Zoreli News

Mexican beauty brand Sarelly has just raised $3 million to take one of its biggest steps yet: reaching more than 600 Target stores across the U.S. starting September 10, as part of the retailer’s new Target Beauty Studio.

With this expansion, the brand founded by Anna Sarelly and Rémi Martini will bring products like its Cow Lashes mascara to a new audience, bringing its total funding to $7.5 million.

But if there’s one thing that helped Sarelly grow before reaching store shelves, it was content. The brand, the top beauty seller on TikTok Shop Mexico, turned storytelling into a beauty strategy.

Now the formula is crossing the border: entertain first, sell second.

Sarelly acelera su expansión por Norteamérica

In Korea, self-care is taking on a new form: colorful, playful transdermal patches with a distinctly K-Beauty aesthetic that turn supplementation into a visual statement.

More than a medical revolution, the phenomenon reflects a new way of consuming wellness: products designed to be seen, photographed, and incorporated into everyday beauty routines.

But just because a patch claims to contain vitamins does not mean those nutrients reach the body in the same way as an oral supplement. The skin acts as a natural barrier, and whether certain ingredients can cross it and reach an effective dose remains scientifically debated.

For now, the appeal of these products lies as much in their design and wellness narrative. The real revolution may not be about replacing pills but about something much more contemporary: giving wellness its own visual language.

Los parches de vitaminas: El nuevo accesorio de la k-beauty

The tennis star becomes the brand’s first global athlete ambassador, bringing salon-level hair care into the world of high performance.

Moroccanoil has named Aryna Sabalenka the face of its upcoming global campaigns in a partnership that connects beauty and sport through a very real need: hair constantly exposed to styling, travel, and changing climates.

For Sabalenka, hair care is part of her routine just as much as training. With this collaboration, Moroccanoil wants to show that looking your best and performing at your best don’t have to be mutually exclusive.

Moroccanoil entra a la cancha con Sabalenka

La tenista se convierte en la primera embajadora atleta global de la marca, llevando el cuidado capilar del salón al mundo del alto rendimiento.

In China, the new wave of niche fragrance is turning scent into an accessory that can be worn, collected, and used to express identity.

Brands like Documents and Tamburins are taking fragrance beyond the bottle with pieces such as Knot Charms: small bag accessories that combine a miniature perfume bottle with Chinese-inspired knots and textured cords. Scrunchies, hair oils, and scented jewelry are also emerging, turning scent into part of personal style.

The phenomenon is also connected to Guochao, the cultural movement celebrating Chinese heritage through contemporary design. Brands such as Documents, ToSummer, and Melt Season incorporate ingredients like osmanthus, bamboo, and green tea, pairing them with historical references reimagined for a new generation.

Fragrance is no longer simply a private ritual. It is becoming a visible, tactile, and cultural object.

El perfume ya no quiere quedarse en el frasco

The Y2K obsession with covering everything in crystals is back, and now it’s becoming a new beauty and wellness experience.

Kylie Jenner’s 29th birthday, celebrated under the Princess Kitty theme, put bedazzling back at the center of the conversation, with rhinestones covering cakes, glasses, and décor. Since then, TikTok and Instagram have filled with phone cases, bottles, makeup, and everyday objects transformed with crystals.

But the trend has already moved beyond social media. In 2026, bedazzling bars are appearing at beauty events and pop-ups, where guests can customize everything from makeup packaging to coffee tumblers with the help of professional crystal artists.

Its popularity also reflects a growing fatigue with the clean look. After years of minimalism and uniform aesthetics, maximalism feels personal, playful, and accessible again, with affordable DIY kits making it easy to recreate at home.

And there’s another reason it resonates: placing crystal after crystal forces us…

The Italian maison introduces Max Mara Le Parfum, a new fragrance inspired by the enveloping sensation of its iconic coats.

Designed to be “worn like a coat,” the fragrance wraps the skin in a distinctive blend of tuberose, creamy vanilla, and a sandalwood and cedarwood base, translating the sophistication, structure, and comfort that define Max Mara into an olfactory experience.

For this new chapter, the maison has chosen Florence Pugh as its global ambassador, with a campaign photographed by Mario Sorrenti and built around one phrase: “When you’re ready, you’ll know.”

Now, the Max Mara coat can be worn on the skin, too.

Max Mara vuelve a la perfumería con Florence Pugh

The new generation of male consumers is buying cleansers, sunscreens, and toners—and the beauty industry is taking notice.

Boys aged 9 to 16 are making skincare part of their daily routines, driven by TikTok, YouTube, and a digital culture where taking care of your skin is no longer gendered.

Brands are responding with simple routines, minimalist packaging, and a more functional language, moving away from traditional beauty aesthetics.

And to connect with them, they’re also looking to gaming, esports, and content creators, bringing skincare into the same digital worlds that already shape their everyday lives.

Los niños ya quieren skincare

YSL Beauty is giving Libre a warmer, more sensual direction for Fall 2026. The house has unveiled Libre Santal Couture, its latest limited-edition fragrance, once again fronted by global ambassador Dua Lipa.

The campaign trades the urban energy of previous chapters for something more grounded and elemental, placing Lipa against raw natural landscapes to embody a femininity that feels grounded yet powerful.

The fragrance keeps Libre’s signature combination of French lavender and Moroccan orange blossom, now deepened with creamy, warm sandalwood for a richer, more sophisticated finish.

For Fall 2026, Libre isn’t just getting darker. It’s getting deeper.

Dua Lipa entra en su era más intensa con Libre

The seventh edition of Hot Fashion is now underway in Mexico, turning fashion, beauty, and lifestyle e-commerce into one of the season’s key shopping moments. Organized by the Mexican Association of Online Sales (AMVO), the event brings together more than 150 brands over eight days, from August 10 to 17.

Participating names include Swarovski, Tous, Steve Madden, Tommy Hilfiger, Ray-Ban, Levi’s, and Regina Romero, while the beauty category features Sephora and brands such as Lancôme, Kérastase, Kiehl’s, L’Oréal Paris, Urban Decay, and Skinceuticals. The event spans fashion, footwear, accessories, beauty, and personal care, with discounts, banking promotions, and exclusive online shopping benefits.

Beyond the offers, Hot Fashion reflects how accessible luxury continues to move into the digital space. The campaign has also become a platform for premium and aspirational brands to reach consumers seeking recognizable names through a more convenient and competitive shopping experience.

Promotions will run through August 17…

Giorgio Armani has named Jonathan Bailey its new global fragrance ambassador, making him the face of I WILL, the maison’s first entirely new standalone men’s fragrance in more than 20 years. The appointment connects Armani’s legacy of elegance with a more contemporary and sophisticated vision of masculinity.

Developed through more than 2,800 laboratory trials, the fragrance combines Madagascar vanilla absolute, leather, noble woods, lavender, and bergamot for a deeper, more sensual composition. Directed by filmmaker Todd Field and photographed by Craig McDean, the campaign explores themes of confidence, quiet determination, and personal growth.

With Bailey at its center, Armani Beauty embraces a less rigid, more introspective vision of masculinity, using fragrance as a new space to explore identity, evolution, and desire.

Jonathan Bailey se convierte en el nuevo rostro de Armani Beauty

Giorgio Armani ha elegido a Jonathan Bailey como su nuevo embajador global de fragancias, convirtiéndolo en el rostro…

Johnny Depp isn’t returning to Dior: his relationship with the maison never ended. The actor has renewed his three-year contract as the face of Sauvage in a deal reportedly valued at $20 million, cementing one of the longest-running partnerships in luxury fragrance.

The renewal coincides with the launch of Sauvage Extrait, created by Francis Kurkdjian, which takes the iconic fragrance into darker, more intense territory with noble woods and a rich Vietnamese oud note.

Johnny Depp y Dior extienden su alianza

Johnny Depp no está regresando a Dior: su vínculo con la maison nunca terminó. El actor acaba de renovar por tres años su contrato como rostro de Sauvage, en un acuerdo valuado en 20 millones de dólares, consolidando una de las alianzas más duraderas de la perfumería de lujo.

La renovación acompaña el lanzamiento de Sauvage Extrait, creado por Francis Kurkdjian, que lleva la icónica fragancia hacia un territorio…

Mugler takes its iconic Alien into unexpected territory with Alien Pulp Eau de Parfum Fruitée, a new flanker that replaces the original fragrance’s signature floral mystery with an intense pink raspberry note.

Created by master perfumer Dominique Ropion, the composition blends raspberry, jasmine, vanilla, musk, and cashmere wood for a bolder, more contemporary take on the Alien universe. The new pink-to-crystal gradient bottle also reflects the maison’s commitment to refillable fragrance.

Mugler reinventa Alien con una explosión frutal

Mugler lleva su icónico Alien a un territorio inesperado con Alien Pulp Eau de Parfum Fruitée, un nuevo flanker que reemplaza el característico misterio floral de la fragancia original por una intensa nota de frambuesa rosa.

Creada por el maestro perfumista Dominique Ropion, la composición combina frambuesa, jazmín, vainilla, almizcle y madera de cachemira para capturar una faceta más atrevida y contemporánea del universo Alien. El nuevo frasco, en degradado rosa y…

Gucci Beauty has unveiled Flora Gorgeous Orchid Intense, a new interpretation of its iconic fragrance that blends the warmth of vanilla orchid with an unexpected salty ozonic accord. The result is a richer, fresher, and more sophisticated composition that redefines the olfactory identity of the Flora collection.

Starring Aslay Baugh, Michał Kołkowski, and Andrew Royce, the campaign signals a new direction for the line, replacing classic romance with a bolder, more contemporary aesthetic. With this launch, Gucci reaffirms how luxury perfumery continues to evolve through unexpected contrasts.

Gucci reinventa su perfume más icónico con un ingrediente inesperado

Gucci Beauty presentó Flora Gorgeous Orchid Intense, una nueva interpretación de su icónica fragancia que combina la calidez de la orquídea de vainilla con un nuevo e inesperado acorde ozónico salado. El resultado es una composición más intensa, fresca y sofisticada que redefine el universo olfativo de la colección Flora.

La campaña, protagonizada…

Zendaya has been unveiled as Prada Beauty's new Global Ambassador, becoming the face of the maison's latest international campaign. The actress fronts the promotion of Prada Paradoxe, the brand's iconic refillable fragrance, recognized for its distinctive triangular bottle inspired by Prada's historic logo.

With this partnership, Prada Beauty continues to strengthen its position in the luxury fragrance market by aligning with one of the most influential figures in contemporary fashion and culture.

Zendaya protagoniza el nuevo capítulo de Prada Beauty

Zendaya fue presentada como la nueva Embajadora Global de Prada Beauty, convirtiéndose en el rostro de la más reciente campaña internacional de la maison. La actriz encabeza la promoción de Prada Paradoxe, la icónica fragancia recargable de la firma, reconocida por su distintiva botella triangular inspirada en el histórico logotipo de Prada.

Con esta alianza, Prada Beauty continúa fortaleciendo su presencia en la perfumería de lujo al apostar por una…

YSL Beauty names Alisha Boe as its new Global Ambassador, making her the face of Black Opium Pink Glaze, a reinterpretation of its iconic fragrance that blends the signature coffee accord with notes of strawberry. With this launch, the maison introduces a brighter, younger, and more contemporary vision of one of its most recognizable fragrance collections.

More than a new ambassador, Alisha Boe embodies the evolution of Black Opium toward a narrative that resonates with a new generation while preserving the bold, rebellious spirit that has defined the fragrance since its debut.

YSL Beauty presenta un nuevo capítulo para Black Opium

YSL Beauty nombra a Alisha Boe como nueva embajadora global y la convierte en el rostro de Black Opium Pink Glaze, una reinterpretación de su icónica fragancia que combina el característico acorde de café con notas de fresa. Con este lanzamiento, la maison introduce una visión más luminosa, juvenil…

Bottega Veneta unveils a limited-time experience at Selfridges London to celebrate the launch of Alta, its new high perfumery collection. Inspired by the fragrances' scent profiles, the artisanal gelatos reinterpret notes such as fig, rose, blood orange, and vanilla, with each serving accompanied by a matching fragrance sample. The pop-up will be open to the public through July 29, 2026.

More than a seasonal activation, the concept reflects how luxury maisons continue to transform product launches into multi-sensory experiences, where luxury can also be discovered through taste.

Bottega Veneta convierte el perfume en un gelato

Bottega Veneta presenta una experiencia efímera en Selfridges London para celebrar el lanzamiento de Alta, su nueva colección de alta perfumería. Inspirados en las notas de las fragancias, los gelatos reinterpretan aromas como higo, rosa, naranja sanguina y vainilla, mientras que cada porción incluye una muestra del perfume correspondiente. La instalación estará abierta al público…

Laneige expands its Bespoke Lip Sleeping Mask Swirl experience, allowing customers to personalize its iconic lip sleeping mask online for the first time through Amazon. Users can combine two limited-edition scents and preview a unique two-tone swirl before purchasing, bringing an experience that was previously exclusive to the brand's flagship store in Seoul to a global audience.

More than a new way to shop, the initiative reflects how beauty brands continue to embrace digital personalization, transforming everyday products into more immersive experiences.

Laneige lleva la personalización al mundo digital

Laneige amplía la experiencia de Bespoke Lip Sleeping Mask Swirl, permitiendo por primera vez personalizar su icónica mascarilla labial a través de Amazon. Los usuarios pueden combinar dos aromas de edición limitada y visualizar un diseño bicolor único antes de realizar su compra, trasladando una experiencia que hasta ahora solo estaba disponible en la tienda insignia de la marca en Seúl.

Kylie Jenner expands the world of Kylie Cosmetics with Mood Stones, a collection of three fragrances designed to reflect different moods. Comprising Cashmere Muse, Blush Wood, and Velvet Brew, the line explores musky, woody, and amber-infused scent profiles.

With this launch, Kylie Cosmetics joins a growing movement in contemporary perfumery: creating fragrances that do more than define an identity—they evolve alongside how people want to feel.

Kylie Jenner convierte el perfume en una experiencia personal

Kylie Jenner amplía el universo de Kylie Cosmetics con Mood Stones, una colección de tres fragancias diseñada para adaptarse a distintos estados de ánimo. Compuesta por Cashmere Muse, Blush Wood y Velvet Brew, la línea explora acordes almizclados, amaderados y ambarinos.

Con este lanzamiento, Kylie Cosmetics se suma a una tendencia cada vez más presente en la perfumería contemporánea: crear fragancias que no solo definan una identidad, sino que acompañen la forma en que cada…