September 1, Adidas Originals unveils Adidas Originals by Jennie, a collection that takes the relationship between the South Korean artist and the brand one step further: from ambassador to co-designer. Jennie transforms her personal aesthetic into a collection where sport, dance, and style converge.
Under the concept of “Functional Grace,” Jennie brings references to classical dance and fluid silhouettes into the codes of Adidas Originals, reinterpreting iconic apparel and footwear through her own aesthetic.
The campaign embraces a cinematic, quiet, and timeless atmosphere, reflecting Jennie’s vision for a collection designed to feel as personal as it is functional.
It’s not just Jennie’s name on it. This time, it carries her vision, too.


































