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Tom Ford: The art of seduction

Haider Ackermann turns desire into a matter of attitude.


Tom Ford’s Autumn/Winter 2026 campaign, photographed by Stuart Winecoff, reinforces Haider Ackermann’s new creative language at the helm of the maison. A stark white studio, raw lighting, and an almost clinical aesthetic replace the brand’s signature nocturnal opulence, shifting the focus toward tension, intimacy, and desire.


Androgynous tailoring, leather, sheer trench coats, and undone silk shirts create a restrained sensuality. “The discourse of seduction is what I keep exploring at Tom Ford,” Ackermann explains, describing the campaign as a lens that amplifies the emotions behind his runway show.



Tom Ford: El arte de la seducción


Haider Ackermann convierte el deseo en una cuestión de actitud.


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JW Anderson finds beauty in the everyday

For Fall/Winter 2026, the British label trades perfect poses for a story rooted in real connection.


In its new “Twisted Denim” campaign, JW Anderson brings together model and actress Dree Hemingway and her real-life partner, creative Nick Delli Santi. Photographed by Sam Khoury inside a New York apartment, the campaign captures everyday moments where connection matters just as much as the clothes.


That sense of ease carries into the collection through deconstructed denim, twisted seams, asymmetric patterns, and relaxed silhouettes designed without traditional gender boundaries.


Rather than creating a fantasy, JW Anderson chooses something more intimate: clothes that feel like part of real life, not a pause for the camera.



JW Anderson encuentra belleza en lo cotidiano


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Max Mara returns to fragrance with Florence Pugh

The Italian maison introduces Max Mara Le Parfum, a new fragrance inspired by the enveloping sensation of its iconic coats.


Designed to be “worn like a coat,” the fragrance wraps the skin in a distinctive blend of tuberose, creamy vanilla, and a sandalwood and cedarwood base, translating the sophistication, structure, and comfort that define Max Mara into an olfactory experience.


For this new chapter, the maison has chosen Florence Pugh as its global ambassador, with a campaign photographed by Mario Sorrenti and built around one phrase: “When you’re ready, you’ll know.”


Now, the Max Mara coat can be worn on the skin, too.



Max Mara vuelve a la perfumería con Florence Pugh


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When books become the new status symbol

Luxury menswear is turning classic literature into the latest expression of sophistication.


Fashion houses including Dior Men and Berluti are transforming literary classics into luxury leather goods, tapping into a growing fascination with analog objects, storytelling, and cultural heritage.


For Dior Men, Jonathan Anderson reimagined the house’s signature tote with the Ulysses Book Tote, featuring embroidery and textures inspired by early editions of James Joyce’s novel. Meanwhile, Berluti’s Trois Nuits brings references to The Little Prince by Antoine de Saint-Exupéry into its leather craftsmanship.


The trend points to a new luxury code: status is no longer only about the logo, but about the story you carry with it. In an increasingly digital world, literature is becoming another way for fashion to signal culture, taste, and intellectual identity.



Cuando los libros se convierten en el nuevo símbolo de estatus


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Samsonite acquires a majority stake in BÉIS

The deal brings Shay Mitchell’s digital-first travel brand into Samsonite’s global portfolio.


Samsonite will acquire an 85% stake in BÉIS for $178.5 million, valuing the travel and lifestyle brand at approximately $210 million.


Founded by Shay Mitchell in 2018, BÉIS has built a strong presence among younger consumers through its digital-first strategy and social media community, generating nearly $210 million in net sales in 2025.


Despite the acquisition, BÉIS will remain an independent brand under Samsonite, while Mitchell retains a 15% stake and continues to lead its creative vision and product design.


The move marks a strategic step for Samsonite to bring digital influence, younger audiences, and contemporary travel culture into its global portfolio.



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Alo Yoga turns wellness into the new luxury

Alo Yoga takes athleisure into a new dimension with two global campaigns starring Kylie Jenner and Bella Hadid, both photographed by Mert & Marcus in Los Angeles.


Rather than focusing on training, the brand embraces a vision of wellness where rest, balance, and off-duty style become part of contemporary luxury.


Kylie brings a younger and more vibrant energy, while Bella embodies a more urban and sophisticated aesthetic. Two distinct interpretations of the same idea: Alo Yoga is no longer selling just activewear but a lifestyle aesthetic.



Alo Yoga convierte el wellness en el nuevo lujo


Alo Yoga lleva el athleisure a una nueva dimensión con dos campañas globales protagonizadas simultáneamente por Kylie Jenner y Bella Hadid, ambas fotografiadas por Mert & Marcus en Los Ángeles.


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Louis Vuitton turns a Porsche into a luxury masterpiece

Louis Vuitton is taking leather craftsmanship far beyond luggage. The French maison has joined forces with Singer Vehicle Design to reimagine two Porsche 911 Type 964s through its signature design codes and craftsmanship.


The result is two collector’s pieces: a Classic Coupé in saffron yellow and cobalt blue, inspired by Louis Vuitton’s historic luggage archives, and a white Classic Turbo Cabriolet featuring fine wood interiors inspired by the classic motoscafi of the Italian Riviera.


But the luxury doesn’t stop at the cars. Each Porsche comes with a complete travel universe: bespoke luggage, clothing, driving gloves, helmets, watches, and accessories designed to complement the experience.


Because when Louis Vuitton enters the automotive world, luggage no longer accompanies the journey. It becomes part of the artwork.



Louis Vuitton convierte un Porsche en una pieza de lujo


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Missoni brings its resort club to Egypt

Missoni has taken its vacation universe to a new destination. The Italian house has opened its first Resort Club in Africa, a summer pop-up at Hotel Villa Coconut in Zoya Ghazala Bay, along Egypt’s North Coast.


The space transforms the hotel with Missoni’s signature codes: emerald, lime, turquoise, and yellow appear across loungers, umbrellas, towels, and cushions, while a dedicated boutique brings together ready-to-wear, swimwear, accessories, and Missoni Home pieces.


The opening is also part of a larger strategy to turn luxury travel destinations into new retail environments. After all, for Missoni, the resort is no longer just a destination. It’s part of the brand.



Missoni lleva su resort club a Egipto


Missoni acaba de llevar su universo vacacional a un nuevo destino. La maison italiana abrió su primer Resort Club en África, un pop-up de verano instalado en el Hotel Villa Coconut, en Zoya Ghazala Bay, sobre la costa…


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Dua Lipa enters her darker Libre era

YSL Beauty is giving Libre a warmer, more sensual direction for Fall 2026. The house has unveiled Libre Santal Couture, its latest limited-edition fragrance, once again fronted by global ambassador Dua Lipa.


The campaign trades the urban energy of previous chapters for something more grounded and elemental, placing Lipa against raw natural landscapes to embody a femininity that feels grounded yet powerful.


The fragrance keeps Libre’s signature combination of French lavender and Moroccan orange blossom, now deepened with creamy, warm sandalwood for a richer, more sophisticated finish.


For Fall 2026, Libre isn’t just getting darker. It’s getting deeper.



Dua Lipa entra en su era más intensa con Libre


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Jonathan Bailey becomes the new face of Armani Beauty

Giorgio Armani has named Jonathan Bailey its new global fragrance ambassador, making him the face of I WILL, the maison’s first entirely new standalone men’s fragrance in more than 20 years. The appointment connects Armani’s legacy of elegance with a more contemporary and sophisticated vision of masculinity.


Developed through more than 2,800 laboratory trials, the fragrance combines Madagascar vanilla absolute, leather, noble woods, lavender, and bergamot for a deeper, more sensual composition. Directed by filmmaker Todd Field and photographed by Craig McDean, the campaign explores themes of confidence, quiet determination, and personal growth.


With Bailey at its center, Armani Beauty embraces a less rigid, more introspective vision of masculinity, using fragrance as a new space to explore identity, evolution, and desire.



Jonathan Bailey se convierte en el nuevo rostro de Armani Beauty


Giorgio Armani ha elegido a Jonathan Bailey como su nuevo embajador global de fragancias, convirtiéndolo en el rostro…


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Interior design is moving beyond perfection to become more personal

For Fall/Winter 2026, interiors are moving away from catalog-like aesthetics in favor of spaces that feel warmer, more expressive, and deeply personal. According to Trendalytics, Vintage Decor is leading the shift, with a 245% increase in visibility, driven by growing interest in one-of-a-kind pieces, craftsmanship, and collecting.


The return of Neo Deco (+210%), the rise of Whimsical Decor (+143%), and the growth of Organic Modern (+90%) all point in the same direction: less uniform, more lived-in homes where history, texture, and personal expression become the new definition of luxury.



El interiorismo abandona lo perfecto para volverse más personal


Para Otoño/Invierno 2026, los interiores dejan atrás la estética de catálogo para adoptar espacios más cálidos, expresivos y llenos de personalidad. Según Trendalytics, Vintage Decor lidera el movimiento con un crecimiento del 245% en visibilidad, impulsado por el interés en piezas únicas, artesanía y coleccionismo.


El regreso del Neo Deco (+210%), el auge del…

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Johnny Depp and Dior extend their partnership

Johnny Depp isn’t returning to Dior: his relationship with the maison never ended. The actor has renewed his three-year contract as the face of Sauvage in a deal reportedly valued at $20 million, cementing one of the longest-running partnerships in luxury fragrance.


The renewal coincides with the launch of Sauvage Extrait, created by Francis Kurkdjian, which takes the iconic fragrance into darker, more intense territory with noble woods and a rich Vietnamese oud note.



Johnny Depp y Dior extienden su alianza


Johnny Depp no está regresando a Dior: su vínculo con la maison nunca terminó. El actor acaba de renovar por tres años su contrato como rostro de Sauvage, en un acuerdo valuado en 20 millones de dólares, consolidando una de las alianzas más duraderas de la perfumería de lujo.


La renovación acompaña el lanzamiento de Sauvage Extrait, creado por Francis Kurkdjian, que lleva la icónica fragancia hacia un territorio…

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Mugler reinvents Alien with a fruity explosion

Mugler takes its iconic Alien into unexpected territory with Alien Pulp Eau de Parfum Fruitée, a new flanker that replaces the original fragrance’s signature floral mystery with an intense pink raspberry note.


Created by master perfumer Dominique Ropion, the composition blends raspberry, jasmine, vanilla, musk, and cashmere wood for a bolder, more contemporary take on the Alien universe. The new pink-to-crystal gradient bottle also reflects the maison’s commitment to refillable fragrance.



Mugler reinventa Alien con una explosión frutal


Mugler lleva su icónico Alien a un territorio inesperado con Alien Pulp Eau de Parfum Fruitée, un nuevo flanker que reemplaza el característico misterio floral de la fragancia original por una intensa nota de frambuesa rosa.


Creada por el maestro perfumista Dominique Ropion, la composición combina frambuesa, jazmín, vainilla, almizcle y madera de cachemira para capturar una faceta más atrevida y contemporánea del universo Alien. El nuevo frasco, en degradado rosa y…

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Tom Holland brings high jewelry into the Spider-Man universe

Tom Holland surprised at the Spider-Man: Brand New Day premiere by wearing an exclusive spider brooch created by Pragnell on the knot of his tie. Developed over more than 350 hours, the piece translates Spider-Man’s story into high jewelry through every one of its elements.


At its center, an exceptional 5,114-carat Lightning Ridge black opal reveals flashes of red, green, and orange that mirror the vivid world of Marvel. On its head, a rare natural green-blue diamond—its color the result of geological radiation—references the bite that transformed Peter Parker. Ruby fangs add a nod to danger and the iconic red of his suit.


But the true feat of engineering lies in the yellow-gold legs. Designed with hidden hinges, they articulate with the actor’s movement, mirroring the agility of the spider. The result is a piece in which high jewelry doesn’t simply represent Spider-Man—it comes to life with him.



Tom Holland…


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Kristen Stewart redefines quiet luxury

Kristen Stewart turned heads at the premiere of The Wrong Girls with a look that challenged traditional red carpet dress codes. Swapping a couture gown for an open button-down shirt, oversized Bermuda shorts, and Adidas Sambas, the actress embraced an aesthetic that is already being described as Alt-Quiet Luxury.


Her appearance confirms how comfort, authenticity, and personal style are reshaping the definition of contemporary luxury.



Kristen Stewart redefine el lujo silencioso


Kristen Stewart sorprendió en la alfombra roja del estreno de The Wrong Girls con un look que rompió los códigos tradicionales de gala. La actriz sustituyó el vestido de alta costura por una camisa abierta, bermudas amplias y unas Adidas Samba, dando forma a una estética que ya comienza a definirse como Alt-Quiet Luxury.


Su aparición confirma cómo la comodidad, la autenticidad y el estilo personal están redefiniendo el lujo contemporáneo.

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Chanel tops the Lyst Index

Chanel topped the Lyst Index for the second quarter of 2026, driven by the success of its Coco Beach and Métiers d'Art collections, as well as a 363% surge in searches for its shield sunglasses.


The report also marked Massimo Dutti's historic debut in the global Top 10 and Phoebe Philo's first appearance in the ranking, reflecting growing consumer interest in both established luxury maisons and independent fashion labels.



Chanel lidera el ranking de Lyst


Chanel encabezó el Lyst Index del segundo trimestre de 2026, impulsada por el éxito de sus colecciones Coco Beach y Métiers d'Art, además del auge de sus gafas de sol tipo shield, cuyas búsquedas crecieron un 363%.


El informe también marcó el histórico ingreso de Massimo Dutti al Top 10 global y el debut de Phoebe Philo en el ranking, confirmando que tanto las grandes maisons como las firmas independientes continúan redefiniendo el panorama del…

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Gucci reinvents its most iconic fragrance with an unexpected ingredient

Gucci Beauty has unveiled Flora Gorgeous Orchid Intense, a new interpretation of its iconic fragrance that blends the warmth of vanilla orchid with an unexpected salty ozonic accord. The result is a richer, fresher, and more sophisticated composition that redefines the olfactory identity of the Flora collection.


Starring Aslay Baugh, Michał Kołkowski, and Andrew Royce, the campaign signals a new direction for the line, replacing classic romance with a bolder, more contemporary aesthetic. With this launch, Gucci reaffirms how luxury perfumery continues to evolve through unexpected contrasts.



Gucci reinventa su perfume más icónico con un ingrediente inesperado


Gucci Beauty presentó Flora Gorgeous Orchid Intense, una nueva interpretación de su icónica fragancia que combina la calidez de la orquídea de vainilla con un nuevo e inesperado acorde ozónico salado. El resultado es una composición más intensa, fresca y sofisticada que redefine el universo olfativo de la colección Flora.


La campaña, protagonizada…

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The Return of the '90s Headband

Hailey Bieber stars in Miu Miu's Fall/Winter 2026 campaign, ushering in the return of the iconic zigzag headband. Under the creative direction of Miuccia Prada, the nostalgic accessory is reimagined with metallic finishes, transforming a childhood staple into one of the season's standout pieces.


Far removed from its schoolyard origins, Miu Miu pairs it with sharp tailoring, cozy knits, and sensual silhouettes, proving that even the most familiar everyday object can become a symbol of contemporary luxury.



El regreso de la diadema noventera


Hailey Bieber protagoniza la campaña Otoño/Invierno 2026 de Miu Miu, marcando el regreso de la clásica diadema de dientes en zigzag. Bajo la dirección creativa de Miuccia Prada, el accesorio noventero reaparece reinventado con acabados metálicos y una estética que lo convierte en uno de los protagonistas de la temporada.


Lejos de su origen escolar, Miu Miu lo combina con sastrería elegante, tejidos acogedores y prendas sensuales,…

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Dior celebrates Qixi

Dior has unveiled its special Qixi 2026 collection to celebrate the festival often referred to as Chinese Valentine's Day. The capsule features the Dior Heart and Dior Colibri motifs across ready-to-wear, accessories, footwear, and Dior Maison pieces.


The campaign stars brand ambassadors Wang Churan and Deng Wei, presenting a collection inspired by love, nature, and tradition. With this launch, Dior reinforces the importance of the Chinese market within its global luxury strategy.



Dior celebra Qixi


Dior presentó su colección especial Qixi 2026 para conmemorar el festival conocido como el San Valentín chino. La cápsula incorpora los motivos Dior Heart y Dior Colibrí en prendas, accesorios, calzado y piezas de Dior Maison.


La campaña está protagonizada por los embajadores Wang Churan y Deng Wei, quienes presentan una propuesta inspirada en el amor, la naturaleza y la tradición. Con este lanzamiento, Dior reafirma la importancia del mercado chino dentro de su estrategia…

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Footwear, the Ferragamo way

Ferragamo unveiled its Fall/Winter 2026 campaign starring Anok Yai, reinterpreting its Hollywood legacy through a surrealist vision created in collaboration with artist Willie Cole. Photographed by Johnny Dufort and styled by Lotta Volkova, the campaign places footwear at the heart of the narrative.


Under the creative direction of Maximilian Davis, the maison revives historic signatures such as the 1954 heel and the Opanka sole, reimagining them through a contemporary, sculptural lens. Beyond the collection itself, the campaign reaffirms Ferragamo's position as one of luxury fashion's defining footwear houses.



El zapato según Ferragamo


Ferragamo presentó su campaña Otoño-Invierno 2026 con Anok Yai como protagonista, reinterpretando el legado de Hollywood a través de una estética surrealista creada junto al artista Willie Cole. Fotografiada por Johnny Dufort y estilizada por Lotta Volkova, la campaña convierte al calzado en el verdadero protagonista.


Bajo la dirección creativa de Maximilian Davis, la maison recupera códigos históricos…

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Zendaya leads a new chapter for Prada Beauty

Zendaya has been unveiled as Prada Beauty's new Global Ambassador, becoming the face of the maison's latest international campaign. The actress fronts the promotion of Prada Paradoxe, the brand's iconic refillable fragrance, recognized for its distinctive triangular bottle inspired by Prada's historic logo.


With this partnership, Prada Beauty continues to strengthen its position in the luxury fragrance market by aligning with one of the most influential figures in contemporary fashion and culture.



Zendaya protagoniza el nuevo capítulo de Prada Beauty


Zendaya fue presentada como la nueva Embajadora Global de Prada Beauty, convirtiéndose en el rostro de la más reciente campaña internacional de la maison. La actriz encabeza la promoción de Prada Paradoxe, la icónica fragancia recargable de la firma, reconocida por su distintiva botella triangular inspirada en el histórico logotipo de Prada.


Con esta alianza, Prada Beauty continúa fortaleciendo su presencia en la perfumería de lujo al apostar por una…

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Levi's makes its Haute Couture debut

Levi's made history by debuting at Paris Haute Couture Week alongside French designer Christelle Kocher. The capsule collection reimagines iconic pieces such as the 501 jeans and the Trucker Type II jacket through couture techniques, including sculptural pleating, lace, leather embroidery, and feather embellishments.


Presented under the concept of Couture-à-Porter, the pieces will be available exclusively through private orders for collectors and red carpet clients. According to press reports, the most elaborate creations could reach an estimated value of $40,000, proving that one of fashion's most universal materials can also claim a place at the highest level of luxury.



Levi’s debuta en la Alta Costura


Levi's hizo historia al debutar en la Semana de la Alta Costura de París de la mano de la diseñadora francesa Christelle Kocher. La colección cápsula reinterpreta clásicos como los jeans 501 y la Trucker Type II con técnicas propias de la alta costura, incluyendo…


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YSL Beauty unveils a new chapter for Black Opium

YSL Beauty names Alisha Boe as its new Global Ambassador, making her the face of Black Opium Pink Glaze, a reinterpretation of its iconic fragrance that blends the signature coffee accord with notes of strawberry. With this launch, the maison introduces a brighter, younger, and more contemporary vision of one of its most recognizable fragrance collections.


More than a new ambassador, Alisha Boe embodies the evolution of Black Opium toward a narrative that resonates with a new generation while preserving the bold, rebellious spirit that has defined the fragrance since its debut.



YSL Beauty presenta un nuevo capítulo para Black Opium


YSL Beauty nombra a Alisha Boe como nueva embajadora global y la convierte en el rostro de Black Opium Pink Glaze, una reinterpretación de su icónica fragancia que combina el característico acorde de café con notas de fresa. Con este lanzamiento, la maison introduce una visión más luminosa, juvenil…


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The story behind the Armani style

The life and career of Giorgio Armani are set to reach the screen in an international scripted series developed with the official approval of the maison. Directed by acclaimed filmmaker Ferzan Özpetek and produced by Lux Vide, the production will explore both the designer's creative legacy and the more personal dimensions of one of fashion's most influential figures.


The project goes beyond a traditional biographical series, reflecting how leading luxury maisons continue to extend their legacy beyond the runway, transforming their stories into part of the global cultural imagination.



La historia detrás del estilo Armani


La vida y trayectoria de Giorgio Armani serán llevadas a la pantalla en una serie internacional de ficción desarrollada con la aprobación oficial de la maison. Dirigida por el cineasta Ferzan Özpetek y producida por Lux Vide, la producción explorará tanto el legado creativo del diseñador como los aspectos más personales de una de las…


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Burberry brings its icon to the museum

Burberry presents The Burberry Trench: Crafting an Icon, an exhibition developed in partnership with London's Victoria and Albert Museum that explores the history and evolution of its iconic trench coat. Opening from September 21, 2026, to January 3, 2027, during London Fashion Week, the exhibition brings together archival pieces alongside contemporary reinterpretations of the garment.


The project is part of a broader partnership between Burberry and the V&A that will culminate in the opening of TheBurberry Gallery in 2028, reflecting how leading luxury maisons continue to strengthen their ties with cultural institutions while celebrating the value of their heritage.



Burberry lleva su ícono al museo


Burberry presenta The Burberry Trench: Crafting an Icon, una exposición desarrollada junto al Victoria and Albert Museum de Londres que explora la historia y evolución de su emblemática gabardina. La muestra abrirá del 21 de septiembre de 2026 al 3 de enero de 2027, coincidiendo…


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Bottega Veneta turns fragrance into gelato

Bottega Veneta unveils a limited-time experience at Selfridges London to celebrate the launch of Alta, its new high perfumery collection. Inspired by the fragrances' scent profiles, the artisanal gelatos reinterpret notes such as fig, rose, blood orange, and vanilla, with each serving accompanied by a matching fragrance sample. The pop-up will be open to the public through July 29, 2026.


More than a seasonal activation, the concept reflects how luxury maisons continue to transform product launches into multi-sensory experiences, where luxury can also be discovered through taste.



Bottega Veneta convierte el perfume en un gelato


Bottega Veneta presenta una experiencia efímera en Selfridges London para celebrar el lanzamiento de Alta, su nueva colección de alta perfumería. Inspirados en las notas de las fragancias, los gelatos reinterpretan aromas como higo, rosa, naranja sanguina y vainilla, mientras que cada porción incluye una muestra del perfume correspondiente. La instalación estará abierta al público…


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Loro Piana turns art into a stage

Loro Piana unveils its Fall/Winter 2026–2027 campaign across some of Houston's most iconic cultural landmarks, including the Menil Collection and the Rothko Chapel. Photographed by Mario Sorrenti, the campaign creates a dialogue between architecture, contemporary art, and the quiet aesthetic that has come to define the maison.


Beyond the collection itself, the campaign coincides with the announcement of a cultural partnership between Loro Piana, the Menil Collection, and the Rothko Chapel, reflecting how leading luxury houses continue to deepen their ties with institutions dedicated to preserving artistic and cultural heritage.



Loro Piana convierte el arte en escenario


Loro Piana presenta su campaña Otoño/Invierno 2026-2027 en algunos de los espacios culturales más emblemáticos de Houston, entre ellos la Menil Collection y la Rothko Chapel. Fotografiada por Mario Sorrenti, la campaña establece un diálogo entre la arquitectura, el arte contemporáneo y la estética silenciosa que ha definido a la maison.


Más allá…

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High jewelry takes center stage

The world's leading luxury groups are strengthening their focus on high jewelry. Companies such as LVMH, Richemont, and Kering increasingly see the category as one of their most resilient segments, while growth in leather goods begins to moderate amid a more cautious economic climate.


More than a strategic shift, this move reflects a new understanding of value in luxury, where pieces crafted from precious metals and gemstones are regaining prominence as creations designed to outlast changing trends.



La alta joyería gana protagonismo


Las grandes corporaciones del lujo están reforzando su apuesta por la alta joyería. Grupos como LVMH, Richemont y Kering encuentran en esta categoría uno de los segmentos con mayor estabilidad, mientras que el crecimiento de la marroquinería comienza a moderarse en un contexto económico más cauteloso.


Más que un cambio de estrategia, este movimiento refleja una nueva forma de entender el valor dentro del lujo, donde las piezas…

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Yohji Yamamoto opens his creative archive

Yohji Yamamoto unveils Yohji Yamamoto Drawings, a 320-page volume featuring 183 previously unpublished sketches created between 1981 and 1999. Published by Thames & Hudson and designed by Peter Saville, the book offers a rare glimpse into the Japanese designer's creative process.


The project began after fashion historian Alexandre Samson discovered the sketches—long believed to have been lost in a Tokyo warehouse. Its publication reflects the growing interest among heritage fashion houses in revealing the creative processes behind their collections, extending the value of the archive beyond the runway.



Yohji Yamamoto abre su archivo creativo


Yohji Yamamoto presenta Yohji Yamamoto Drawings, un libro de 320 páginas que reúne 183 bocetos inéditos realizados entre 1981 y 1999. Publicado por Thames & Hudson y diseñado por Peter Saville, el volumen ofrece una mirada poco habitual al proceso creativo del diseñador japonés.


El proyecto nació tras el hallazgo de estos bocetos —que se pensaban…

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Mugler unveils a new era for handbags

Mugler enters a new chapter in leather goods with Aurora and Lua, the first handbags designed by Miguel Castro Freitas for the maison. Crafted in Italy from premium calfskin with python-effect finishes, both styles reinterpret the house's architectural heritage through a contemporary lens.


Starring professional bodybuilder Tatiana Horslaville and photographed by Chris Lensz, the campaign creates a dialogue between the human body and the sculptural lines of the bags. With this launch, Mugler signals that accessories will become one of the maison's next key avenues for creative expression.



Mugler presenta una nueva era para sus bolsos


Mugler debuta una nueva etapa en la marroquinería con Aurora y Lua, los primeros bolsos diseñados por Miguel Castro Freitas para la maison. Fabricados en Italia con piel de becerro y acabados inspirados en el efecto pitón, ambos modelos reinterpretan el legado arquitectónico de la firma desde una mirada contemporánea.


La campaña, protagonizada por…

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Diesel and Melissa reinvent the jelly shoe

Diesel and Melissa unveil the Quantum Sneaker, the centerpiece of their second collaboration and a fresh take on the jelly shoe phenomenon. Designed under the creative direction of Glenn Martens, the style is crafted entirely from Melflex®, Melissa’s signature material, sculpted to reinterpret Diesel’s iconic D monogram.


Blending futuristic influences with sculptural design, the launch demonstrates how a material once defined by nostalgia can evolve into one of contemporary luxury’s most disruptive design codes.



Diesel y Melissa reinventan el jelly shoe


Diesel y Melissa presentan el Quantum Sneaker, la pieza central de su segunda colaboración y una nueva interpretación del fenómeno jelly. Diseñado bajo la dirección creativa de Glenn Martens, el modelo está fabricado íntegramente en Melflex®, el característico material de Melissa, moldeado para reinterpretar el icónico monograma D de Diesel.


Con una estética que combina referencias futuristas y diseño escultórico, el lanzamiento confirma cómo un material asociado durante años…

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Zoreli Magazine

Prada will open Milan Fashion Week

Prada will officially open Milan Fashion Week Spring/Summer 2027 on September 22, taking the opening runway slot for the first time in years instead of its traditional midweek schedule.


The opening reflects Prada's enduring influence within the global fashion calendar and highlights how fashion weeks continue to transform their opening days into major cultural events.



Prada abrirá la Semana de la Moda de Milán


Prada inaugurará oficialmente la Semana de la Moda de Milán Primavera/Verano 2027 el próximo 22 de septiembre, ocupando por primera vez en años el desfile de apertura en lugar de su tradicional horario de mitad de semana.


La apertura confirma el peso que Prada ha consolidado dentro del calendario internacional y cómo las semanas de la moda evolucionan para convertir sus primeros días en auténticos acontecimientos culturales.

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Zoreli Magazine
Zoreli Magazine

On takes a new step in Dubai

Swiss performance brand On opens its first store in the United Arab Emirates at Mall of the Emirates in Dubai. The boutique brings the brand’s complete offering of footwear, performance apparel, and accessories to the country for the first time, strengthening its presence in one of the world’s most dynamic luxury and retail markets.


With this new space, On reinforces its global expansion strategy in a region where sport, luxury, and design continue to converge.



On da un nuevo paso en Dubái

La firma suiza On inaugura su primera tienda en los Emiratos Árabes Unidos con un espacio en Mall of the Emirates, Dubái. La boutique reúne por primera vez en el país su oferta completa de calzado, apparel técnico y accesorios, consolidando la presencia de la marca en uno de los mercados de lujo y retail más dinámicos del mundo.


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Zoreli Magazine
Zoreli Magazine

Ami Paris turns summer into an experience

Ami Paris has partnered with iconic Italian gelato brand Sammontana to celebrate the opening of its new boutique in Place des Victoires. Featuring a temporary terrace and a traditional Italian gelato cart outside the new space, the collaboration extends the maison's universe beyond fashion, inviting visitors to experience a lifestyle inspired by the spirit of Paris.


More than a seasonal activation, the initiative reflects how luxury brands continue to embrace food and hospitality as part of increasingly immersive brand experiences.



Ami Paris convierte el verano en una experiencia


Ami Paris se une a la icónica firma italiana de helados Sammontana para celebrar la apertura de su nueva boutique en Place des Victoires. Con una terraza efímera y un carrito de gelatos italianos instalado frente al nuevo espacio, la colaboración lleva el universo de la maison más allá de la moda, invitando a los visitantes a disfrutar de una experiencia inspirada…


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