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Dior turns a lip balm into a phone charm

Dior takes makeup beyond the beauty bag with Médaillon, a lip balm from its Holiday 2026 collection that can be attached to the back of your phone using an adhesive template. The design taps into the growing trend of phone charms, where tech accessories have also become a way to express personal style. Its ornate details draw inspiration from the 18th century, including a bow inspired by the Fontanges style, associated with the elaborate hairstyles worn at the French court.


Available in 001 Crystal Pink, the balm combines a creamy formula with hydrating oils for a luminous finish. With Médaillon, the maison turns an everyday beauty product into an accessory to display and collect, bringing beauty into the world of personal objects that reflect the style of the person who chooses them.


A studio product photograph of a soft pink iPhone with a protective silicone case. Attached to the back is an ornate gold, hinged compact. The gold cover, engraved with "Dior" in script, is open, revealing a sculpted bullet of deep crimson pink lip balm ready for application. The background is a blurred marble surface.

Dior convierte un bálsamo labial en un charm para el móvil


Dior lleva el maquillaje más allá del…


15 vistas
Zoreli Magazine
Zoreli Magazine

Rare Beauty and BÉIS bring beauty and travel together again

Selena Gomez and Shay Mitchell are reuniting Rare Beauty and BÉIS for Pack Limitless, a limited-edition collection that expands on their first collaboration in 2025, growing from three pieces to eight products. A rich raspberry-pink hue ties the collection together, carrying across BÉIS travel essentials and Rare Beauty’s makeup offering.


The lineup also includes the Limitless Cheek & Lip Set, featuring two of the brand’s best-known products: Soft Pinch Liquid Blush and Positive Light Luminizing Lip Gloss. Available from October 12 on both brands’ official online stores, the collection explores the natural overlap between the essentials we pack for a trip and the beauty products we reach for every day.


Fotografía publicitaria de Selena Gomez y Shay Mitchell saliendo de un ascensor para la colaboración entre BÉIS y Rare Beauty. Ambas empresarias caminan sonrientes hacia el frente empujando equipaje de color rosa frambuesa. A la izquierda, Selena Gomez viste una blusa blanca estructurada con un gran lazo amarrado a la cintura y una falda larga de cuero en tono camel. A la derecha, Shay Mitchell lleva un top de tubo rosa con plumas en el escote, jeans holgados y gafas de montura roja; sostiene un neceser y un empaque de maquillaje de Rare Beauty en sus manos. Las dos llevan maletas de ruedas rígidas y bolsos de viaje a juego en el mismo color vibrante. Las puertas del ascensor están abiertas, enmarcando la escena, y en las paredes laterales se lee el indicador "9 / K"

Rare Beauty y BÉIS vuelven a unir belleza y viaje


Selena Gomez y Shay Mitchell retoman la colaboración entre Rare Beauty y BÉIS con Pack Limitless, una colección cápsula que amplía su primera alianza de 2025, pasando de tres piezas…


1 vista
Zoreli Magazine
Zoreli Magazine

The Outset, Scarlett Johansson’s brand, closes

The Outset, the skincare brand founded by Scarlett Johansson and Kate Foster Lengyel, will close its direct-to-consumer channel after more than four years on the market. The company confirmed the liquidation process in a brief statement on its website and said it will continue to process outstanding orders as usual.


Launched in 2022, the brand embraced a minimalist, accessible approach to beauty, moving away from the excess traditionally associated with Hollywood through fragrance-free formulas and a focus on essential skincare. Its closure comes as the market becomes increasingly competitive and consumers gravitate toward products with a more clinical identity and targeted results. For celebrity beauty, The Outset raises a broader question: what does a brand need to survive when a star’s name is no longer enough?


Set de productos de skincare The Outset de Scarlett Johansson con limpiador micelar Gentle Micellar Cleanser, suero de colágeno vegano Firming Vegan Collagen Prep Serum y crema hidratante con escualano Nourishing Squalane Daily Moisturizer

The Outset, la marca de Scarlett Johansson, cierra


The Outset, la firma de skincare fundada por Scarlett Johansson y Kate Foster Lengyel, cerrará su…


4 vistas
Zoreli Magazine
Zoreli Magazine

SKIMS Beauty will have to wait until 2027

Kim Kardashian is delaying the debut of SKIMS Beauty, expanding the brand’s universe from shapewear into makeup, skincare, and fragrance.


Kardashian confirmed on X that the launch will arrive in 2027, after initially being expected this year. In the meantime, SKIMS is continuing to build its beauty division with the appointment of Diarrha N’Diaye, founder of Ami Colé, as Executive Vice President of Beauty & Fragrance, along with collaborations such as its recent partnership with Tangle Teezer.


The move reflects where celebrity-driven business is heading: having a fashion brand is no longer enough; the goal is to build a universe that can enter different parts of everyday life. For SKIMS, beauty is the next frontier.



SKIMS Beauty tendrá que esperar hasta 2027


Kim Kardashian retrasa el debut de SKIMS Beauty, la expansión que llevará el universo de la marca del shapewear al maquillaje, el cuidado de la piel y la…


5 vistas

Ricollin Moodley paints with Rhode

Ricollin Moodley brings his signature technique to Rhode, using the brand’s makeup products to create a painting that shows just how far beauty can go as an artistic medium.


Moodley began experimenting with discarded cosmetics when he couldn’t afford traditional art supplies. Since then, he has turned lipstick and other beauty products into his signature medium, even developing his own sealant to preserve his work.


From the makeup bag to the canvas: beauty wants to be art, too.



Ricollin Moodley pinta con Rhode


Ricollin Moodley llevó su técnica característica a Rhode, utilizando productos de maquillaje de la marca para crear una pintura que demuestra hasta dónde puede llegar el beauty como medio artístico.


8 vistas

Sarelly accelerates its North American expansion

Mexican beauty brand Sarelly has just raised $3 million to take one of its biggest steps yet: reaching more than 600 Target stores across the U.S. starting September 10, as part of the retailer’s new Target Beauty Studio.


With this expansion, the brand founded by Anna Sarelly and Rémi Martini will bring products like its Cow Lashes mascara to a new audience, bringing its total funding to $7.5 million.


But if there’s one thing that helped Sarelly grow before reaching store shelves, it was content. The brand, the top beauty seller on TikTok Shop Mexico, turned storytelling into a beauty strategy.


Now the formula is crossing the border: entertain first, sell second.



Sarelly acelera su expansión por Norteamérica


17 vistas
Zoreli Magazine
Zoreli Magazine

Vitamin patches: K-Beauty’s new wellness accessory

In Korea, self-care is taking on a new form: colorful, playful transdermal patches with a distinctly K-Beauty aesthetic that turn supplementation into a visual statement.


More than a medical revolution, the phenomenon reflects a new way of consuming wellness: products designed to be seen, photographed, and incorporated into everyday beauty routines.


But just because a patch claims to contain vitamins does not mean those nutrients reach the body in the same way as an oral supplement. The skin acts as a natural barrier, and whether certain ingredients can cross it and reach an effective dose remains scientifically debated.


For now, the appeal of these products lies as much in their design and wellness narrative. The real revolution may not be about replacing pills but about something much more contemporary: giving wellness its own visual language.



Los parches de vitaminas: El nuevo accesorio de la k-beauty


9 vistas
Zoreli Magazine
Zoreli Magazine

Moroccanoil steps onto the court with Sabalenka

The tennis star becomes the brand’s first global athlete ambassador, bringing salon-level hair care into the world of high performance.


Moroccanoil has named Aryna Sabalenka the face of its upcoming global campaigns in a partnership that connects beauty and sport through a very real need: hair constantly exposed to styling, travel, and changing climates.


For Sabalenka, hair care is part of her routine just as much as training. With this collaboration, Moroccanoil wants to show that looking your best and performing at your best don’t have to be mutually exclusive.



Moroccanoil entra a la cancha con Sabalenka


La tenista se convierte en la primera embajadora atleta global de la marca, llevando el cuidado capilar del salón al mundo del alto rendimiento.


6 vistas
Zoreli Magazine
Zoreli Magazine

Perfume no longer wants to stay in the bottle

In China, the new wave of niche fragrance is turning scent into an accessory that can be worn, collected, and used to express identity.


Brands like Documents and Tamburins are taking fragrance beyond the bottle with pieces such as Knot Charms: small bag accessories that combine a miniature perfume bottle with Chinese-inspired knots and textured cords. Scrunchies, hair oils, and scented jewelry are also emerging, turning scent into part of personal style.


The phenomenon is also connected to Guochao, the cultural movement celebrating Chinese heritage through contemporary design. Brands such as Documents, ToSummer, and Melt Season incorporate ingredients like osmanthus, bamboo, and green tea, pairing them with historical references reimagined for a new generation.


Fragrance is no longer simply a private ritual. It is becoming a visible, tactile, and cultural object.



El perfume ya no quiere quedarse en el frasco


4 vistas
Zoreli Magazine
Zoreli Magazine

Bedazzling is shining again

The Y2K obsession with covering everything in crystals is back, and now it’s becoming a new beauty and wellness experience.


Kylie Jenner’s 29th birthday, celebrated under the Princess Kitty theme, put bedazzling back at the center of the conversation, with rhinestones covering cakes, glasses, and décor. Since then, TikTok and Instagram have filled with phone cases, bottles, makeup, and everyday objects transformed with crystals.


But the trend has already moved beyond social media. In 2026, bedazzling bars are appearing at beauty events and pop-ups, where guests can customize everything from makeup packaging to coffee tumblers with the help of professional crystal artists.


Its popularity also reflects a growing fatigue with the clean look. After years of minimalism and uniform aesthetics, maximalism feels personal, playful, and accessible again, with affordable DIY kits making it easy to recreate at home.


And there’s another reason it resonates: placing crystal after crystal forces us…



8 vistas
Zoreli Magazine
Zoreli Magazine

Max Mara returns to fragrance with Florence Pugh

The Italian maison introduces Max Mara Le Parfum, a new fragrance inspired by the enveloping sensation of its iconic coats.


Designed to be “worn like a coat,” the fragrance wraps the skin in a distinctive blend of tuberose, creamy vanilla, and a sandalwood and cedarwood base, translating the sophistication, structure, and comfort that define Max Mara into an olfactory experience.


For this new chapter, the maison has chosen Florence Pugh as its global ambassador, with a campaign photographed by Mario Sorrenti and built around one phrase: “When you’re ready, you’ll know.”


Now, the Max Mara coat can be worn on the skin, too.



Max Mara vuelve a la perfumería con Florence Pugh


4 vistas
Zoreli Magazine
Zoreli Magazine

Boys want skincare now

The new generation of male consumers is buying cleansers, sunscreens, and toners—and the beauty industry is taking notice.


Boys aged 9 to 16 are making skincare part of their daily routines, driven by TikTok, YouTube, and a digital culture where taking care of your skin is no longer gendered.


Brands are responding with simple routines, minimalist packaging, and a more functional language, moving away from traditional beauty aesthetics.


And to connect with them, they’re also looking to gaming, esports, and content creators, bringing skincare into the same digital worlds that already shape their everyday lives.



Los niños ya quieren skincare


4 vistas
Zoreli Magazine
Zoreli Magazine

Dua Lipa enters her darker Libre era

YSL Beauty is giving Libre a warmer, more sensual direction for Fall 2026. The house has unveiled Libre Santal Couture, its latest limited-edition fragrance, once again fronted by global ambassador Dua Lipa.


The campaign trades the urban energy of previous chapters for something more grounded and elemental, placing Lipa against raw natural landscapes to embody a femininity that feels grounded yet powerful.


The fragrance keeps Libre’s signature combination of French lavender and Moroccan orange blossom, now deepened with creamy, warm sandalwood for a richer, more sophisticated finish.


For Fall 2026, Libre isn’t just getting darker. It’s getting deeper.



Dua Lipa entra en su era más intensa con Libre


2 vistas
Zoreli Magazine
Zoreli Magazine

Hot Fashion 2026 puts accessible luxury at the heart of Mexican e-commerce

The seventh edition of Hot Fashion is now underway in Mexico, turning fashion, beauty, and lifestyle e-commerce into one of the season’s key shopping moments. Organized by the Mexican Association of Online Sales (AMVO), the event brings together more than 150 brands over eight days, from August 10 to 17.


Participating names include Swarovski, Tous, Steve Madden, Tommy Hilfiger, Ray-Ban, Levi’s, and Regina Romero, while the beauty category features Sephora and brands such as Lancôme, Kérastase, Kiehl’s, L’Oréal Paris, Urban Decay, and Skinceuticals. The event spans fashion, footwear, accessories, beauty, and personal care, with discounts, banking promotions, and exclusive online shopping benefits.


Beyond the offers, Hot Fashion reflects how accessible luxury continues to move into the digital space. The campaign has also become a platform for premium and aspirational brands to reach consumers seeking recognizable names through a more convenient and competitive shopping experience.

Promotions will run through August 17…



11 vistas
Zoreli Magazine
Zoreli Magazine

Jonathan Bailey becomes the new face of Armani Beauty

Giorgio Armani has named Jonathan Bailey its new global fragrance ambassador, making him the face of I WILL, the maison’s first entirely new standalone men’s fragrance in more than 20 years. The appointment connects Armani’s legacy of elegance with a more contemporary and sophisticated vision of masculinity.


Developed through more than 2,800 laboratory trials, the fragrance combines Madagascar vanilla absolute, leather, noble woods, lavender, and bergamot for a deeper, more sensual composition. Directed by filmmaker Todd Field and photographed by Craig McDean, the campaign explores themes of confidence, quiet determination, and personal growth.


With Bailey at its center, Armani Beauty embraces a less rigid, more introspective vision of masculinity, using fragrance as a new space to explore identity, evolution, and desire.



Jonathan Bailey se convierte en el nuevo rostro de Armani Beauty


Giorgio Armani ha elegido a Jonathan Bailey como su nuevo embajador global de fragancias, convirtiéndolo en el rostro…


15 vistas
Zoreli Magazine
Zoreli Magazine

Johnny Depp and Dior extend their partnership

Johnny Depp isn’t returning to Dior: his relationship with the maison never ended. The actor has renewed his three-year contract as the face of Sauvage in a deal reportedly valued at $20 million, cementing one of the longest-running partnerships in luxury fragrance.


The renewal coincides with the launch of Sauvage Extrait, created by Francis Kurkdjian, which takes the iconic fragrance into darker, more intense territory with noble woods and a rich Vietnamese oud note.



Johnny Depp y Dior extienden su alianza


Johnny Depp no está regresando a Dior: su vínculo con la maison nunca terminó. El actor acaba de renovar por tres años su contrato como rostro de Sauvage, en un acuerdo valuado en 20 millones de dólares, consolidando una de las alianzas más duraderas de la perfumería de lujo.


La renovación acompaña el lanzamiento de Sauvage Extrait, creado por Francis Kurkdjian, que lleva la icónica fragancia hacia un territorio…

18 vistas
Zoreli Magazine
Zoreli Magazine

Mugler reinvents Alien with a fruity explosion

Mugler takes its iconic Alien into unexpected territory with Alien Pulp Eau de Parfum Fruitée, a new flanker that replaces the original fragrance’s signature floral mystery with an intense pink raspberry note.


Created by master perfumer Dominique Ropion, the composition blends raspberry, jasmine, vanilla, musk, and cashmere wood for a bolder, more contemporary take on the Alien universe. The new pink-to-crystal gradient bottle also reflects the maison’s commitment to refillable fragrance.



Mugler reinventa Alien con una explosión frutal


Mugler lleva su icónico Alien a un territorio inesperado con Alien Pulp Eau de Parfum Fruitée, un nuevo flanker que reemplaza el característico misterio floral de la fragancia original por una intensa nota de frambuesa rosa.


Creada por el maestro perfumista Dominique Ropion, la composición combina frambuesa, jazmín, vainilla, almizcle y madera de cachemira para capturar una faceta más atrevida y contemporánea del universo Alien. El nuevo frasco, en degradado rosa y…

31 vistas
Zoreli Magazine
Zoreli Magazine

Gucci reinvents its most iconic fragrance with an unexpected ingredient

Gucci Beauty has unveiled Flora Gorgeous Orchid Intense, a new interpretation of its iconic fragrance that blends the warmth of vanilla orchid with an unexpected salty ozonic accord. The result is a richer, fresher, and more sophisticated composition that redefines the olfactory identity of the Flora collection.


Starring Aslay Baugh, Michał Kołkowski, and Andrew Royce, the campaign signals a new direction for the line, replacing classic romance with a bolder, more contemporary aesthetic. With this launch, Gucci reaffirms how luxury perfumery continues to evolve through unexpected contrasts.



Gucci reinventa su perfume más icónico con un ingrediente inesperado


Gucci Beauty presentó Flora Gorgeous Orchid Intense, una nueva interpretación de su icónica fragancia que combina la calidez de la orquídea de vainilla con un nuevo e inesperado acorde ozónico salado. El resultado es una composición más intensa, fresca y sofisticada que redefine el universo olfativo de la colección Flora.


La campaña, protagonizada…

63 vistas
Zoreli Magazine
Zoreli Magazine

Zendaya leads a new chapter for Prada Beauty

Zendaya has been unveiled as Prada Beauty's new Global Ambassador, becoming the face of the maison's latest international campaign. The actress fronts the promotion of Prada Paradoxe, the brand's iconic refillable fragrance, recognized for its distinctive triangular bottle inspired by Prada's historic logo.


With this partnership, Prada Beauty continues to strengthen its position in the luxury fragrance market by aligning with one of the most influential figures in contemporary fashion and culture.



Zendaya protagoniza el nuevo capítulo de Prada Beauty


Zendaya fue presentada como la nueva Embajadora Global de Prada Beauty, convirtiéndose en el rostro de la más reciente campaña internacional de la maison. La actriz encabeza la promoción de Prada Paradoxe, la icónica fragancia recargable de la firma, reconocida por su distintiva botella triangular inspirada en el histórico logotipo de Prada.


Con esta alianza, Prada Beauty continúa fortaleciendo su presencia en la perfumería de lujo al apostar por una…

65 vistas
Zoreli Magazine
Zoreli Magazine

YSL Beauty unveils a new chapter for Black Opium

YSL Beauty names Alisha Boe as its new Global Ambassador, making her the face of Black Opium Pink Glaze, a reinterpretation of its iconic fragrance that blends the signature coffee accord with notes of strawberry. With this launch, the maison introduces a brighter, younger, and more contemporary vision of one of its most recognizable fragrance collections.


More than a new ambassador, Alisha Boe embodies the evolution of Black Opium toward a narrative that resonates with a new generation while preserving the bold, rebellious spirit that has defined the fragrance since its debut.



YSL Beauty presenta un nuevo capítulo para Black Opium


YSL Beauty nombra a Alisha Boe como nueva embajadora global y la convierte en el rostro de Black Opium Pink Glaze, una reinterpretación de su icónica fragancia que combina el característico acorde de café con notas de fresa. Con este lanzamiento, la maison introduce una visión más luminosa, juvenil…


41 vistas
Zoreli Magazine
Zoreli Magazine

Bottega Veneta turns fragrance into gelato

Bottega Veneta unveils a limited-time experience at Selfridges London to celebrate the launch of Alta, its new high perfumery collection. Inspired by the fragrances' scent profiles, the artisanal gelatos reinterpret notes such as fig, rose, blood orange, and vanilla, with each serving accompanied by a matching fragrance sample. The pop-up will be open to the public through July 29, 2026.


More than a seasonal activation, the concept reflects how luxury maisons continue to transform product launches into multi-sensory experiences, where luxury can also be discovered through taste.



Bottega Veneta convierte el perfume en un gelato


Bottega Veneta presenta una experiencia efímera en Selfridges London para celebrar el lanzamiento de Alta, su nueva colección de alta perfumería. Inspirados en las notas de las fragancias, los gelatos reinterpretan aromas como higo, rosa, naranja sanguina y vainilla, mientras que cada porción incluye una muestra del perfume correspondiente. La instalación estará abierta al público…


45 vistas
Zoreli Magazine
Zoreli Magazine

Laneige brings personalization into the digital world

Laneige expands its Bespoke Lip Sleeping Mask Swirl experience, allowing customers to personalize its iconic lip sleeping mask online for the first time through Amazon. Users can combine two limited-edition scents and preview a unique two-tone swirl before purchasing, bringing an experience that was previously exclusive to the brand's flagship store in Seoul to a global audience.


More than a new way to shop, the initiative reflects how beauty brands continue to embrace digital personalization, transforming everyday products into more immersive experiences.



Laneige lleva la personalización al mundo digital


Laneige amplía la experiencia de Bespoke Lip Sleeping Mask Swirl, permitiendo por primera vez personalizar su icónica mascarilla labial a través de Amazon. Los usuarios pueden combinar dos aromas de edición limitada y visualizar un diseño bicolor único antes de realizar su compra, trasladando una experiencia que hasta ahora solo estaba disponible en la tienda insignia de la marca en Seúl.


32 vistas
Zoreli Magazine
Zoreli Magazine

Kylie Jenner turns fragrance into a personal experience

Kylie Jenner expands the world of Kylie Cosmetics with Mood Stones, a collection of three fragrances designed to reflect different moods. Comprising Cashmere Muse, Blush Wood, and Velvet Brew, the line explores musky, woody, and amber-infused scent profiles.


With this launch, Kylie Cosmetics joins a growing movement in contemporary perfumery: creating fragrances that do more than define an identity—they evolve alongside how people want to feel.



Kylie Jenner convierte el perfume en una experiencia personal


Kylie Jenner amplía el universo de Kylie Cosmetics con Mood Stones, una colección de tres fragancias diseñada para adaptarse a distintos estados de ánimo. Compuesta por Cashmere Muse, Blush Wood y Velvet Brew, la línea explora acordes almizclados, amaderados y ambarinos.


Con este lanzamiento, Kylie Cosmetics se suma a una tendencia cada vez más presente en la perfumería contemporánea: crear fragancias que no solo definan una identidad, sino que acompañen la forma en que cada…

25 vistas
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