Zoreli News

Mexican beauty brand Sarelly has just raised $3 million to take one of its biggest steps yet: reaching more than 600 Target stores across the U.S. starting September 10, as part of the retailer’s new Target Beauty Studio.

With this expansion, the brand founded by Anna Sarelly and Rémi Martini will bring products like its Cow Lashes mascara to a new audience, bringing its total funding to $7.5 million.

But if there’s one thing that helped Sarelly grow before reaching store shelves, it was content. The brand, the top beauty seller on TikTok Shop Mexico, turned storytelling into a beauty strategy.

Now the formula is crossing the border: entertain first, sell second.

Sarelly acelera su expansión por Norteamérica

The retrospective John Galliano: Horizons will no longer take place as planned.

The Metropolitan Museum of Art and John Galliano have announced the cancellation of the exhibition, which was set to explore four decades of the designer’s career and open in spring 2027. The decision was made jointly following discussions between both parties.

Galliano acknowledged responsibility for the harm caused by his past remarks, particularly toward Jewish and Asian communities, and stated that an institutional exhibition cannot serve as a form of reparation. The new Costume Institute exhibition and the theme of the 2027 Met Gala will be announced at a later date.

El Met y John Galliano cancelan su exposición de 2027

La retrospectiva John Galliano: Horizons no se realizará como estaba previsto.

Spanish brand El Ganso has opened its first store in Colombia at Bogotá’s El Retiro shopping center, bringing its signature take on classic tailoring, British-inspired style, and a relaxed spirit to the country.

The opening, carried out alongside Brand Management Group, makes Colombia the fourth Latin American market developed under the partnership, following Ecuador, Panama, and Peru.

The move is part of the brand’s new strategic plan, which aims to reach €100 million in revenue by 2028, while strengthening its physical presence across Latin America and expanding its collections.

With nearly 180 points of sale worldwide, El Ganso continues to take its distinctive blend of tailoring, tradition, and effortless style to new markets.

El Ganso llega a Colombia

A one-star review became the unexpected marketing success of the New Bedford Whaling Museum. In 2020, a confused visitor called it the “worst aquarium ever” on Google, unaware that the institution is actually dedicated to maritime history, science and the whaling heritage of Massachusetts.

Instead of deleting the review, the museum turned the mistake into merchandise: T-shirts, sweatshirts and tote bags featuring the quote and its iconic one-star rating, paired with illustrations of whale skeletons. The result went viral, generating 738 online orders within hours of the story appearing on television and driving weekly sales up 250%.

The museum even leaned further into the joke: “Spoiler alert: there are zero live whales inside our building.”

El peor acuario que nunca fue acuario

Una reseña de una estrella se convirtió en el inesperado éxito de marketing del New Bedford Whaling Museum. Un usuario lo calificó en Google como el “peor acuario…

The deal brings Shay Mitchell’s digital-first travel brand into Samsonite’s global portfolio.

Samsonite will acquire an 85% stake in BÉIS for $178.5 million, valuing the travel and lifestyle brand at approximately $210 million.

Founded by Shay Mitchell in 2018, BÉIS has built a strong presence among younger consumers through its digital-first strategy and social media community, generating nearly $210 million in net sales in 2025.

Despite the acquisition, BÉIS will remain an independent brand under Samsonite, while Mitchell retains a 15% stake and continues to lead its creative vision and product design.

The move marks a strategic step for Samsonite to bring digital influence, younger audiences, and contemporary travel culture into its global portfolio.

Louis Vuitton is taking leather craftsmanship far beyond luggage. The French maison has joined forces with Singer Vehicle Design to reimagine two Porsche 911 Type 964s through its signature design codes and craftsmanship.

The result is two collector’s pieces: a Classic Coupé in saffron yellow and cobalt blue, inspired by Louis Vuitton’s historic luggage archives, and a white Classic Turbo Cabriolet featuring fine wood interiors inspired by the classic motoscafi of the Italian Riviera.

But the luxury doesn’t stop at the cars. Each Porsche comes with a complete travel universe: bespoke luggage, clothing, driving gloves, helmets, watches, and accessories designed to complement the experience.

Because when Louis Vuitton enters the automotive world, luggage no longer accompanies the journey. It becomes part of the artwork.

Louis Vuitton convierte un Porsche en una pieza de lujo

Missoni has taken its vacation universe to a new destination. The Italian house has opened its first Resort Club in Africa, a summer pop-up at Hotel Villa Coconut in Zoya Ghazala Bay, along Egypt’s North Coast.

The space transforms the hotel with Missoni’s signature codes: emerald, lime, turquoise, and yellow appear across loungers, umbrellas, towels, and cushions, while a dedicated boutique brings together ready-to-wear, swimwear, accessories, and Missoni Home pieces.

The opening is also part of a larger strategy to turn luxury travel destinations into new retail environments. After all, for Missoni, the resort is no longer just a destination. It’s part of the brand.

Missoni lleva su resort club a Egipto

Missoni acaba de llevar su universo vacacional a un nuevo destino. La maison italiana abrió su primer Resort Club en África, un pop-up de verano instalado en el Hotel Villa Coconut, en Zoya Ghazala Bay, sobre la costa…

Marc Jacobs is leaving the traditional fashion campaign behind. For Fall 2026, the brand presents “The Swap,” a microdrama starring Rowan Blanchard and Jemima Kirke that transforms the campaign into a story designed to be watched directly from a phone.

Set in New York after a show at the Public Library, the plot begins when the two women accidentally swap identical The Scene Bags, triggering a chaotic search across the city as they uncover each other’s personal belongings.

The project is the latest chapter of “Question Marc,” the narrative series through which the brand is exploring a new way to present fashion: less editorial, more cinematic, and built for social media.

Because for Marc Jacobs, the next fashion campaign might not be a campaign at all. It might be a series.

Marc Jacobs convierte su campaña de otoño en un microdrama

The seventh edition of Hot Fashion is now underway in Mexico, turning fashion, beauty, and lifestyle e-commerce into one of the season’s key shopping moments. Organized by the Mexican Association of Online Sales (AMVO), the event brings together more than 150 brands over eight days, from August 10 to 17.

Participating names include Swarovski, Tous, Steve Madden, Tommy Hilfiger, Ray-Ban, Levi’s, and Regina Romero, while the beauty category features Sephora and brands such as Lancôme, Kérastase, Kiehl’s, L’Oréal Paris, Urban Decay, and Skinceuticals. The event spans fashion, footwear, accessories, beauty, and personal care, with discounts, banking promotions, and exclusive online shopping benefits.

Beyond the offers, Hot Fashion reflects how accessible luxury continues to move into the digital space. The campaign has also become a platform for premium and aspirational brands to reach consumers seeking recognizable names through a more convenient and competitive shopping experience.

Promotions will run through August 17…

Bella Hadid is Alo Yoga’s new global ambassador, starring in its Pre-Fall 2026 campaign, a natural partnership that connects with the model’s model-off-duty aesthetic, which she has cultivated for years.

Photographed by Mert & Marcus in Los Angeles, Hadid appears in a series of minimalist portraits that reflect the brand’s focus on wellness and balance. The collaboration also marks a strategic move for Alo Yoga to expand beyond fitness and further establish itself within global wellness and lifestyle culture.

Bella Hadid se convierte en el nuevo rostro global de Alo Yoga

Bella Hadid es la nueva embajadora global de Alo Yoga y protagoniza su campaña Pre-Fall 2026, una alianza que conecta naturalmente con la estética model off-duty que la modelo ha cultivado durante años.

Fotografiada por Mert & Marcus en Los Ángeles, Hadid aparece en una serie de retratos minimalistas que reflejan el enfoque de la marca hacia el bienestar…

Johnny Depp isn’t returning to Dior: his relationship with the maison never ended. The actor has renewed his three-year contract as the face of Sauvage in a deal reportedly valued at $20 million, cementing one of the longest-running partnerships in luxury fragrance.

The renewal coincides with the launch of Sauvage Extrait, created by Francis Kurkdjian, which takes the iconic fragrance into darker, more intense territory with noble woods and a rich Vietnamese oud note.

Johnny Depp y Dior extienden su alianza

Johnny Depp no está regresando a Dior: su vínculo con la maison nunca terminó. El actor acaba de renovar por tres años su contrato como rostro de Sauvage, en un acuerdo valuado en 20 millones de dólares, consolidando una de las alianzas más duraderas de la perfumería de lujo.

La renovación acompaña el lanzamiento de Sauvage Extrait, creado por Francis Kurkdjian, que lleva la icónica fragancia hacia un territorio…

Sydney Sweeney has teamed up with Erewhon to launch the Blueberry SYRN Smoothie, a limited-edition drink inspired by her favorite breakfast. The collaboration builds on the grocer’s strategy of turning wellness culture figures — including Hailey Bieber and Bella Hadid — into the faces of products that quickly become cultural phenomena.

Inspired by a blueberry muffin, the smoothie blends blueberries, açai, banana, almond butter, and protein. A portion of the proceeds will benefit Pink Ribbon Good, an organization chosen by Sweeney to support patients with breast and gynecologic cancers.

Sydney Sweeney se suma al fenómeno wellness de Erewhon

Sydney Sweeney se alió con Erewhon para lanzar el Blueberry SYRN Smoothie, una edición limitada inspirada en su desayuno favorito. La colaboración se suma a la estrategia de la cadena de convertir a figuras de la cultura wellness —como Hailey Bieber y Bella Hadid— en protagonistas de productos que rápidamente se transforman…

Chanel topped the Lyst Index for the second quarter of 2026, driven by the success of its Coco Beach and Métiers d'Art collections, as well as a 363% surge in searches for its shield sunglasses.

The report also marked Massimo Dutti's historic debut in the global Top 10 and Phoebe Philo's first appearance in the ranking, reflecting growing consumer interest in both established luxury maisons and independent fashion labels.

Chanel lidera el ranking de Lyst

Chanel encabezó el Lyst Index del segundo trimestre de 2026, impulsada por el éxito de sus colecciones Coco Beach y Métiers d'Art, además del auge de sus gafas de sol tipo shield, cuyas búsquedas crecieron un 363%.

El informe también marcó el histórico ingreso de Massimo Dutti al Top 10 global y el debut de Phoebe Philo en el ranking, confirmando que tanto las grandes maisons como las firmas independientes continúan redefiniendo el panorama del…

Olivia Munn has been named Anne Klein's new Global Ambassador for the Fall 2026 campaign. The partnership reflects the brand's commitment to female leadership and breast cancer awareness, demonstrating how fashion can also spark conversations with meaningful social impact.

Beyond introducing the new collection, the campaign positions fashion as a platform to promote women's health, reaffirming how luxury and purpose can move forward together.

Olivia Munn se une a Anne Klein

Olivia Munn fue nombrada nueva embajadora global de Anne Klein para la campaña Otoño 2026. La colaboración refleja el compromiso de la firma con el liderazgo femenino y la concientización sobre el cáncer de mama, demostrando que la moda también puede impulsar conversaciones con impacto social.

Más allá de presentar la nueva colección, la campaña convierte la moda en una plataforma para impulsar una conversación sobre la salud de la mujer, reafirmando cómo el lujo y el propósito social…

Dior has unveiled its special Qixi 2026 collection to celebrate the festival often referred to as Chinese Valentine's Day. The capsule features the Dior Heart and Dior Colibri motifs across ready-to-wear, accessories, footwear, and Dior Maison pieces.

The campaign stars brand ambassadors Wang Churan and Deng Wei, presenting a collection inspired by love, nature, and tradition. With this launch, Dior reinforces the importance of the Chinese market within its global luxury strategy.

Dior celebra Qixi

Dior presentó su colección especial Qixi 2026 para conmemorar el festival conocido como el San Valentín chino. La cápsula incorpora los motivos Dior Heart y Dior Colibrí en prendas, accesorios, calzado y piezas de Dior Maison.

La campaña está protagonizada por los embajadores Wang Churan y Deng Wei, quienes presentan una propuesta inspirada en el amor, la naturaleza y la tradición. Con este lanzamiento, Dior reafirma la importancia del mercado chino dentro de su estrategia…

Zendaya has been unveiled as Prada Beauty's new Global Ambassador, becoming the face of the maison's latest international campaign. The actress fronts the promotion of Prada Paradoxe, the brand's iconic refillable fragrance, recognized for its distinctive triangular bottle inspired by Prada's historic logo.

With this partnership, Prada Beauty continues to strengthen its position in the luxury fragrance market by aligning with one of the most influential figures in contemporary fashion and culture.

Zendaya protagoniza el nuevo capítulo de Prada Beauty

Zendaya fue presentada como la nueva Embajadora Global de Prada Beauty, convirtiéndose en el rostro de la más reciente campaña internacional de la maison. La actriz encabeza la promoción de Prada Paradoxe, la icónica fragancia recargable de la firma, reconocida por su distintiva botella triangular inspirada en el histórico logotipo de Prada.

Con esta alianza, Prada Beauty continúa fortaleciendo su presencia en la perfumería de lujo al apostar por una…

Levi's made history by debuting at Paris Haute Couture Week alongside French designer Christelle Kocher. The capsule collection reimagines iconic pieces such as the 501 jeans and the Trucker Type II jacket through couture techniques, including sculptural pleating, lace, leather embroidery, and feather embellishments.

Presented under the concept of Couture-à-Porter, the pieces will be available exclusively through private orders for collectors and red carpet clients. According to press reports, the most elaborate creations could reach an estimated value of $40,000, proving that one of fashion's most universal materials can also claim a place at the highest level of luxury.

Levi’s debuta en la Alta Costura

Levi's hizo historia al debutar en la Semana de la Alta Costura de París de la mano de la diseñadora francesa Christelle Kocher. La colección cápsula reinterpreta clásicos como los jeans 501 y la Trucker Type II con técnicas propias de la alta costura, incluyendo…

Francesco Risso, former Creative Director of Marni, unveils his first collection as Global Creative Director of GU, Uniqlo's sister brand, marking a new step in the label's evolution within the world of accessible design. Built around the Japanese concept of Jiyū ("freedom"), the collection reimagines the everyday wardrobe through a vision that blends functionality, color, and creativity.

The launch highlights how the boundaries between designer fashion and accessible design continue to blur, bringing the creative language of leading fashion designers to an increasingly wider audience.

Francesco Risso inaugura una nueva etapa en GU

Francesco Risso, exdirector creativo de Marni, presenta su primera colección como director creativo global de GU(la firma hermana de Uniqlo), consolidando su expansión en el universo del diseño accesible. Concebida bajo el concepto japonés de Jiyū ("libertad"), la propuesta reinterpreta el guardarropa cotidiano a través de una visión que combina funcionalidad, color y creatividad.

El lanzamiento evidencia cómo…

YSL Beauty names Alisha Boe as its new Global Ambassador, making her the face of Black Opium Pink Glaze, a reinterpretation of its iconic fragrance that blends the signature coffee accord with notes of strawberry. With this launch, the maison introduces a brighter, younger, and more contemporary vision of one of its most recognizable fragrance collections.

More than a new ambassador, Alisha Boe embodies the evolution of Black Opium toward a narrative that resonates with a new generation while preserving the bold, rebellious spirit that has defined the fragrance since its debut.

YSL Beauty presenta un nuevo capítulo para Black Opium

YSL Beauty nombra a Alisha Boe como nueva embajadora global y la convierte en el rostro de Black Opium Pink Glaze, una reinterpretación de su icónica fragancia que combina el característico acorde de café con notas de fresa. Con este lanzamiento, la maison introduce una visión más luminosa, juvenil…

Burberry presents The Burberry Trench: Crafting an Icon, an exhibition developed in partnership with London's Victoria and Albert Museum that explores the history and evolution of its iconic trench coat. Opening from September 21, 2026, to January 3, 2027, during London Fashion Week, the exhibition brings together archival pieces alongside contemporary reinterpretations of the garment.

The project is part of a broader partnership between Burberry and the V&A that will culminate in the opening of TheBurberry Gallery in 2028, reflecting how leading luxury maisons continue to strengthen their ties with cultural institutions while celebrating the value of their heritage.

Burberry lleva su ícono al museo

Burberry presenta The Burberry Trench: Crafting an Icon, una exposición desarrollada junto al Victoria and Albert Museum de Londres que explora la historia y evolución de su emblemática gabardina. La muestra abrirá del 21 de septiembre de 2026 al 3 de enero de 2027, coincidiendo…

Bottega Veneta unveils a limited-time experience at Selfridges London to celebrate the launch of Alta, its new high perfumery collection. Inspired by the fragrances' scent profiles, the artisanal gelatos reinterpret notes such as fig, rose, blood orange, and vanilla, with each serving accompanied by a matching fragrance sample. The pop-up will be open to the public through July 29, 2026.

More than a seasonal activation, the concept reflects how luxury maisons continue to transform product launches into multi-sensory experiences, where luxury can also be discovered through taste.

Bottega Veneta convierte el perfume en un gelato

Bottega Veneta presenta una experiencia efímera en Selfridges London para celebrar el lanzamiento de Alta, su nueva colección de alta perfumería. Inspirados en las notas de las fragancias, los gelatos reinterpretan aromas como higo, rosa, naranja sanguina y vainilla, mientras que cada porción incluye una muestra del perfume correspondiente. La instalación estará abierta al público…

Loro Piana unveils its Fall/Winter 2026–2027 campaign across some of Houston's most iconic cultural landmarks, including the Menil Collection and the Rothko Chapel. Photographed by Mario Sorrenti, the campaign creates a dialogue between architecture, contemporary art, and the quiet aesthetic that has come to define the maison.

Beyond the collection itself, the campaign coincides with the announcement of a cultural partnership between Loro Piana, the Menil Collection, and the Rothko Chapel, reflecting how leading luxury houses continue to deepen their ties with institutions dedicated to preserving artistic and cultural heritage.

Loro Piana convierte el arte en escenario

Loro Piana presenta su campaña Otoño/Invierno 2026-2027 en algunos de los espacios culturales más emblemáticos de Houston, entre ellos la Menil Collection y la Rothko Chapel. Fotografiada por Mario Sorrenti, la campaña establece un diálogo entre la arquitectura, el arte contemporáneo y la estética silenciosa que ha definido a la maison.

Más allá…

Laneige expands its Bespoke Lip Sleeping Mask Swirl experience, allowing customers to personalize its iconic lip sleeping mask online for the first time through Amazon. Users can combine two limited-edition scents and preview a unique two-tone swirl before purchasing, bringing an experience that was previously exclusive to the brand's flagship store in Seoul to a global audience.

More than a new way to shop, the initiative reflects how beauty brands continue to embrace digital personalization, transforming everyday products into more immersive experiences.

Laneige lleva la personalización al mundo digital

Laneige amplía la experiencia de Bespoke Lip Sleeping Mask Swirl, permitiendo por primera vez personalizar su icónica mascarilla labial a través de Amazon. Los usuarios pueden combinar dos aromas de edición limitada y visualizar un diseño bicolor único antes de realizar su compra, trasladando una experiencia que hasta ahora solo estaba disponible en la tienda insignia de la marca en Seúl.

Kylie Jenner expands the world of Kylie Cosmetics with Mood Stones, a collection of three fragrances designed to reflect different moods. Comprising Cashmere Muse, Blush Wood, and Velvet Brew, the line explores musky, woody, and amber-infused scent profiles.

With this launch, Kylie Cosmetics joins a growing movement in contemporary perfumery: creating fragrances that do more than define an identity—they evolve alongside how people want to feel.

Kylie Jenner convierte el perfume en una experiencia personal

Kylie Jenner amplía el universo de Kylie Cosmetics con Mood Stones, una colección de tres fragancias diseñada para adaptarse a distintos estados de ánimo. Compuesta por Cashmere Muse, Blush Wood y Velvet Brew, la línea explora acordes almizclados, amaderados y ambarinos.

Con este lanzamiento, Kylie Cosmetics se suma a una tendencia cada vez más presente en la perfumería contemporánea: crear fragancias que no solo definan una identidad, sino que acompañen la forma en que cada…

The world's leading luxury groups are strengthening their focus on high jewelry. Companies such as LVMH, Richemont, and Kering increasingly see the category as one of their most resilient segments, while growth in leather goods begins to moderate amid a more cautious economic climate.

More than a strategic shift, this move reflects a new understanding of value in luxury, where pieces crafted from precious metals and gemstones are regaining prominence as creations designed to outlast changing trends.

La alta joyería gana protagonismo

Las grandes corporaciones del lujo están reforzando su apuesta por la alta joyería. Grupos como LVMH, Richemont y Kering encuentran en esta categoría uno de los segmentos con mayor estabilidad, mientras que el crecimiento de la marroquinería comienza a moderarse en un contexto económico más cauteloso.

Más que un cambio de estrategia, este movimiento refleja una nueva forma de entender el valor dentro del lujo, donde las piezas…

H&M unveils a capsule collection with Brazilian content creator Livia Nunes Marques, making her the first Latin American influencer to collaborate with the brand on a global scale. The collection blends structured tailoring with romantic details, reflecting the signature aesthetic that has defined her presence in digital fashion.

The collaboration highlights how global fashion brands continue to broaden their creative vision by embracing new voices that bridge digital influence and contemporary design.

H&M apuesta por una voz latinoamericana

H&M presenta una colección cápsula junto a la creadora de contenido brasileña Livia Nunes Marques, convirtiéndola en la primera influencer latinoamericana en desarrollar una colaboración de alcance global con la marca. La propuesta combina siluetas estructuradas con detalles románticos, reflejando el estilo que ha definido su presencia en la moda digital.

La colaboración evidencia cómo las grandes firmas continúan ampliando su visión creativa al incorporar nuevas voces capaces de conectar la influencia…

Mugler enters a new chapter in leather goods with Aurora and Lua, the first handbags designed by Miguel Castro Freitas for the maison. Crafted in Italy from premium calfskin with python-effect finishes, both styles reinterpret the house's architectural heritage through a contemporary lens.

Starring professional bodybuilder Tatiana Horslaville and photographed by Chris Lensz, the campaign creates a dialogue between the human body and the sculptural lines of the bags. With this launch, Mugler signals that accessories will become one of the maison's next key avenues for creative expression.

Mugler presenta una nueva era para sus bolsos

Mugler debuta una nueva etapa en la marroquinería con Aurora y Lua, los primeros bolsos diseñados por Miguel Castro Freitas para la maison. Fabricados en Italia con piel de becerro y acabados inspirados en el efecto pitón, ambos modelos reinterpretan el legado arquitectónico de la firma desde una mirada contemporánea.

La campaña, protagonizada por…

Prada will officially open Milan Fashion Week Spring/Summer 2027 on September 22, taking the opening runway slot for the first time in years instead of its traditional midweek schedule.

The opening reflects Prada's enduring influence within the global fashion calendar and highlights how fashion weeks continue to transform their opening days into major cultural events.

Prada abrirá la Semana de la Moda de Milán

Prada inaugurará oficialmente la Semana de la Moda de Milán Primavera/Verano 2027 el próximo 22 de septiembre, ocupando por primera vez en años el desfile de apertura en lugar de su tradicional horario de mitad de semana.

La apertura confirma el peso que Prada ha consolidado dentro del calendario internacional y cómo las semanas de la moda evolucionan para convertir sus primeros días en auténticos acontecimientos culturales.

Swiss performance brand On opens its first store in the United Arab Emirates at Mall of the Emirates in Dubai. The boutique brings the brand’s complete offering of footwear, performance apparel, and accessories to the country for the first time, strengthening its presence in one of the world’s most dynamic luxury and retail markets.

With this new space, On reinforces its global expansion strategy in a region where sport, luxury, and design continue to converge.

On da un nuevo paso en Dubái

La firma suiza On inaugura su primera tienda en los Emiratos Árabes Unidos con un espacio en Mall of the Emirates, Dubái. La boutique reúne por primera vez en el país su oferta completa de calzado, apparel técnico y accesorios, consolidando la presencia de la marca en uno de los mercados de lujo y retail más dinámicos del mundo.

Ami Paris has partnered with iconic Italian gelato brand Sammontana to celebrate the opening of its new boutique in Place des Victoires. Featuring a temporary terrace and a traditional Italian gelato cart outside the new space, the collaboration extends the maison's universe beyond fashion, inviting visitors to experience a lifestyle inspired by the spirit of Paris.

More than a seasonal activation, the initiative reflects how luxury brands continue to embrace food and hospitality as part of increasingly immersive brand experiences.

Ami Paris convierte el verano en una experiencia

Ami Paris se une a la icónica firma italiana de helados Sammontana para celebrar la apertura de su nueva boutique en Place des Victoires. Con una terraza efímera y un carrito de gelatos italianos instalado frente al nuevo espacio, la colaboración lleva el universo de la maison más allá de la moda, invitando a los visitantes a disfrutar de una experiencia inspirada…