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In China, the new wave of niche fragrance is turning scent into an accessory that can be worn, collected, and used to express identity.

Brands like Documents and Tamburins are taking fragrance beyond the bottle with pieces such as Knot Charms: small bag accessories that combine a miniature perfume bottle with Chinese-inspired knots and textured cords. Scrunchies, hair oils, and scented jewelry are also emerging, turning scent into part of personal style.

The phenomenon is also connected to Guochao, the cultural movement celebrating Chinese heritage through contemporary design. Brands such as Documents, ToSummer, and Melt Season incorporate ingredients like osmanthus, bamboo, and green tea, pairing them with historical references reimagined for a new generation.

Fragrance is no longer simply a private ritual. It is becoming a visible, tactile, and cultural object.

El perfume ya no quiere quedarse en el frasco

The Y2K obsession with covering everything in crystals is back, and now it’s becoming a new beauty and wellness experience.

Kylie Jenner’s 29th birthday, celebrated under the Princess Kitty theme, put bedazzling back at the center of the conversation, with rhinestones covering cakes, glasses, and décor. Since then, TikTok and Instagram have filled with phone cases, bottles, makeup, and everyday objects transformed with crystals.

But the trend has already moved beyond social media. In 2026, bedazzling bars are appearing at beauty events and pop-ups, where guests can customize everything from makeup packaging to coffee tumblers with the help of professional crystal artists.

Its popularity also reflects a growing fatigue with the clean look. After years of minimalism and uniform aesthetics, maximalism feels personal, playful, and accessible again, with affordable DIY kits making it easy to recreate at home.

And there’s another reason it resonates: placing crystal after crystal forces us…

For fall 2026, fashion is looking back to the 1970s. High-waisted flared trousers, relaxed tailoring, and structured silhouettes are returning to shop windows, accompanied by a palette of chocolate brown, beige, and olive green.

Corduroy will be one of the season’s defining textures, while the boho spirit brings long dresses, sheer fabrics, fringe, and vintage-inspired prints. A rich mix of textures designed for layering throughout the transitional months.

Beyond nostalgia, the return of the 70s reflects a shift in our relationship with clothing: after years of minimalism, fashion is once again embracing texture, color, and personal identity.

Los años 70 regresan para otoño 2026

Para otoño 2026, la moda mira nuevamente hacia los años 70. Los pantalones acampanados de cintura alta, la sastrería relajada y las siluetas estructuradas regresan a los escaparates, acompañados por una paleta de marrón chocolate, beige y verde olivo.

Minimalism just got a dose of volume. Balloon pants have become one of the year’s most searched silhouettes, with searches surging 227% according to Lyst.

The formula is impossible to miss: a defined waist, exaggerated volume through the legs, and a dramatic taper at the ankles. Inspired by the experimental codes of the 1980s, the silhouette has returned to the runway through houses including Chloé, Ralph Lauren, Loewe, and Michael Kors.

The key is contrast. Style insiders are pairing them with corsets, fitted tops, and minimalist pieces to balance the volume, while the retail market is taking the shape from rigid denim to linen and satin.

In 2026, the new powerful silhouette doesn’t follow the body. It surrounds it.

Los pantalones globo quieren apoderarse de 2026

In the workplace, sneakers are starting to lose their place as the go-to flat shoe this fall. Their replacement comes in the form of suede ballet flats and flat loafers, reimagined with textures like croc-effect finishes and animal prints.

The new office formula blends comfort with a dose of sophistication. Suede brings warmth, while textured finishes add character. Brands like Zara, Massimo Dutti, and COS are bringing the aesthetic straight into the everyday wardrobe.

After quiet luxury and office siren, the message seems clear: office elegance no longer requires heels to look polished—or sneakers to stay comfortable.

El zapato plano quiere destronar a los sneakers

En el entorno laboral, este otoño, los sneakers empiezan a perder su lugar como el zapato plano por excelencia. Su reemplazo llega en forma de bailarinas de ante y mocasines planos, ahora reinventados con texturas como efecto cocodrilo y animal print.

Copenhagen Fashion Week closed its Spring/Summer 2027 edition, proving that Scandi style no longer means quiet minimalism. For its 20th anniversary, CPHFW turned street style into one of the season’s most important runways, where layering, unexpected proportions, and color took center stage.

Capri pants and tailored bermuda shorts emerged as key pieces, even styled underneath sheer midi dresses. Ruffles, lace, and oversized fringe added movement to otherwise pared-back silhouettes.

And while black and white remained strong, Copenhagen embraced a much bolder palette: mustard yellow, saturated lemon yellow, turquoise blue, and camouflage emerged as the new accents for breaking away from traditional restraint.

The message this season is clear: the new Scandinavian style isn’t trying to blend in.

Copenhague acaba de cambiar las reglas del scandi style

Old Navy wants to put denim back at the center of the conversation. For its global fall campaign, “Most Wanted Denim,” the brand has tapped Cardi B as its star, alongside figures like Paloma Elsesser and Wisdom Kaye.

There’s a particularly interesting detail behind the casting: Cardi grew up wearing Old Navy in the Bronx before becoming a global superstar. Now, years later, she returns as the face of a campaign designed to bring together nostalgia, pop culture, and fashion.

The denim follows the season’s biggest trends, with barrel, baggy, wide-leg, and curve-enhancing silhouettes, reinforcing the brand’s long-standing proposition: bringing runway-inspired trends to a much more accessible price point.

Cardi B es la nueva obsesión de Old Navy

Old Navy quiere volver a poner el denim en el centro de la conversación. Para su campaña global de otoño, “Most Wanted Denim”, la marca eligió a Cardi B como protagonista, acompañada…

For Fall/Winter 2026, interiors are moving away from catalog-like aesthetics in favor of spaces that feel warmer, more expressive, and deeply personal. According to Trendalytics, Vintage Decor is leading the shift, with a 245% increase in visibility, driven by growing interest in one-of-a-kind pieces, craftsmanship, and collecting.

The return of Neo Deco (+210%), the rise of Whimsical Decor (+143%), and the growth of Organic Modern (+90%) all point in the same direction: less uniform, more lived-in homes where history, texture, and personal expression become the new definition of luxury.

El interiorismo abandona lo perfecto para volverse más personal

Para Otoño/Invierno 2026, los interiores dejan atrás la estética de catálogo para adoptar espacios más cálidos, expresivos y llenos de personalidad. Según Trendalytics, Vintage Decor lidera el movimiento con un crecimiento del 245% en visibilidad, impulsado por el interés en piezas únicas, artesanía y coleccionismo.

El regreso del Neo Deco (+210%), el auge del…

Ochre yellow is emerging as one of the key shades of August 2026. According to Heuritech, its digital visibility has grown by 14% in recent weeks, while its projected presence for Q3 is up 5% year over year, signaling its arrival in the fall wardrobe.

Meanwhile, WGSN identifies cobalt blue as one of the essential shades for Spring/Summer 2027, particularly across streetwear and casual fashion. Two bold colors that point to a season defined by the return of striking chromatic contrasts.

Ocre y cobalto: los colores que dominarán la moda

El amarillo ocre se posiciona como uno de los tonos clave de agosto 2026. Según Heuritech, su visibilidad digital creció un 14% en las últimas semanas, mientras su presencia proyectada para el tercer trimestre aumenta un 5% frente al año anterior, señalando su llegada al guardarropa de otoño.

Mientras tanto, WGSN apunta al azul cobalto como uno de los tonos…

Mugler takes its iconic Alien into unexpected territory with Alien Pulp Eau de Parfum Fruitée, a new flanker that replaces the original fragrance’s signature floral mystery with an intense pink raspberry note.

Created by master perfumer Dominique Ropion, the composition blends raspberry, jasmine, vanilla, musk, and cashmere wood for a bolder, more contemporary take on the Alien universe. The new pink-to-crystal gradient bottle also reflects the maison’s commitment to refillable fragrance.

Mugler reinventa Alien con una explosión frutal

Mugler lleva su icónico Alien a un territorio inesperado con Alien Pulp Eau de Parfum Fruitée, un nuevo flanker que reemplaza el característico misterio floral de la fragancia original por una intensa nota de frambuesa rosa.

Creada por el maestro perfumista Dominique Ropion, la composición combina frambuesa, jazmín, vainilla, almizcle y madera de cachemira para capturar una faceta más atrevida y contemporánea del universo Alien. El nuevo frasco, en degradado rosa y…

Kristen Stewart turned heads at the premiere of The Wrong Girls with a look that challenged traditional red carpet dress codes. Swapping a couture gown for an open button-down shirt, oversized Bermuda shorts, and Adidas Sambas, the actress embraced an aesthetic that is already being described as Alt-Quiet Luxury.

Her appearance confirms how comfort, authenticity, and personal style are reshaping the definition of contemporary luxury.

Kristen Stewart redefine el lujo silencioso

Kristen Stewart sorprendió en la alfombra roja del estreno de The Wrong Girls con un look que rompió los códigos tradicionales de gala. La actriz sustituyó el vestido de alta costura por una camisa abierta, bermudas amplias y unas Adidas Samba, dando forma a una estética que ya comienza a definirse como Alt-Quiet Luxury.

Su aparición confirma cómo la comodidad, la autenticidad y el estilo personal están redefiniendo el lujo contemporáneo.

Chanel topped the Lyst Index for the second quarter of 2026, driven by the success of its Coco Beach and Métiers d'Art collections, as well as a 363% surge in searches for its shield sunglasses.

The report also marked Massimo Dutti's historic debut in the global Top 10 and Phoebe Philo's first appearance in the ranking, reflecting growing consumer interest in both established luxury maisons and independent fashion labels.

Chanel lidera el ranking de Lyst

Chanel encabezó el Lyst Index del segundo trimestre de 2026, impulsada por el éxito de sus colecciones Coco Beach y Métiers d'Art, además del auge de sus gafas de sol tipo shield, cuyas búsquedas crecieron un 363%.

El informe también marcó el histórico ingreso de Massimo Dutti al Top 10 global y el debut de Phoebe Philo en el ranking, confirmando que tanto las grandes maisons como las firmas independientes continúan redefiniendo el panorama del…

Gucci Beauty has unveiled Flora Gorgeous Orchid Intense, a new interpretation of its iconic fragrance that blends the warmth of vanilla orchid with an unexpected salty ozonic accord. The result is a richer, fresher, and more sophisticated composition that redefines the olfactory identity of the Flora collection.

Starring Aslay Baugh, Michał Kołkowski, and Andrew Royce, the campaign signals a new direction for the line, replacing classic romance with a bolder, more contemporary aesthetic. With this launch, Gucci reaffirms how luxury perfumery continues to evolve through unexpected contrasts.

Gucci reinventa su perfume más icónico con un ingrediente inesperado

Gucci Beauty presentó Flora Gorgeous Orchid Intense, una nueva interpretación de su icónica fragancia que combina la calidez de la orquídea de vainilla con un nuevo e inesperado acorde ozónico salado. El resultado es una composición más intensa, fresca y sofisticada que redefine el universo olfativo de la colección Flora.

La campaña, protagonizada…

Hailey Bieber stars in Miu Miu's Fall/Winter 2026 campaign, ushering in the return of the iconic zigzag headband. Under the creative direction of Miuccia Prada, the nostalgic accessory is reimagined with metallic finishes, transforming a childhood staple into one of the season's standout pieces.

Far removed from its schoolyard origins, Miu Miu pairs it with sharp tailoring, cozy knits, and sensual silhouettes, proving that even the most familiar everyday object can become a symbol of contemporary luxury.

El regreso de la diadema noventera

Hailey Bieber protagoniza la campaña Otoño/Invierno 2026 de Miu Miu, marcando el regreso de la clásica diadema de dientes en zigzag. Bajo la dirección creativa de Miuccia Prada, el accesorio noventero reaparece reinventado con acabados metálicos y una estética que lo convierte en uno de los protagonistas de la temporada.

Lejos de su origen escolar, Miu Miu lo combina con sastrería elegante, tejidos acogedores y prendas sensuales,…

Francesco Risso, former Creative Director of Marni, unveils his first collection as Global Creative Director of GU, Uniqlo's sister brand, marking a new step in the label's evolution within the world of accessible design. Built around the Japanese concept of Jiyū ("freedom"), the collection reimagines the everyday wardrobe through a vision that blends functionality, color, and creativity.

The launch highlights how the boundaries between designer fashion and accessible design continue to blur, bringing the creative language of leading fashion designers to an increasingly wider audience.

Francesco Risso inaugura una nueva etapa en GU

Francesco Risso, exdirector creativo de Marni, presenta su primera colección como director creativo global de GU(la firma hermana de Uniqlo), consolidando su expansión en el universo del diseño accesible. Concebida bajo el concepto japonés de Jiyū ("libertad"), la propuesta reinterpreta el guardarropa cotidiano a través de una visión que combina funcionalidad, color y creatividad.

El lanzamiento evidencia cómo…

YSL Beauty names Alisha Boe as its new Global Ambassador, making her the face of Black Opium Pink Glaze, a reinterpretation of its iconic fragrance that blends the signature coffee accord with notes of strawberry. With this launch, the maison introduces a brighter, younger, and more contemporary vision of one of its most recognizable fragrance collections.

More than a new ambassador, Alisha Boe embodies the evolution of Black Opium toward a narrative that resonates with a new generation while preserving the bold, rebellious spirit that has defined the fragrance since its debut.

YSL Beauty presenta un nuevo capítulo para Black Opium

YSL Beauty nombra a Alisha Boe como nueva embajadora global y la convierte en el rostro de Black Opium Pink Glaze, una reinterpretación de su icónica fragancia que combina el característico acorde de café con notas de fresa. Con este lanzamiento, la maison introduce una visión más luminosa, juvenil…

Bottega Veneta unveils a limited-time experience at Selfridges London to celebrate the launch of Alta, its new high perfumery collection. Inspired by the fragrances' scent profiles, the artisanal gelatos reinterpret notes such as fig, rose, blood orange, and vanilla, with each serving accompanied by a matching fragrance sample. The pop-up will be open to the public through July 29, 2026.

More than a seasonal activation, the concept reflects how luxury maisons continue to transform product launches into multi-sensory experiences, where luxury can also be discovered through taste.

Bottega Veneta convierte el perfume en un gelato

Bottega Veneta presenta una experiencia efímera en Selfridges London para celebrar el lanzamiento de Alta, su nueva colección de alta perfumería. Inspirados en las notas de las fragancias, los gelatos reinterpretan aromas como higo, rosa, naranja sanguina y vainilla, mientras que cada porción incluye una muestra del perfume correspondiente. La instalación estará abierta al público…

Laneige expands its Bespoke Lip Sleeping Mask Swirl experience, allowing customers to personalize its iconic lip sleeping mask online for the first time through Amazon. Users can combine two limited-edition scents and preview a unique two-tone swirl before purchasing, bringing an experience that was previously exclusive to the brand's flagship store in Seoul to a global audience.

More than a new way to shop, the initiative reflects how beauty brands continue to embrace digital personalization, transforming everyday products into more immersive experiences.

Laneige lleva la personalización al mundo digital

Laneige amplía la experiencia de Bespoke Lip Sleeping Mask Swirl, permitiendo por primera vez personalizar su icónica mascarilla labial a través de Amazon. Los usuarios pueden combinar dos aromas de edición limitada y visualizar un diseño bicolor único antes de realizar su compra, trasladando una experiencia que hasta ahora solo estaba disponible en la tienda insignia de la marca en Seúl.

Kylie Jenner expands the world of Kylie Cosmetics with Mood Stones, a collection of three fragrances designed to reflect different moods. Comprising Cashmere Muse, Blush Wood, and Velvet Brew, the line explores musky, woody, and amber-infused scent profiles.

With this launch, Kylie Cosmetics joins a growing movement in contemporary perfumery: creating fragrances that do more than define an identity—they evolve alongside how people want to feel.

Kylie Jenner convierte el perfume en una experiencia personal

Kylie Jenner amplía el universo de Kylie Cosmetics con Mood Stones, una colección de tres fragancias diseñada para adaptarse a distintos estados de ánimo. Compuesta por Cashmere Muse, Blush Wood y Velvet Brew, la línea explora acordes almizclados, amaderados y ambarinos.

Con este lanzamiento, Kylie Cosmetics se suma a una tendencia cada vez más presente en la perfumería contemporánea: crear fragancias que no solo definan una identidad, sino que acompañen la forma en que cada…

The world's leading luxury groups are strengthening their focus on high jewelry. Companies such as LVMH, Richemont, and Kering increasingly see the category as one of their most resilient segments, while growth in leather goods begins to moderate amid a more cautious economic climate.

More than a strategic shift, this move reflects a new understanding of value in luxury, where pieces crafted from precious metals and gemstones are regaining prominence as creations designed to outlast changing trends.

La alta joyería gana protagonismo

Las grandes corporaciones del lujo están reforzando su apuesta por la alta joyería. Grupos como LVMH, Richemont y Kering encuentran en esta categoría uno de los segmentos con mayor estabilidad, mientras que el crecimiento de la marroquinería comienza a moderarse en un contexto económico más cauteloso.

Más que un cambio de estrategia, este movimiento refleja una nueva forma de entender el valor dentro del lujo, donde las piezas…

Nova Projectum unveils Duality, a pair of earphones that reinterpret technology through a sculptural design language. Created in collaboration with digital artist Senne, each earpiece embodies a contrast: one features the figure of an angel, while the other is shaped around a demon, transforming an everyday device into an extension of design.

Compatible with USB-C, Lightning, and 3.5 mm audio jack connections, the earphones combine functionality with an unconventional aesthetic. The launch reflects how technology continues to move closer to the world of accessories.

Nova Projectum explora una nueva forma de escuchar

Nova Projectum presenta Duality, unos audífonos que reinterpretan la tecnología desde un lenguaje escultórico. Diseñados junto al artista digital Senne, cada pieza representa un contraste: un auricular incorpora la figura de un ángel y el otro la de un demonio, transformando un objeto cotidiano en una extensión del diseño.

Compatibles con USB-C, Lightning y jack de 3.5 mm,…

H&M unveils a capsule collection with Brazilian content creator Livia Nunes Marques, making her the first Latin American influencer to collaborate with the brand on a global scale. The collection blends structured tailoring with romantic details, reflecting the signature aesthetic that has defined her presence in digital fashion.

The collaboration highlights how global fashion brands continue to broaden their creative vision by embracing new voices that bridge digital influence and contemporary design.

H&M apuesta por una voz latinoamericana

H&M presenta una colección cápsula junto a la creadora de contenido brasileña Livia Nunes Marques, convirtiéndola en la primera influencer latinoamericana en desarrollar una colaboración de alcance global con la marca. La propuesta combina siluetas estructuradas con detalles románticos, reflejando el estilo que ha definido su presencia en la moda digital.

La colaboración evidencia cómo las grandes firmas continúan ampliando su visión creativa al incorporar nuevas voces capaces de conectar la influencia…

Diesel and Melissa unveil the Quantum Sneaker, the centerpiece of their second collaboration and a fresh take on the jelly shoe phenomenon. Designed under the creative direction of Glenn Martens, the style is crafted entirely from Melflex®, Melissa’s signature material, sculpted to reinterpret Diesel’s iconic D monogram.

Blending futuristic influences with sculptural design, the launch demonstrates how a material once defined by nostalgia can evolve into one of contemporary luxury’s most disruptive design codes.

Diesel y Melissa reinventan el jelly shoe

Diesel y Melissa presentan el Quantum Sneaker, la pieza central de su segunda colaboración y una nueva interpretación del fenómeno jelly. Diseñado bajo la dirección creativa de Glenn Martens, el modelo está fabricado íntegramente en Melflex®, el característico material de Melissa, moldeado para reinterpretar el icónico monograma D de Diesel.

Con una estética que combina referencias futuristas y diseño escultórico, el lanzamiento confirma cómo un material asociado durante años…

Ami Paris has partnered with iconic Italian gelato brand Sammontana to celebrate the opening of its new boutique in Place des Victoires. Featuring a temporary terrace and a traditional Italian gelato cart outside the new space, the collaboration extends the maison's universe beyond fashion, inviting visitors to experience a lifestyle inspired by the spirit of Paris.

More than a seasonal activation, the initiative reflects how luxury brands continue to embrace food and hospitality as part of increasingly immersive brand experiences.

Ami Paris convierte el verano en una experiencia

Ami Paris se une a la icónica firma italiana de helados Sammontana para celebrar la apertura de su nueva boutique en Place des Victoires. Con una terraza efímera y un carrito de gelatos italianos instalado frente al nuevo espacio, la colaboración lleva el universo de la maison más allá de la moda, invitando a los visitantes a disfrutar de una experiencia inspirada…

The fashion of The Devil Wears Prada is stepping off the screen and into an immersive experience. New York's Museum of Arts and Design will host a pop-up installation inspired by the world of the film to celebrate the streaming debut of its sequel. Visitors will be able to step inside spaces such as Miranda Priestly's office, explore the Runway closet, and view original costumes from the film.

More than a temporary activation, the installation reflects how fashion continues to engage with entertainment, transforming cinematic stories into immersive, real-world experiences.

The Devil Wears Prada llega al museo

La moda de The Devil Wears Prada sale de la pantalla para convertirse en una experiencia inmersiva. El Museum of Arts and Design de Nueva York presentará una instalación pop-up inspirada en el universo de la película con motivo del estreno en streaming de su secuela. Los visitantes podrán recorrer espacios como la…