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The group Kering has introduced its new strategy, “ReconKering,” led by Luca de Meo, aiming to reposition the conglomerate by 2030 in an increasingly competitive luxury market. The plan includes internal restructuring, the closure of underperforming stores, and a stronger focus on key markets such as China. Additionally, the strategy emphasizes strengthening core brands like Gucci, integrating sustainability and innovation as pillars to better connect with today’s consumer.

Ballet flats —a defining icon of the early 2000s— are solidifying their return as one of the most relevant footwear trends of the year. What began on the runway in 2025 has now moved into the mainstream, with reinterpretations including mesh finishes, studded details, and ultra-minimal designs. Brands like Miu Miu and The Row have played a key role in repositioning the silhouette within the luxury space, while retail has quickly followed with more accessible versions. The t

Recent reports suggest a potential collaboration between Victoria Beckham and Gap , although no official confirmation has been made so far. If realized, the project would align with one of the strongest dynamics shaping the industry right now : the rise of high-low fashion , where luxury seeks to expand into broader markets.

Volvo Fashion Week México continues in Guadalajara , shaping a narrative where diverse visions of Mexican design coexist. Yesterday, brands like Olmos y Flores, Abel López, and Alfredo Martínez presented their collections on the runway, while Arre—the project by Alejandro Fernández—made its official debut on the calendar. Today, the conversation evolves with Benito Santos, who presents alongside live music by Ximena Sariñana, reinforcing the link between fashion and culture,

The world of Brunello Cucinelli takes a new step forward with “Brunello: The Gracious Visionary,” his biographical documentary continuing its international run. Following its initial premiere in Rome in December 2025, the project arrived in New York this week with a special screening that gathered key figures from the cultural and fashion scene. Directed by Giuseppe Tornatore, the film explores the designer’s philosophy, built on humanistic luxury, craftsmanship, and an eth

Volvo Fashion Week México launches its 2026 edition in Guadalajara, marking the beginning of a new chapter for the platform. The focus is on spotlighting both emerging and established Mexican talent, with runway shows and presentations offering a first look at the season’s creative narrative. This edition reinforces a multi-venue format across the city, activating key locations and positioning Guadalajara as one of Mexico’s rising creative fashion hubs. TODAY’S SCHEDULE: 16:0

The brand Lululemon is under investigation in Texas following an order by Attorney General Ken Paxton regarding the potential use of PFAS in its apparel. These compounds, known as “forever chemicals,” are highly persistent and have been associated in studies with potential health risks. Although the company states it phased them out in 2023, the investigation—still in its early stages—aims to determine whether they remain present and whether its sustainability claims are accu

Hailey Bieber turns Coachella into an archival moment, bringing back a pink lace slip dress from the Fall/Winter 1998 collection by John Galliano for Dior. Originally seen on the runway in the ’90s, the piece returns to the spotlight as a symbol of the vintage boom, confirming the shift toward one-of-a-kind fashion with historical weight. The cultural reference doesn’t go unnoticed: the look echoes Fran Fine in The Nanny, reinforcing nostalgia as a key aesthetic driver. More

Sephora taps Alysa Liu for her first collaboration with a beauty retailer , turning her signature visual code—stripes—into a brand statement. The campaign builds on one of the athlete’s most recognizable traits: her striped hair, a symbol of self-expression that now translates into a beauty narrative under the message “Stripes are life.” More than a collab, the move connects directly with Gen Z: identity, individuality, and aesthetics as a personal language.

Chanel appoints Pedro Pascal as its new global ambassador , solidifying a relationship that has been building across red carpets and front rows. The actor—known for his versatility and magnetic presence—embodies a more fluid, emotionally resonant masculinity, aligned with the maison’s contemporary shift. More than a campaign, this move signals a clear direction: luxury is becoming increasingly human, approachable, and culturally relevant.

A data-driven analysis decoding the shifts shaping aesthetics, consumption, and cultural behavior in 2026

Matthew McConaughey goes viral once again after being spotted wearing the same leather jacket he’s owned since the ’90s , a piece that has aged with him and become part of his signature aesthetic. More than nostalgia, the moment reinforces a key idea in contemporary fashion: investing in quality and building a wardrobe around pieces that transcend trends. In an era dominated by fast fashion and constant turnover, McConaughey positions personal style as something shaped over t

Karol G makes history —becoming the first Latina woman to headline Coachella, bringing reggaeton to the main stage with a powerful, highly viral visual narrative. Sabrina Carpenter creates “Sabrinawood” —her theatrical, hyper-aesthetic stage universe transforms the performance into a digital phenomenon. Labrinth brings Euphoria to life —with signature lighting and nostalgic tracks like “Mount Everest” and “Still Don’t Know My Name,” he turns his set into an immersive exper

Hugo Boss makes a strategic move by becoming the new official outfitter of the Australian Open , marking the end of Ralph Lauren’s six-year era. The brand will dress the tournament’s staff and launch exclusive capsule collections, positioning itself at the intersection of sport, fashion, and culture. More than a sponsorship, this move signals a clear effort to connect with a younger audience and strengthen its presence in the global sportswear landscape.

Eladio Carrión continues his partnership with New Balance by spotlighting the ABZORB 2010 silhouette in New York, weaving Puerto Rican pride into a narrative that connects both territories. The model appears in a grey palette with purple accents, reinforcing a clean aesthetic that resonates with today’s streetwear language and retro performance influences. Beyond the release, the move positions the silhouette at the intersection of music, identity, and style.

Dior announces that its Cruise 2027 collection will be presented on May 13 at the Los Angeles County Museum of Art (LACMA), marking Jonathan Anderson’s debut leading a Cruise line for the maison. The choice of museum reinforces the relationship between fashion and contemporary art, placing the show within one of Los Angeles’ most influential cultural institutions, a city that continues to consolidate itself as a key stage for major luxury houses. This move also reflects how b

Benefit Cosmetics activates a mobile glam station inside Coachella , an itinerant format that moves through the festival offering real-time beauty touch-ups and turning makeup into part of the event’s natural flow. Rather than a fixed point, the experience shifts between crowds and key moments, making the activation feel alive, spontaneous, and highly shareable. This type of strategy reflects a broader logic where brands seek presence through physical and experiential touchpo

Today marks the opening of the Tabi: Collectors Exhibition by Maison Margiela in Chengdu, placing the iconic Tabi at the center of a fully reimagined experience. Far from a traditional exhibition, the project is drawing attention for its approach: nine global collectors open up their personal archives, transforming them into immersive installations that reveal how the Tabi is worn, adapted, and lived in real life. Figures like Theaster Gates and Zion.T contribute to this mo

Archive fashion is solidifying its status as a symbol of cultural capital—and Bob Mackie is a clear example. At the premiere of Euphoria Season 3, Alexa Demie appeared in a vintage Mackie gown originally worn by Bette Midler in 1991, reaffirming the narrative power of archival pieces on the red carpet. This is not an isolated case. Zendaya had already tapped into Mackie’s legacy in 2024 at the Rock & Roll Hall of Fame, wearing a 2001 couture design closely tied to the visua

Zendaya takes a step beyond image and into design with her first capsule alongside On, created in collaboration with her longtime stylist Law Roach. The collection blends the brand’s technical engineering with a more lifestyle-driven vision, offering versatile pieces that move seamlessly between training, streetwear, and everyday life. The focus: creating clothing that moves with you while projecting effortless confidence. The launch is also supported by a visual narrative—in